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Accounting App - Zoho Books vs its rivals

Side-by-side comparison against Accounting App - Zoho Books's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Accounting App - Zoho Books
This App
Xero Accounting for business
Nemesis
Homebase: Scheduling & Payroll
Contender
Invoice Maker - Invoice Fly
Contender
Slack
Peer
QuickBooks Workforce
Peer
Square Point of Sale (POS)
Peer
TikTok Shop Seller Center
New Kid
Core Identity
DeveloperZoho CorporationXero LtdPioneer Works, Inc.Labhouse MobileSlack Technologies, Inc.Intuit Inc.Block, Inc.TikTok Ltd.
CategoryBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOS
Store Metrics
Rating4.8 / 54.6 / 54.8 / 54.8 / 54.1 / 54.6 / 54.8 / 54.6 / 5
Ratings Count4,7001,56691,55574,93645,544183,810596,57522,624
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 2, 2014Jul 29, 2011May 6, 2014Feb 10, 2022Mar 20, 2013Jul 17, 2014Apr 3, 2010May 29, 2023
Last UpdatedMay 7, 2026May 4, 2026Apr 14, 2026Apr 13, 2026Apr 29, 2026Apr 10, 2026May 1, 2026Apr 1, 2026
Sentiment & Reviews
Sentimentpositive--excellentmixed-negativenegative
Score75/100--88/10045/100-35/10025/100
Praises
  • Accounting and invoicing features provide a cost-effective alternative to established bookkeeping software for small businesses
  • Mobile receipt capture and expense tracking simplify daily record keeping for solo service providers
--
  • Ease of Use
  • Professional Utility
  • Centralized workspace organization allows teams to manage multiple projects and company channels effectively in one place
-
  • Simple and functional payment processing interface allows small business owners to manage transactions with ease
  • Ease of Use
  • Business Utility
Complaints
  • Post-update stability issues cause application hangs and white screens during report generation on Android
  • Rigid search and data entry limitations hinder efficient navigation of large customer or item lists
--
  • Account and Data Syncing
  • Technical Issues
  • Unreliable push notifications prevent users from receiving critical messages and meeting alerts on mobile devices
-
  • Abrupt account deactivation and long-term withholding of funds create severe financial instability for small businesses
  • Seller Support & Policy
  • Technical Bugs & Stability
Requests
  • Customization options for invoice templates and transaction settings to better suit specific business requirements
---
  • Simplified channel management tools are needed to filter relevant content and hide unnecessary workspace clutter
-
  • Improved transparency and communication regarding account review triggers and fee structures for business transactions
-
Strategic Intel
Strengths
  • Native integration with 40+ Zoho business applications
  • Client portal embeds the app into B2B workflows
  • Transaction approval workflows provide professional-grade audit trails
--
  • High rating volume (120k+) providing massive social proof
  • Integrated Receipt Scanner and Client Portal differentiators
  • Strong grossing performance (#7 in category)
  • Integration ecosystem embeds platform into existing enterprise tech stacks
  • Slack Connect network effects force external partner adoption
  • Intuitive interface reduces cognitive load compared to Microsoft Teams
-
  • Proprietary hardware ecosystem creates high merchant switching costs
  • Integrated banking services increase long-term user retention
  • Seamless integration with TikTok's social discovery engine
  • Low barrier to entry for creators and influencers
  • High engagement through live-stream and short-form video commerce
Weaknesses
  • Android performance regressions post-update
  • Rigid search logic requiring exact full-name matches
  • Data synchronization gaps between desktop and mobile versions
--
  • Data sync failures during device migration
  • High weekly subscription cost ($8.99/week)
  • Image upload quality issues (pixelation)
  • Unreliable mobile notifications causing critical message loss
  • Persistent read-state synchronization bugs across platforms
  • Cluttered UI navigation for high-volume channel users
-
  • Automated account-deactivation logic triggers merchant financial instability
  • Post-update UI regressions disrupt core transaction workflows
  • Poor customer support infrastructure (no phone support)
  • Critical technical bugs in product uploading and notifications
  • Long payout cycles (31+ days) and high commission fees
Pricingfreemiumsubscriptionfreemiumsubscriptionfreemiumfreefreemiumfree
MomentumActiveIntenseIntense-ActiveIntenseActive-
Update Cadence5 versions, 1 majors/6mo, ~9d avg5 versions5 versions-5 versions, ~5d avg5 versions4 versions, 1 majors/6mo, ~21d avg-

Compare Accounting App - Zoho Books head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Accounting App - Zoho Books, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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