Vrbo
Publisher DNA
What defines Vrbo?
AI intelligence is not yet available for Vrbo. The portfolio data below is up to date.
Portfolio
What does Vrbo ship?
Apps
2 apps analysed
Analysis in progress
Find the perfect vacation rental. Search from over 2 million properties.
Collaborative Trip Planner tool facilitates group decision-making
- Diverse lodging options across wide price ranges help travelers find suitable accommodations for various budgets
- Automated customer support and virtual assistants fail to resolve urgent booking issues or payment disputes
Distributed across 13 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
- Spain1 / 1
- Sweden1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (2)
- Japan1 / 1
- Singapore1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Vrbo compete with?
The rivals identified
Nemeses(1)
Both platforms compete for the same vacation rental market, targeting travelers seeking private, multi-room accommodations through transaction-based booking models.
Contenders(9)
Both platforms target the group vacation rental market, with AvantStay focusing on curated, hotel-like hospitality services within private homes.
Casamundo competes for the same vacation rental booking audience by offering over 700,000 verified homes and apartments across Europe. The platform directly targets travelers seeking private, multi-room accommodations similar to the core inventory found on Vrbo.
Both platforms target travelers seeking vacation rentals, with Cozycozy acting as a meta-search aggregator that competes directly with Vrbo by pulling inventory from over 100 booking sites.
Holidu competes for the same vacation rental market by targeting European travelers with a focus on verified listings and transparent pricing. The overlap in property search functionality forces a direct comparison for users seeking reliable holiday accommodations.
HomeToGo competes for the same vacation rental audience by aggregating listings from Vrbo and other providers into a single search interface. This creates direct competition for users seeking to compare rental options across multiple platforms.
Both apps target vacationers in the rental market, though they operate at vastly different scales. Vrbo serves a broad, global audience, while this rival acts as a localized guest-service tool for a specific property management portfolio.
Sykes competes for the same family and group travel audience as Vrbo by offering a specialized inventory of over 20,000 cottage properties focused on the UK market.
Both platforms target travelers seeking vacation rentals, with Vacasa competing directly for users who prioritize transparent pricing and property-specific reliability over the massive inventory scale of Vrbo.
Wander competes for the same vacation rental audience as Vrbo by targeting the high-end segment with curated, hotel-grade amenities and 24/7 concierge services.
Same space(20)
Targets the same budget-conscious demographic as Vrbo but focuses on global hotel inventory and aggressive member pricing.
Offers a standardized car rental experience that competes with the convenience of peer-to-peer platforms.
Offers a broader multi-modal inventory that captures the end-to-end trip planning market where Vrbo is limited to lodging.
Targets budget-conscious travelers with package deals, acting as a direct competitor for complete holiday bookings.
Provides a corporate-fleet alternative to the peer-to-peer rental model, focusing on reliability and standardized service.
Aggregates travel ancillaries and flight management, serving as a utility for travelers who prefer a centralized booking aggregator.
Functions as a direct competitor by bundling lodging with flights and cars under the same One Key rewards program as Vrbo.
Offers a complementary service for vacationers by providing bookable tours and activities that fill the itinerary gaps left by Vrbo's lodging-only focus.
Targets the solo and backpacker segment with a social-first booking model that differentiates from Vrbo's family-oriented private rentals.
Competes for the same travel budget by offering loyalty-driven hotel bookings that contrast with Vrbo's private rental model.
Provides a specialized management interface for hotel stays that contrasts with the private-rental management style of Vrbo.
Provides a meta-search alternative for travelers who want to compare flight and car rental costs alongside their lodging search.
Focuses on the activity and experience layer of a trip, complementing the lodging-centric model of Vrbo.
Acts as a dominant search engine for price-sensitive travelers, often serving as the starting point for the booking funnel.
Competes for international travelers by offering an all-in-one booking platform that includes AI-assisted planning tools.
Serves as the primary research layer where travelers validate property quality through reviews before booking on platforms like Vrbo.
Acts as a top-of-funnel price discovery tool that users visit before committing to a specific booking platform like Vrbo.
Serves as a direct sales channel for package holidays, providing an end-to-end management experience for TUI-branded trips.
Provides a peer-to-peer alternative for ground transportation that mirrors the private-rental logic of Vrbo.
Operates as a price-comparison aggregator that surfaces wholesale hotel rates, challenging the pricing transparency of platforms like Vrbo.