Upjers
For casual gamers and animal enthusiasts, often seeking low-stress, long-term management and building experiences.
Zoo 2: Animal Park
Snapshot
Who is Upjers?
Providing relaxing, long-term management simulations for casual gamers. They focus on building immersive, animal-themed tycoon experiences.
Target audience
Portfolio
Free 8Last updated
Zoo 2: Animal Park
v14.2.0
5mo ago
Publisher DNA
What defines Upjers?
Publisher DNA
Primary focus
Mobile games · animal-themed tycoon simulations
Scale
indie
Target audience
Casual gamers and animal enthusiasts, often seeking low-stress, long-term management and building experiences.
Signature Patterns
- •Focus on zoo and farm management simulation mechanics
- •Consistent use of animal breeding and collection systems
- •Freemium monetization model relying on optional in-app purchases for currency and speed-ups
- •Vibrant, cartoon-style visual aesthetic across all titles
- •Emphasis on long-term park customization and management loops
Portfolio momentum
Released 10 updates across 7 apps in the last 6 months with all titles receiving recent maintenance, indicating an active development cycle.
Portfolio
What does Upjers ship?
Apps
8 apps analysed
Dinos have never been this cute – build your own primeval adventure!
Unique interactive dinosaur animations
- Engaging Gameplay & Graphics
- Age Restriction Lockout
Sophisticated genetic inheritance system for breeding
- Engaging Core Concept
- Technical Stability (Error Code -50)
Integrated social trading and messenger system
- Gameplay Enjoyment
- App Stability and Loading
Highly addictive core gameplay loop
- Engaging Gameplay
- Aggressive Monetization
Experience thrilling adventures with people and animals in your dream zoo!
Optional ad-supported monetization allows players to earn premium currency without mandatory real-money purchases
- Nostalgic gameplay loop provides a familiar experience for long-term fans of the original title
- Persistent loading failures and application crashes prevent users from accessing the game after installation
Europe-centric footprint across 10 markets.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
3
Neutral / mixed
4
Negative apps
39/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Upjers compete with?
The rivals identified
Nemeses(9)
A direct rival from another major German developer specializing in browser-to-mobile farming simulations.
A high-production value alternative focusing on animal husbandry and farm expansion.
Strong focus on primitive/historical crafting and production chains within a village-building framework.
The market leader in the 'production chain tycoon' sub-genre, featuring the same core loop of harvesting, processing, and selling.
Combines social MMO elements with deep ranch management and horse care for the same target demographic.
Focuses on building a rural village with a heavy emphasis on processing raw materials into artisan goods.
The primary direct competitor in the dinosaur park management sub-genre, featuring identical breeding and park-building mechanics with a major IP.
Both apps target casual simulation players, competing for the same short-session management loop audience.
High-frequency update cadence and strong thematic overlap in casual animal-themed management gameplay.
Contenders(10)
Competes directly for the casual village-building audience with a focus on exploration and resource processing.
While more realistic, it targets the same 'hobby gardener' and farming enthusiast demographic interested in complex simulation.
A high-quality zoo management simulation that targets the same casual tycoon audience with deep customization and animal care features.
Both apps compete for the same casual simulation audience by offering zoo management loops on mobile platforms.
Both apps target the casual zoo management simulation market, competing for users seeking animal care and zoo maintenance loops.
Both apps target the casual zoo management simulation market, competing for players seeking animal care and park design mechanics.
Both apps target the casual zoo management simulation market, competing for players seeking animal care and park design mechanics.
Focuses specifically on the foal-rearing and genetic trait inheritance aspects of horse management.
A medieval management sim that features highly complex production chains and resource refinement, though with a darker theme.
Directly competes with the guest boarding and hospitality management mechanics of Horse Farm.
Same space(9)
The gold standard for farming RPGs, appealing to users who enjoy deep management and idyllic settings.
Long-standing simulation title that shares the core 'tycoon' management mechanics found in this app.
This app shares the zoo management theme but focuses on collaborative building and frequent content updates.
Direct competitor in the park-building simulation space, leveraging powerful licensed intellectual property.
Focuses on the professional stable management and horse trading economy.
While using merge mechanics, it competes for the same casual 'farm and expand' user base.
Adjacent casual simulation that dominates the 'caring for animals' mechanic through high-frequency interaction.
Combines farming simulation with narrative-driven exploration and village restoration.
This app targets the same casual zoo management audience while emphasizing crossbreeding mechanics and social integration via Facebook.
New entrants(1)
A high-fidelity simulation that captures the more serious side of resource management and production.
The Analyst's Read
The bottom line on Upjers
Bottom line
Upjers GmbH is a specialized studio with a firm grip on the casual tycoon niche, though their reliance on legacy titles necessitates a focus on technical stability to maintain their current user base. Their ability to sustain high-rated, long-running simulations demonstrates a clear product-market fit for players seeking relaxing, non-intrusive gameplay.
Frequently asked questions
How many apps does Upjers publish?
What kind of apps does Upjers make?
What is Upjers's top app?
In how many countries are Upjers's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 7
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes
