Step Digital Holdings
For travelers and social media users interested in curated, location-based recommendations from friends and influencers.
Step: Your WorldSnapshot
Who is Step Digital Holdings?
Facilitating community-driven travel discovery by allowing users to curate and share personalized, map-based location recommendations.
Target audience
Portfolio
Free 1Last updated
Step: Your World
v1.24.0
6mo ago
Publisher DNA
What defines Step Digital Holdings?
Publisher DNA
Primary focus
Social travel and location discovery
Scale
indie
Target audience
Travelers and social media users interested in curated, location-based recommendations from friends and influencers.
Origin
Founded by Tavia Bonetti, a creative director and model, to facilitate the discovery of off-the-grid locations.
Signature Patterns
- •Map-based UI for location discovery
- •Social-first features including friend following and curator profiles
- •Categorized filtering for dining, shopping, and travel
- •Free-to-use monetization model
Portfolio momentum
Released 8 updates in the last 6 months for their single active application, indicating consistent maintenance and feature iteration.
Portfolio
What does Step Digital Holdings ship?
Apps
1 app analysed
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does Step Digital Holdings compete with?
The rivals identified
Same space(20)
Airbnb competes for the same travel-focused user base by offering a marketplace for lodging and local experiences.
Visited acts as a personal travel logging tool, focusing on the historical documentation of locations rather than social discovery.
MAPS.ME functions as a navigation utility that users keep alongside social discovery apps to handle offline connectivity.
Couchsurfing serves as a social networking hub for travelers, competing for the same user time spent on community-driven discovery.
Locationscout provides a specialized database for photographers, serving as a niche discovery tool for location-based travel.
Mapstr provides a tag-based interface for location organization, competing for the same user base interested in curated discovery.
Roamy targets the same social-media-to-travel-itinerary workflow as Step: Your World.
mio travel directly overlaps with Step: Your World by turning video content into map-based location saves.
Mr & Mrs Smith provides a curated booking service, competing for the same audience interested in high-quality, verified locations.
Places Been focuses on tracking visited countries and landmarks, serving as a passive travel history tool.
Pin Traveler offers a map-based journal for documenting journeys, competing for the same user interest in location-based memory.
Plotline converts social media content into map-based itineraries, directly mirroring the discovery-to-planning workflow.
Scratch Atlas provides a visual travel tracking map, serving as a passive alternative to active social discovery.
Places provides curated travel recommendations, competing for the same user interest in high-end discovery.
EarthLive provides satellite-based map exploration, acting as a utility for visual discovery rather than social curation.
The Bucket List App focuses on goal-tracking and travel documentation, overlapping with the personal repository aspect of Step.
Trip.com serves as an all-in-one booking aggregator that users visit to execute the travel plans discovered on social platforms.
Wanderlog acts as a direct substitute for itinerary planning, converting social discovery into structured, map-based schedules.
Visorando serves as a hiking-specific navigation tool, acting as a specialized discovery layer for outdoor travel.
WiFi Map provides essential connectivity, serving as a utility that keeps users engaged with the travel ecosystem.
New entrants(2)
Locaris provides a global travel explorer interface, overlapping with the discovery features of Step: Your World.
Places by Gyroscope tracks life history and movement, serving as a passive alternative to active location curation.
The Analyst's Read
The bottom line on Step Digital Holdings
Bottom line
Step Digital Holdings is a focused, single-product studio leveraging influencer-led curation to build a social travel network. Their success hinges on the continued engagement of their 'Culture Curators' to maintain the platform's value proposition against larger, data-heavy competitors.
Frequently asked questions
How many apps does Step Digital Holdings publish?
What kind of apps does Step Digital Holdings make?
What is Step Digital Holdings's top app?
In how many countries are Step Digital Holdings's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
