wikiHow
For general audience seeking practical, DIY guidance for daily tasks, life skills, and technical troubleshooting.
wikiHow
Snapshot
Who is wikiHow?
Providing accessible, step-by-step instructional content for daily tasks and life skills. Empowering users to learn anything through a vast, community-driven library.
Target audience
Portfolio
Free 2Last updated
wikiHow
v63
11mo ago
Publisher DNA
What defines wikiHow?
Publisher DNA
Primary focus
Reference and instructional content
Scale
indie
Target audience
General audience seeking practical, DIY guidance for daily tasks, life skills, and technical troubleshooting.
Signature Patterns
- •Focus on text-heavy, step-by-step instructional guides
- •Integration of multimedia assets including photos and illustrations
- •Free-to-access model across all platforms
- •Emphasis on offline accessibility and bookmarking features
Portfolio momentum
With zero releases in the last 6 months and one of two apps effectively abandoned, the publisher is in a maintenance phase focused on their flagship reference tool.
Portfolio
What does wikiHow ship?
Apps
2 apps analysed
180,000-article library creates a massive content barrier
- Extensive knowledge base provides reliable solutions for diverse real world situations
- Search functionality failure prevents users from locating specific articles on mobile devices
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does wikiHow compete with?
The rivals identified
Nemeses(1)
Kiwix dominates the offline-first reference space, directly challenging wikiHow's core value proposition of accessible, portable knowledge.
Contenders(3)
A massive, high-frequency reference utility that competes for the same 'quick-answer' user intent as wikiHow.
Captures the 'utility' segment of the reference category with superior AI-driven performance.
Leverages a legacy brand and high-authority content to capture the primary reference market.
Same space(2)
Occupies the 'Reference' category with a deep, content-heavy database that demands high user engagement.
A highly specialized reference tool that demonstrates the power of niche-specific utility.
New entrants(2)
Emerging as a high-quality reference experience with frequent updates and strong user engagement.
Shows high operational velocity with 11 releases in the last six months, signaling aggressive feature iteration.
The Analyst's Read
The bottom line on wikiHow
Bottom line
wikiHow maintains a strong, singular product-market fit in the reference category by digitizing encyclopedic DIY knowledge. Their long-term viability depends on successfully evolving their static content library to compete with modern, video-first instructional platforms.
Frequently asked questions
How many apps does wikiHow publish?
What kind of apps does wikiHow make?
What is wikiHow's top app?
In how many countries are wikiHow's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes