2apps4.6(3.3M)Travel & Local

Publisher DNA

What defines Vrbo?

AI intelligence is not yet available for Vrbo. The portfolio data below is up to date.

Portfolio

What does Vrbo ship?

Apps

2 apps analysed

HomeAway Vacation Rentals icon
HomeAway Vacation Rentals

Book beach houses, cabins, condos, and more, worldwide

4.4(74.3K)

Analysis in progress

Vrbo Vacation Rentals icon
Vrbo Vacation Rentals

Find the perfect vacation rental. Search from over 2 million properties.

4.8(3.2M)

Collaborative Trip Planner tool facilitates group decision-making

  • Diverse lodging options across wide price ranges help travelers find suitable accommodations for various budgets
  • Automated customer support and virtual assistants fail to resolve urgent booking issues or payment disputes

Distributed across 13 markets, strongest in Europe.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
  • Spain1 / 1
  • Sweden1 / 1
›+2 more europe markets
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • Singapore1 / 1

Core markets (1/1 apps)

BrazilCanadaItalyJapanMexicoNetherlandsPortugalSingaporeSpainSwedenTurkeyUnited KingdomUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does Vrbo compete with?

The rivals identified

Nemeses(1)

Airbnb

known forAirbnb

1 app4.5Travel & Local

Both platforms compete for the same vacation rental market, targeting families and groups with transaction-based booking models for private, multi-room accommodations.

Contenders(10)

AvantStay

known forAvantStay Vacation Rentals

2 apps4.8Travel & Local

AvantStay competes for the same group-travel segment by offering curated, amenity-rich vacation homes that include hotel-style concierge services. Both platforms target travelers seeking private, multi-room accommodations for group trips.

Beachfront Only Vacation Rentals

known forBeachfront Only

1 app4.8Travel & Local

Both platforms compete for the same vacation rental audience by providing booking and property management tools for short-term stays.

cozycozy.com

known forCozycozy: All accommodations

1 appTravel & Local

Both platforms target travelers seeking vacation rentals, with Cozycozy acting as a meta-search aggregator that directly competes with the inventory-specific booking model of Vrbo.

Holidu

known forHolidu: Vacation Rentals

2 apps4.3Travel & Local

Holidu competes for the same vacation rental booking audience by emphasizing European inventory and a service model that explicitly promises price transparency, directly addressing the primary friction point of hidden fees found in the source app.

hometogo.com

known forVacation Rentals - HomeToGo

1 app4.1Travel & Local

HomeToGo competes by aggregating listings from multiple providers, including Vrbo, which directly challenges the platform for users prioritizing price comparison and inventory breadth.

Sykes Cottages

known forSykes: Book Holidays You Love

1 app4.6Travel & Local

Both platforms facilitate vacation rental bookings for groups and families, competing for the same travel-planning demographic through transaction-based mobile interfaces.

Sykes Holiday Cottages

known forSykes Holiday Cottages UK

1 app4.7Travel & Local

Both platforms facilitate vacation rental bookings for groups and families, with Sykes Holiday Cottages focusing on the UK and Ireland market while Vrbo operates a global marketplace. They compete for the same traveler segment seeking private, multi-room accommodations for staycations and holiday breaks.

The Travel Chapter

known forholidaycottages.co.uk

1 app4.8Travel & Local

Both platforms facilitate vacation rental bookings for families and groups, competing for the same travel-planning intent within the self-catering market.

Vacasa

known forVacasa - Vacation Rentals

1 app4.9Travel & Local

Both platforms target travelers seeking multi-room vacation rentals, competing directly for the same user base. Vacasa challenges the marketplace model by offering a direct-booking structure that addresses user frustration with hidden service fees.

Wander.com

known forWa­nder

1 app4.8Travel & Local

Wander competes for the same group travel segment by offering a standardized, high-touch hospitality experience that addresses the reliability gaps found in the fragmented inventory model of Vrbo.

Same space(20)

Avis Budget Car Rental

known forAvis Car Rental

1 app4.7Travel & Local

Avis competes for the same travel audience as Vrbo by offering standardized rental options and loyalty-based perks.

Booking.com

known forBooking.com: Hotels & Travel

1 app4.8Travel & Local

Booking.com provides a comprehensive alternative to Vrbo by bundling diverse travel logistics like flights and taxis into a single booking interface.

Booking.com Hotels & Vacation Rentals

known forBooking.com: Hotels & Travel

1 app4.8Travel & Local

Booking.com competes for the same leisure travelers as Vrbo but uses a massive inventory scale and mobile-only discounts to capture high-frequency bookings.

BravoNext SA

known forlastminute.com: holiday deals

1 app3.4Travel & Local

lastminute.com targets the same leisure travel audience as Vrbo by focusing on last-minute holiday packages and flight-hotel bundles.

EAN Services

known forEnterprise Car Rental

1 app4.6Travel & Local

Enterprise provides a corporate-fleet alternative to Vrbo's peer-to-peer or rental segments, focusing on standardized service and global location density.

eDreams

known foreDreams: Flights, hotels, cars

1 app4.4Travel & Local

eDreams competes with Vrbo by aggregating travel ancillaries and automating check-in processes for global travelers.

Expedia

known forExpedia: Hotels, Flights, Cars

1 app4.8Travel & Local

Expedia shares the One Key rewards program with Vrbo, creating a unified loyalty loop for travelers booking flights, hotels, and rentals.

Getaround

known forGetaround - car rental

1 app3.0Travel & Local

Getaround provides a peer-to-peer carsharing model that complements Vrbo's lodging rentals by offering flexible, short-term vehicle access.

HolidayCheck - Reisen & Urlaub

known forHolidayCheck - Travel & Hotels

1 app4.8Travel & Local

HolidayCheck serves the German-speaking market with a similar vacation-planning focus to Vrbo, emphasizing verified reviews and price comparisons.

Hopper

known forHopper: Flights, Hotels & Cars

1 app4.8Travel & Local

Hopper competes with Vrbo by using predictive algorithms to monetize travel risk, appealing to the same budget-conscious demographic.

Hotels.com LP

known forHotels.com: Travel Booking

1 app4.8Travel & Local

Hotels.com serves the same travel audience as Vrbo but focuses on hotel-specific inventory and member-only pricing.

KAYAK

known forKAYAK: Flights, Hotels & Cars

1 app4.8Travel & Local

KAYAK acts as a meta-search engine that competes with Vrbo's search utility by providing cross-provider price comparisons for flights and cars.

Klook Travel Technology

known forKlook: Travel & Activities

1 app4.4Travel & Local

Klook serves as a specialized marketplace for local activities that complements Vrbo's lodging-focused booking model.

priceline.com

known forPriceline - Hotel, Car, Flight

1 app4.8Travel & Local

Priceline uses an inventory liquidation mechanism that competes with Vrbo's price-sensitive user base.

Trip.com Travel Singapore Pte

known forTrip.com: Book Flights, Hotels

1 app4.7Travel & Local

Trip.com captures budget-conscious travelers who use Vrbo by offering an all-in-one platform with aggressive price-matching and loyalty systems.

Tripadvisor

known forTripadvisor: Plan & Book Trips

1 app4.5Travel & Local

Tripadvisor serves as the primary research layer for Vrbo users, using a massive review repository to influence booking decisions.

trivago N.V.

known fortrivago: Compare hotel prices

1 app4.5Travel & Local

Trivago acts as a top-of-funnel price aggregator that competes with Vrbo's search traffic by comparing rates across multiple platforms.

TUI

known forTUI: Holidays, Travel, Flights

1 appTravel & Local

TUI serves the same leisure travel market as Vrbo but focuses on a direct-to-consumer sales channel for package holidays and cruises.

Turo

known forTuro — Better car rental

1 app4.9Travel & Local

Turo provides a peer-to-peer alternative to Vrbo's rental model by allowing travelers to book specific vehicle models directly from owners.

Vio.com

known forVio: Hotels & travel deals

1 appTravel & Local

Vio acts as a meta-search engine that aggregates rates from Vrbo and other platforms to surface wholesale hotel deals.

Frequently asked questions

How many apps does Vrbo publish?
Vrbo has 2 apps tracked by Marlvel, primarily in the Travel & Local category.
What kind of apps does Vrbo make?
Vrbo's portfolio is concentrated in Travel & Local, with an average rating of 4.6/5 across rated apps.
What is Vrbo's top app?
By review volume across the portfolio, Vrbo Vacation Rentals is Vrbo's best-known app tracked by Marlvel.
In how many countries are Vrbo's apps available?
Marlvel has tracked Vrbo's apps across 13 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vrbo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Vrbo intelligence.” Updated N/A. https://marlvel.ai/publishers/vrbo

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Data licensed under CC-BY-NC 4.0