For indonesian consumers prioritizing product authenticity and e-commerce merchants requiring mobile-first operational oversight.
Facilitating e-commerce and retail operations for the Indonesian market through an integrated digital ecosystem. Connecting consumers with original products and providing merchants with centralized management tools.
Target audience
Portfolio
Free 3Last updated
Blibli
v13.7.1
2mo ago
Primary focus
E-commerce marketplace and retail management tools
Scale
indie
Target audience
Indonesian consumers prioritizing product authenticity and e-commerce merchants requiring mobile-first operational oversight.
Released 14 updates across 3 apps in the last 6 months, with the flagship consumer app updated within the last 4 days.
3 apps analysed
Integrated financial services lower transaction barriers
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Lazada serves the exact same Indonesian e-commerce market as Blibli, operating as a direct horizontal marketplace rival with comparable scale.
Strategic outlook coming soon.
What fed this analysis
A global shopping powerhouse that competes for the same consumer wallet share in the electronics and fashion categories.
A direct local competitor in the Indonesian marketplace space, though currently showing signs of reduced development velocity.
Competes directly with Blibli's grocery and fresh food delivery segment.
A specialized grocery delivery service that overlaps with Blibli's household needs category.
While travel-focused, it competes for the same Indonesian digital consumer's time and payment credentials.
Leverages massive user base to expand into 'GrabMart' and 'GrabShop', threatening general e-commerce.
Rapidly evolving into a major social-commerce threat by integrating shopping directly into the entertainment feed.