AllTrails is an outdoor navigation app for hikers, runners, and cyclists that provides trail maps, activity tracking, and community reviews on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#2
▲2Health & Fitness · free
Sentiment
4.8
1.4M reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire AllTrails to mitigate the risk of getting lost in remote areas and to discover local trails, using the community-verified data to plan gear and conditions.
For Outdoor enthusiasts including hikers, trail runners, and mountain bikers seeking navigation, trail discovery, and activity tracking.
What does it look like?
Key features
Download maps for use without cellular service; gated behind AllTrails Plus.
Real-time notifications for route deviation; drives subscription conversion.
Create and modify routes; gated behind AllTrails Peak.
How much does it cost?
Subscription model uses tiered feature gating to segment users by navigation and planning needs.
Velocity
Active developmentperformanceopaqueShow more...
The app maintains an active development cadence, shipping approximately 0.2 releases per week across iOS and Android. Recent updates are characterized by generic release notes, suggesting that the developer may be utilizing server-side feature flags or A/B testing rather than traditional App Store feature deployments. The development trend is stable, focusing on ongoing maintenance and performance stability. There is no evidence of live-ops content or major feature rollouts in the current release history.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate offline map downloads with gps tracking provide essential safety for hikers in remote areas and community-contributed photos and recent trail reviews help hikers plan equipment and assess conditions, but report aggressive upsell modals and subscription prompts interrupt the user experience and frustrate paying customers.
How are ratings & reviews evolving?
What users say, by theme
- Offline map downloads with GPS tracking provide essential safety for hikers in remote areas
- Community-contributed photos and recent trail reviews help hikers plan equipment and assess conditions
- The extensive trail database allows users to discover new walking and running routes locally
- Aggressive upsell modals and subscription prompts interrupt the user experience and frustrate paying customers
87 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for AllTrails: Hike, Bike & Run
How's the Health & Fitness market?
AllTrails holds the #3 Grossing and #1 Free position in the US Health & Fitness category. The gap between free discovery and paid navigation utility drives the subscription funnel, but the high volume of upsell complaints suggests the current monetization intensity is reaching a friction ceiling.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for AllTrails: Hike, Bike & Run
Where is it heading?
The outdoor navigation market is consolidating around high-utility safety tools, and AllTrails' current strategy of gating these behind aggressive paywalls is creating a vulnerability. If the team does not address battery efficiency and subscription friction, they risk losing their category lead to leaner, more performance-focused entrants.
- Battery drain complaints in the latest release force users to reconsider the app for long hikes, which compounds the churn risk.
- Aggressive upsell modals during navigation frustrate paying subscribers, creating a friction-heavy experience that threatens long-term retention.
The SWOT
- 500,000+ trail database creates a high barrier to entry
- Community-verified conditions provide unique utility
- Coordinate-based search integration
- Low-power navigation mode for long-distance hikers
Next best moves
Audit upsell frequency during navigation because reviews flag it as a top frustration → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's #1 chart position is its primary risk…
Read the full takeSince the last report: AllTrails has refined its market positioning and SWOT analysis to better reflect the tension between its category-leading data density and the churn risks posed by monetization and performance friction.
Bottom line
AllTrails maintains a category lead through unmatched data density, but the aggressive monetization of safety features creates a churn risk as battery-drain complaints mount, so the PM must prioritize navigation efficiency over upsell frequency to protect the core retention loop.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated