Upjers
For casual gamers and animal enthusiasts, often seeking low-stress, long-term management and building experiences.
Zoo 2: Animal Park
Snapshot
Who is Upjers?
Providing relaxing, long-term management simulations for casual gamers. They focus on building immersive, animal-themed tycoon experiences.
Target audience
Portfolio
Free 8Last updated
Zoo 2: Animal Park
v14.2.0
7mo ago
Publisher DNA
What defines Upjers?
Publisher DNA
Primary focus
Mobile games · animal-themed tycoon simulations
Scale
indie
Target audience
Casual gamers and animal enthusiasts, often seeking low-stress, long-term management and building experiences.
Signature Patterns
- •Focus on zoo and farm management simulation mechanics
- •Consistent use of animal breeding and collection systems
- •Freemium monetization model relying on optional in-app purchases for currency and speed-ups
- •Vibrant, cartoon-style visual aesthetic across all titles
- •Emphasis on long-term park customization and management loops
Portfolio momentum
Released 10 updates across 7 apps in the last 6 months with all titles receiving recent maintenance, indicating an active development cycle.
Portfolio
What does Upjers ship?
Apps
8 apps analysed
Dinos have never been this cute – build your own primeval adventure!
Unique interactive dinosaur animations
- Engaging Gameplay & Graphics
- Age Restriction Lockout
Sophisticated genetic inheritance system for breeding
- Engaging Core Concept
- Technical Stability (Error Code -50)
Integrated social trading and messenger system
- Gameplay Enjoyment
- App Stability and Loading
Highly addictive core gameplay loop
- Engaging Gameplay
- Aggressive Monetization
Experience thrilling adventures with people and animals in your dream zoo!
Optional ad-supported monetization allows players to earn premium currency without mandatory real-money purchases
- Nostalgic gameplay loop provides a familiar experience for long-term fans of the original title
- Persistent loading failures and application crashes prevent users from accessing the game after installation
Europe-centric footprint across 10 markets.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
3
Neutral / mixed
4
Negative apps
39/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Upjers compete with?
The rivals identified
Nemeses(8)
A direct rival from another major German developer specializing in browser-to-mobile farming simulations.
A high-production value alternative focusing on animal husbandry and farm expansion.
Strong focus on primitive/historical crafting and production chains within a village-building framework.
Both apps target casual simulation gamers with zoo-themed management loops, competing for the same short-session attention span.
The market leader in the 'production chain tycoon' sub-genre, featuring the same core loop of harvesting, processing, and selling.
Combines social MMO elements with deep ranch management and horse care for the same target demographic.
Focuses on building a rural village with a heavy emphasis on processing raw materials into artisan goods.
The primary direct competitor in the dinosaur park management sub-genre, featuring identical breeding and park-building mechanics with a major IP.
Contenders(15)
Competes directly for the casual village-building audience with a focus on exploration and resource processing.
A high-quality zoo management simulation that targets the same casual tycoon audience with deep customization and animal care features.
While more realistic, it targets the same 'hobby gardener' and farming enthusiast demographic interested in complex simulation.
Idle Zoo Tycoon 3D competes for the same casual simulation audience by utilizing a similar zoo-management loop, though it relies on aggressive ad-supported monetization.
Both apps target the zoo management simulation audience with a free-to-play model, creating direct competition for casual players seeking animal care gameplay.
Both apps target the zoo management simulation audience with free-to-play models, directly competing for the same casual player base.
Both apps target the zoo management simulation audience with free-to-play models, directly competing for the same casual player base.
Both apps target the casual zoo management simulation market, sharing core mechanics like animal breeding and park decoration.
Both apps target the zoo management tycoon simulation audience, competing for players seeking park-building and animal-care loops.
Both apps target the zoo management simulation audience with core mechanics centered on animal collection and breeding. They compete directly for the same casual player base seeking tycoon-style park management.
Focuses specifically on the foal-rearing and genetic trait inheritance aspects of horse management.
Both apps target the zoo management simulation market, competing for the same casual player base interested in park expansion and animal collection.
A medieval management sim that features highly complex production chains and resource refinement, though with a darker theme.
Directly competes with the guest boarding and hospitality management mechanics of Horse Farm.
Both apps target the zoo management simulation audience, competing for the same casual player base interested in animal park construction and management.
Same space(7)
The gold standard for farming RPGs, appealing to users who enjoy deep management and idyllic settings.
This app shares the zoo management theme but focuses on collaborative building and frequent content updates.
Focuses on the professional stable management and horse trading economy.
While using merge mechanics, it competes for the same casual 'farm and expand' user base.
Combines farming simulation with narrative-driven exploration and village restoration.
Family Zoo Story Animal Park shares the casual construction simulation genre but targets a specific interest in dinosaur-themed park management.
Farm Animal Rescue Game targets the same zoo-management simulation space but focuses on a hunting-based progression loop for educational purposes.
New entrants(1)
A high-fidelity simulation that captures the more serious side of resource management and production.
The Analyst's Read
The bottom line on Upjers
Bottom line
Upjers GmbH is a specialized studio with a firm grip on the casual tycoon niche, though their reliance on legacy titles necessitates a focus on technical stability to maintain their current user base. Their ability to sustain high-rated, long-running simulations demonstrates a clear product-market fit for players seeking relaxing, non-intrusive gameplay.
Frequently asked questions
How many apps does Upjers publish?
What kind of apps does Upjers make?
What is Upjers's top app?
In how many countries are Upjers's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 7
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes
