| Core Identity |
| Developer | Albertsons Companies, LLC | The Kroger Co. | Costco Wholesale Corporation | Sam’s Club | Target | Walmart | Ibotta, Inc. | Chewy, Inc. | Walgreen Co. | Shipt |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Food & Drink |
| Platform | iOS, Android | Android, iOS | iOS, Android | iOS | Android, iOS | iOS, Android | iOS, Android | Android, iOS | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 557,650 | 1,268,420 | 1,221,109 | 5,048,271 | 6,700,077 | 17,121,842 | 1,930,056 | 1,053,673 | 6,931,423 | 132,151 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 3, 2012 | Nov 30, 2010 | Jul 6, 2012 | Aug 25, 2010 | Nov 25, 2008 | Nov 2, 2009 | Oct 2, 2012 | Nov 7, 2016 | Oct 27, 2009 | May 7, 2015 |
| Last Updated | Apr 28, 2026 | Apr 21, 2026 | May 13, 2026 | May 14, 2026 | May 12, 2026 | May 7, 2026 | Apr 15, 2026 | Apr 21, 2026 | May 4, 2026 | Apr 16, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | terrible | terrible | mixed | mixed | mixed | mixed | mixed | mixed | - |
| Score | 25/100 | 15/100 | 25/100 | 65/100 | 55/100 | 55/100 | 44/100 | 45/100 | 45/100 | - |
| Praises | - Reliable grocery delivery service provides significant time savings for busy household shoppers
| - In-store payment integration via Plus Card QR code simplifies the checkout process for regular shoppers
- Helpful store staff and positive in-store interactions maintain brand loyalty despite digital app failures
| - Reliable delivery service and product quality keep long-term members engaged with the brand
| - Scan and Go feature allows shoppers to bypass checkout lines and save significant time
| - Convenient curbside pickup and delivery services save time for busy families and multitaskers
| - Convenient home delivery services provide essential support for users with limited mobility or time
| - High Lifetime Savings
- Ease of Use
| - Exceptional customer service interactions provide a reliable safety net for pet owners
| - Pharmacy staff provide professional and knowledgeable care that builds long-term patient trust and loyalty
| - |
| Complaints | - Post-update application crashes and blank screens prevent users from accessing essential shopping features
| - Persistent shopping list synchronization failures and item disappearance frustrate users during in-store shopping trips
- Frequent app crashes and authentication errors prevent users from accessing coupons and account information
- Redesigned navigation buries essential features like the loyalty card and shopping list under excessive taps
| - Frequent app crashes and slow loading times prevent users from accessing digital membership cards
| - Shipping threshold increases and delivery fees frustrate members who already pay for premium status
| - Inaccurate online inventory and stock status lead to order cancellations and customer frustration
| - Frequent application crashes following the latest update prevent users from accessing their accounts or orders
| - Maintenance and Inactivity Fees
- Withdrawal Difficulties
| - Persistent login failures and authentication loops prevent users from accessing their accounts
| - Inaccurate prescription status notifications cause unnecessary trips and frustration for patients expecting ready medication
| - |
| Requests | - Bulk coupon clipping functionality requested to reduce time spent managing individual digital deals
| - Direct in-app communication channel for reporting store issues and providing feedback to customer service
- Simplified digital coupon application that automatically triggers discounts at checkout without manual clipping
| - Scan and go functionality requested to match the checkout experience offered by competing retailers
| - Improved search and filtering capabilities to distinguish between shipping, delivery, and pickup options
| - Enhanced filtering options to exclude online-only items from in-store pickup search results
| - Improved in-store navigation and category-based item organization would simplify the shopping experience
| - | - Favorites option requested to simplify recurring purchases for specific pet items
| - Household account management features would allow primary caregivers to oversee the health needs of their entire family
| - |
| Strategic Intel |
| Strengths | - Pharmacy integration consolidates household health and grocery spend into a single loyalty-linked interface
- FreshPass subscription creates a high-value recurring revenue barrier against generalist retailers
- AI-driven meal planning increases average basket size via ingredient-based cart conversion
| - Loyalty-fuel feedback loop increases switching costs
- In-store payment integration embeds app into physical checkout
- Pharmacy utility captures high-frequency health visits
| - High-frequency utility features (gas locator) drive recurring physical foot traffic
- Exclusive member-only inventory (Costco Direct) increases average order value
| - Scan & Go mobile checkout reduces in-store labor costs
- Pharmacy integration anchors the app as a recurring health utility
- Member-only pricing creates a high-value barrier to entry
| - Proprietary Drive Up service creates a physical-digital fulfillment barrier
- Circle loyalty program integrates payment and savings into a single barcode
- AR-based virtual try-on reduces return rates in high-margin beauty
| - Physical store footprint enables same-day pickup and delivery
- Walmart+ membership creates a recurring revenue lock-in
- Pharmacy integration drives high-frequency session utility
| - Real cash liquidity (Bank/PayPal) vs. points
- High-value manufacturer rebates ($1-$5 per item)
- Massive retailer network (500k+ locations)
| - 24/7 expert support model builds high-trust retention
- Autoship subscription creates predictable recurring revenue
- Pharmacy integration creates a clinical barrier to entry
| - 24/7 pharmacy chat builds long-term patient trust
- Same-day photo services drive high-margin retail foot traffic
- myWalgreens rewards increase switching costs
| - |
| Weaknesses | - Post-update launch crashes prevent access to essential shopping features
- Manual coupon clipping creates checkout friction for budget-conscious users
- Inventory data inaccuracies trigger substitution frustration during delivery orders
| - High-frequency list synchronization failures
- Authentication instability post-update
- Navigation redesign increases interaction cost for core features
| - High crash rate during membership card access
- Inaccurate in-store inventory data
- Persistent login failures forcing web-browser reliance
| - Payment processing instability at fuel pumps
- Search and inventory filtering logic is unintuitive
- High shipping thresholds frustrate premium-tier members
| - Inaccurate inventory data leads to frequent order cancellations
- Complex payment flows block transactions
- Search results lack relevance for specific item discovery
| - Severe post-update stability regressions blocking core access
- Inconsistent order fulfillment creating high-friction customer support
- Opaque dynamic pricing causing user distrust during checkout
| - High-friction 'offer activation' requirement
- Aggressive $4/month inactivity fees
- High $20 withdrawal threshold
| - Persistent authentication loops in the latest version
- High processor usage causing thermal throttling
- Aggressive auto-ship enrollment creates checkout friction
| - Prescription status notifications frequently inaccurate
- Checkout and payment processing errors block revenue
- Persistent technical instability hinders account management
| - |
| Pricing | subscription | freemium | freemium | subscription | freemium | freemium | free | free | free | freemium |
| Momentum | Active | Active | Active | Active | Active | Active | Maintenance | Active | Active | Intense |
| Update Cadence | 5 versions, ~7d avg | 5 versions, 3 majors/6mo, ~3d avg | 5 versions, ~7d avg | 5 versions, ~12d avg | 5 versions, ~9d avg | 5 versions, ~7d avg | 5 versions, ~4d avg | 5 versions, ~10d avg | 5 versions, ~12d avg | 5 versions |
