2apps4.6(3.3M)Travel & Local

Publisher DNA

What defines Vrbo?

AI intelligence is not yet available for Vrbo. The portfolio data below is up to date.

Portfolio

What does Vrbo ship?

Apps

2 apps analysed

HomeAway Vacation Rentals icon
HomeAway Vacation Rentals

Book beach houses, cabins, condos, and more, worldwide

4.4(74.3K)

Analysis in progress

Vrbo Vacation Rentals icon
Vrbo Vacation Rentals

Find the perfect vacation rental. Search from over 2 million properties.

4.8(3.2M)

Collaborative Trip Planner tool facilitates group decision-making

  • Diverse lodging options across wide price ranges help travelers find suitable accommodations for various budgets
  • Automated customer support and virtual assistants fail to resolve urgent booking issues or payment disputes

Distributed across 13 markets, strongest in Europe.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
  • Spain1 / 1
  • Sweden1 / 1
›+2 more europe markets
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • Singapore1 / 1

Core markets (1/1 apps)

BrazilCanadaItalyJapanMexicoNetherlandsPortugalSingaporeSpainSwedenTurkeyUnited KingdomUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does Vrbo compete with?

The rivals identified

Nemeses(1)

Airbnb

known forAirbnb

1 app4.5Travel & Local

Both platforms compete for the same vacation rental market, targeting travelers seeking private, multi-room accommodations through transaction-based booking models.

Contenders(9)

AvantStay

known forAvantStay Vacation Rentals

2 apps4.8Travel & Local

Both platforms target the group vacation rental market, with AvantStay focusing on curated, hotel-like hospitality services within private homes.

CASAMUNDO

known forCasamundo: Vacation Homes

1 app4.8Travel & Local

Casamundo competes for the same vacation rental booking audience by offering over 700,000 verified homes and apartments across Europe. The platform directly targets travelers seeking private, multi-room accommodations similar to the core inventory found on Vrbo.

cozycozy.com

known forCozycozy: All accommodations

1 appTravel & Local

Both platforms target travelers seeking vacation rentals, with Cozycozy acting as a meta-search aggregator that competes directly with Vrbo by pulling inventory from over 100 booking sites.

Holidu

known forHolidu: Vacation Rentals

2 apps4.3Travel & Local

Holidu competes for the same vacation rental market by targeting European travelers with a focus on verified listings and transparent pricing. The overlap in property search functionality forces a direct comparison for users seeking reliable holiday accommodations.

hometogo.com

known forVacation Rentals - HomeToGo

2 apps4.1Travel & Local

HomeToGo competes for the same vacation rental audience by aggregating listings from Vrbo and other providers into a single search interface. This creates direct competition for users seeking to compare rental options across multiple platforms.

Streamline Property Management Software

known forNaples Florida Vacation Homes

1 app1.0Travel & Local

Both apps target vacationers in the rental market, though they operate at vastly different scales. Vrbo serves a broad, global audience, while this rival acts as a localized guest-service tool for a specific property management portfolio.

Sykes Cottages

known forSykes: Book Holidays You Love

1 app4.6Travel & Local

Sykes competes for the same family and group travel audience as Vrbo by offering a specialized inventory of over 20,000 cottage properties focused on the UK market.

Vacasa

known forVacasa - Vacation Rentals

1 app4.9Travel & Local

Both platforms target travelers seeking vacation rentals, with Vacasa competing directly for users who prioritize transparent pricing and property-specific reliability over the massive inventory scale of Vrbo.

Wander.com

known forWa­nder

1 app4.8Travel & Local

Wander competes for the same vacation rental audience as Vrbo by targeting the high-end segment with curated, hotel-grade amenities and 24/7 concierge services.

Same space(20)

Agoda.com

known forAgoda: Cheap Flights & Hotels

1 app4.6Travel & Local

Targets the same budget-conscious demographic as Vrbo but focuses on global hotel inventory and aggressive member pricing.

Avis Budget Car Rental

known forAvis Car Rental

1 app4.7Travel & Local

Offers a standardized car rental experience that competes with the convenience of peer-to-peer platforms.

Booking.com

known forBooking.com: Hotels & Travel

1 app4.8Travel & Local

Offers a broader multi-modal inventory that captures the end-to-end trip planning market where Vrbo is limited to lodging.

BravoNext SA

known forlastminute.com: holiday deals

1 app3.4Travel & Local

Targets budget-conscious travelers with package deals, acting as a direct competitor for complete holiday bookings.

EAN Services

known forEnterprise Car Rental

1 app4.6Travel & Local

Provides a corporate-fleet alternative to the peer-to-peer rental model, focusing on reliability and standardized service.

eDreams

known foreDreams: Flights, hotels, cars

1 app4.4Travel & Local

Aggregates travel ancillaries and flight management, serving as a utility for travelers who prefer a centralized booking aggregator.

Expedia

known forExpedia: Hotels, Flights, Cars

1 app4.8Travel & Local

Functions as a direct competitor by bundling lodging with flights and cars under the same One Key rewards program as Vrbo.

GetYourGuide

known forGetYourGuide: Travel & Tickets

1 app4.9Travel & Local

Offers a complementary service for vacationers by providing bookable tours and activities that fill the itinerary gaps left by Vrbo's lodging-only focus.

Hostelworld.com

known forHostelworld: Hostel Travel App

1 app4.8Travel & Local

Targets the solo and backpacker segment with a social-first booking model that differentiates from Vrbo's family-oriented private rentals.

Hotels.com

known forHotels.com: Book hotels & more

1 app4.8Travel & Local

Competes for the same travel budget by offering loyalty-driven hotel bookings that contrast with Vrbo's private rental model.

Hyatt

known forWorld of Hyatt: Book Hotels

1 app4.9Travel & Local

Provides a specialized management interface for hotel stays that contrasts with the private-rental management style of Vrbo.

KAYAK

known forKAYAK: Flights, Hotels & Cars

1 app4.8Travel & Local

Provides a meta-search alternative for travelers who want to compare flight and car rental costs alongside their lodging search.

Klook Travel Technology

known forKlook: Travel & Activities

1 app4.4Travel & Local

Focuses on the activity and experience layer of a trip, complementing the lodging-centric model of Vrbo.

Skyscanner

known forSkyscanner Flights & Travel

1 app4.8Travel & Local

Acts as a dominant search engine for price-sensitive travelers, often serving as the starting point for the booking funnel.

Trip.com Travel Singapore Pte

known forTrip.com: Book Flights, Hotels

1 app4.7Travel & Local

Competes for international travelers by offering an all-in-one booking platform that includes AI-assisted planning tools.

Tripadvisor

known forTripadvisor: Plan & Book Trips

1 app4.5Travel & Local

Serves as the primary research layer where travelers validate property quality through reviews before booking on platforms like Vrbo.

trivago N.V.

known fortrivago: Compare hotel prices

1 app4.5Travel & Local

Acts as a top-of-funnel price discovery tool that users visit before committing to a specific booking platform like Vrbo.

TUI

known forTUI: Holidays, Travel, Flights

1 appTravel & Local

Serves as a direct sales channel for package holidays, providing an end-to-end management experience for TUI-branded trips.

Turo

known forTuro — Better car rental

1 app4.9Travel & Local

Provides a peer-to-peer alternative for ground transportation that mirrors the private-rental logic of Vrbo.

Vio.com

known forVio: Hotels & travel deals

1 appTravel & Local

Operates as a price-comparison aggregator that surfaces wholesale hotel rates, challenging the pricing transparency of platforms like Vrbo.

Frequently asked questions

How many apps does Vrbo publish?
Vrbo has 2 apps tracked by Marlvel, primarily in the Travel & Local category.
What kind of apps does Vrbo make?
Vrbo's portfolio is concentrated in Travel & Local, with an average rating of 4.6/5 across rated apps.
What is Vrbo's top app?
By review volume across the portfolio, Vrbo Vacation Rentals is Vrbo's best-known app tracked by Marlvel.
In how many countries are Vrbo's apps available?
Marlvel has tracked Vrbo's apps across 13 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vrbo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Vrbo intelligence.” Updated N/A. https://marlvel.ai/publishers/vrbo

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