Reed Elsevier
For convention attendees and fans looking to manage schedules, artist appearances, and venue navigation.
New York Comic Con 2025
Snapshot
Who is Reed Elsevier?
Providing event-specific digital companions for major pop culture conventions. Helping attendees navigate schedules, maps, and guest lists.
Target audience
Portfolio
Free 9Last updated
New York Comic Con 2025
v12.0.3
11mo ago
Publisher DNA
What defines Reed Elsevier?
Publisher DNA
Primary focus
Event companion apps for pop culture conventions
Scale
indie
Target audience
Convention attendees and fans looking to manage schedules, artist appearances, and venue navigation.
Signature Patterns
- •Standardized feature set including event scheduling, venue maps, and exhibitor directories.
- •Monetization model is exclusively free, serving as a value-add for event ticket holders.
- •Heavy reliance on push notifications for real-time event updates and guest announcements.
- •High-frequency update cadence aligned strictly with the physical event calendar.
Portfolio momentum
Released 11 updates across 9 apps in the last 6 months, indicating high activity focused on seasonal event support.
Portfolio
What does Reed Elsevier ship?
Apps
9 apps analysed
Single-market publisher, every app ships only to United States.
Based on 1 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does Reed Elsevier compete with?
The rivals identified
Nemeses(1)
This is the most direct functional equivalent, serving as a dedicated mobile companion for a massive, multi-day fan convention.
Contenders(1)
A platform-agnostic event container that directly competes with custom-built convention apps by offering standardized scheduling and wayfinding.
Same space(3)
Dominates the ticketing and event discovery space, serving as the primary transaction layer for many large-scale entertainment events.
Focuses on curated entertainment experiences, providing a high-velocity discovery platform for pop-culture and local events.
Captures the core audience of NYCC by providing essential digital tools for tabletop gaming and community engagement.
New entrants(1)
Rapidly becoming the primary hub for convention-goers to coordinate meetups and discuss real-time event updates.
The Analyst's Read
The bottom line on Reed Elsevier
Bottom line
The publisher maintains a disciplined, utility-first approach to event management, successfully capturing the convention-goer market through official partnerships. Their model is highly effective for seasonal engagement but remains dependent on the continued physical scale of the events they support.
Frequently asked questions
How many apps does Reed Elsevier publish?
What kind of apps does Reed Elsevier make?
What is Reed Elsevier's top app?
In how many countries are Reed Elsevier's apps available?
What fed this analysis
- Apps analyzed:
- 9
- With full intel:
- 0
- With overview:
- 9
- Website scraped:
- yes
- Social presence:
- yes