Avast Cleanup – Phone Cleaner vs its rivals

Side-by-side comparison against Avast Cleanup – Phone Cleaner's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

AdBlock
New Kid
Core Identity
DeveloperAVAST Software s.r.oBPMobileGen Digital Inc.DEEP FLOW SOFTWARE SERVICESMicrosoft CorporationDuckDuckGo, Inc.AdBlock LabsSOON BODYWERKZ AUTO PTE. LTD.
CategoryUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilities
PlatformAndroid, iOSiOSAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating4.6 / 54.4 / 54.7 / 54.7 / 54.7 / 54.8 / 54.3 / 54.6 / 5
Ratings Count1,841339,297171,618642,188490,7722,325,69933,79214,696
PriceFreeFreeFreeFreeFreeFree$1.99Free
Release DateMar 9, 2024Jan 26, 2017Oct 2, 2018Dec 5, 2020Nov 30, 2017Jun 27, 2013Mar 16, 2014Sep 26, 2023
Last UpdatedApr 27, 2026Apr 17, 2026May 4, 2026Apr 16, 2026Apr 16, 2026May 11, 2026Jul 27, 2021Apr 24, 2026
Sentiment & Reviews
Sentimentmixedmixedmixedmixedmixedpositivemixedexcellent
Score45/10065/10045/10055/10042/10075/10055/10085/100
Praises
  • Effective junk file removal provides noticeable storage space recovery for users with full devices
  • Efficient bulk removal of unwanted photos and emails saves significant device storage space
  • Core security features provide peace of mind for users monitoring device safety
  • Efficiency and Speed
  • Storage Recovery
  • Browser Performance and Features
  • Privacy-focused browsing experience effectively blocks trackers and intrusive advertisements for users
  • Effective ad-blocking capabilities across various websites and streaming platforms
  • High connection reliability across restricted networks allows users to bypass local internet censorship effectively
  • Minimalist ad-supported model provides a free and accessible experience for casual daily users
Complaints
  • Post-update technical failures prevent cache clearing and trigger persistent error messages on newer devices
  • Aggressive subscription paywalls prevent users from accessing core cleanup features after download
  • Subscription and billing transparency issues create significant friction for long-term users
  • Aggressive Monetization
  • Technical Instability
  • Microsoft Rewards Issues
  • Aggressive AI/Copilot Integration
  • Screen flickering during page loads and tracker blocking animations disrupts the browsing flow
  • Systemic failure to block ads following recent platform updates
  • Frequent session timeouts require manual reconnection every hour, disrupting long-term browsing or gaming
Requests
  • Transparent refund processes and responsive customer support are needed for users experiencing technical failures
  • Expanded cleanup capabilities for specific folders like spam or social media duplicates
  • Granular control over VPN behavior to prevent unnecessary battery and data usage
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  • Background video playback support allows users to listen to media while using other apps
  • Regular maintenance updates to address evolving ad-blocking bypass techniques
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Strategic Intel
Strengths
  • Security-first pedigree sustains user trust
  • Multi-feature suite increases switching costs
  • Privacy-first on-device AI architecture minimizes data-security friction
  • Gesture-based sorting interface accelerates user time-to-value
  • High-accuracy duplicate detection sustains core utility
  • AI-powered scam protection provides comprehensive defense against SMS threats
  • Established brand trust drives high organic install velocity
  • Top-tier market rankings (#1 Grossing Utility)
  • Strong cross-platform presence (824k+ total ratings)
  • Unique feature bundling (Compression + Vault + Animations)
  • Advanced GPT-5 integration for deep reasoning
  • Superior vertical tab and sidebar management
  • Native security tools like Microsoft Defender SmartScreen
  • Editors' Choice badge across five markets sustains organic install velocity
  • Local-device tracker blocking functions as a privacy-first distribution moat
  • Native engine integration avoids plugin-related performance overhead
  • Chrome extension support increases user switching costs
  • One-tap interface minimizes onboarding friction [Platform: iOS/Android]
  • No-logs policy builds long-term user trust [Mechanism: Privacy-first retention]
  • Ad-supported model captures price-sensitive segments [Segment: Casual users]
Weaknesses
  • Premium tier prompts persist for existing subscribers
  • Performance regressions on modern Android builds
  • Aggressive subscription paywall prevents access to core features
  • Forced review prompts interrupt task completion
  • Inaccurate duplicate detection flags album-organized photos
  • VPN connectivity instability disrupts daily utility
  • Subscription management flow creates significant user friction
  • High weekly subscription cost ($8.99) causing user resentment
  • Frequent crashes during the critical deletion phase
  • Significant version lag between iOS and Android
  • Broken Microsoft Rewards fulfillment pipeline
  • Technical UI bugs (search bar freezing, tab scrolling)
  • Perceived feature bloat and aggressive AI forcing
  • 0.7★ Android-iOS rating gap on majority Android base
  • Screen flickering and navigation regressions post-update
  • No cloud-save functionality despite user requests
  • iOS version lacks maintenance updates since 2021
  • Technical instability causes frequent tab-navigation crashes
  • Hourly session limit disrupts active usage [Metric: 1-hour timeout]
  • Misleading security alerts erode user sentiment [Metric: 1★ review theme]
  • Limited device support restricts power-user adoption [Constraint: 2-device limit]
Pricingfreemiumsubscriptionsubscriptionsubscriptionfreesubscriptionfreemiumsubscription
MomentumActiveActiveActiveMaintenanceIntenseActiveZombieActive
Update Cadence4 versions, 1 majors/6mo, ~11d avg5 versions, 5 majors/6mo, ~15d avg5 versions, ~9d avg4 versions, ~12d avg5 versions, 2 majors/6mo, ~3d avg5 versions, ~9d avg5 versions, ~447d avg5 versions, ~8d avg

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Avast Cleanup – Phone Cleaner, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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