MARLVEL

Avira Mobile Security vs its rivals

Side-by-side comparison against Avira Mobile Security's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

Avira Mobile Security
This App
Norton 360 Security & VPN
Nemesis
1.1.1.1: Faster Internet
Contender
ExpressVPN · Secure & Fast VPN
Contender
NordVPN: VPN Fast & Secure
Contender
DuckDuckGo, Duck.ai, & VPN
Contender
AdBlock
Peer
Robokiller: Spam Call Blocker
Peer
Cleaner Kit - Clean Up Storage
Peer
TotalAV
Peer
Core Identity
DeveloperAvira HoldingGen Digital Inc.CloudflareExpress VPNNordvpn S.A.DuckDuckGo, Inc.AdBlock LabsMosaic S.r.l.BPMobileTotal Security Limited
CategoryUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilities
PlatformiOSAndroid, iOSiOSiOSiOSAndroid, iOSiOS, AndroidiOSiOSAndroid, iOS
Store Metrics
Rating4.3 / 54.7 / 54.5 / 54.7 / 54.7 / 54.8 / 54.3 / 54.5 / 54.4 / 54.6 / 5
Ratings Count4,613171,618215,361414,849669,5782,325,69933,792413,212339,29770,789
PriceFreeFreeFreeFreeFreeFree$1.99FreeFreeFree
Release DateSep 30, 2013Oct 2, 2018Nov 11, 2018Aug 11, 2014Dec 9, 2014Jun 27, 2013Mar 16, 2014Sep 8, 2015Jan 26, 2017Oct 10, 2016
Last UpdatedOct 6, 2025May 4, 2026Apr 14, 2026May 19, 2026Apr 8, 2026May 11, 2026Jul 27, 2021Apr 29, 2026Apr 17, 2026Feb 17, 2026
Sentiment & Reviews
SentimentMixedMixedMixedExcitedFrustratedExcitedMixedFrustratedMixedMixed
Praises
  • Users value the duplicate photo removal feature for reclaiming storage space on their mobile devices
  • The free security tier provides a sense of safety for users without requiring immediate payment
  • Core security features provide peace of mind for users monitoring device safety
  • Free access to the network service provides reliable connectivity for users in restricted regions
  • Reliable connection stability across international travel and diverse network environments
  • Reliable VPN connection speeds allow for consistent streaming and browsing on high-bandwidth home networks
  • Privacy-focused browsing experience effectively blocks trackers and intrusive advertisements for users
  • Effective ad-blocking capabilities across various websites and streaming platforms
  • Automated answer bots provide significant satisfaction by wasting time for telemarketers and scammers
  • Effective filtering of spam calls and text messages provides a sense of daily peace
  • Efficient bulk removal of unwanted photos and emails saves significant device storage space
  • Core security scanning functionality provides immediate peace of mind for new mobile users
ComplaintsAccess content
RequestsAccess content
-
Strategic Intel
Strengths
  • Editors' Choice brand legacy sustains initial install velocity
  • Multi-device protection (5 devices) provides a clear value proposition
  • Integrated storage-cleanup tools drive daily active usage
  • AI-powered scam protection provides comprehensive defense against SMS threats
  • Established brand trust drives high organic install velocity
  • Global network backbone provides superior latency [Performance Metric]
  • One-touch interface minimizes onboarding friction [User Experience]
  • Proprietary Lightway protocol creates performance-based switching costs
  • RAM-only server infrastructure functions as a verifiable privacy moat
  • High-frequency global server availability sustains organic install velocity
  • NordLynx protocol sustains high-speed encrypted connections
  • Meshnet utility creates high switching costs for multi-device users
  • Threat Protection Pro bundles security tools for subscription value
  • Editors' Choice badge across five markets sustains organic install velocity
  • Local-device tracker blocking functions as a privacy-first distribution moat
  • Native engine integration avoids plugin-related performance overhead
  • Chrome extension support increases user switching costs
  • Answer Bots create viral social sharing loops
  • Audio fingerprinting provides proactive defense against automated spam
  • Privacy-first on-device AI architecture minimizes data-security friction
  • Gesture-based sorting interface accelerates user time-to-value
  • High-accuracy duplicate detection sustains core utility
  • Broad utility suite bundles security and cleanup
  • Lightweight mobile-first interface
  • High-frequency scanning provides immediate user feedback
WeaknessesAccess content
Pricingsubscriptionsubscriptionfreemiumsubscriptionsubscriptionsubscriptionfreemiumsubscriptionsubscriptionsubscription
MomentumMaintenanceActiveMaintenanceMaintenanceActiveActiveDormantActiveActiveMaintenance
Update Cadence5 versions5 versions, ~9d avg2 versions, 1 majors/6mo, ~26d avg5 versions, 1 majors/6mo, ~21d avg5 versions, 2 majors/6mo, ~10d avg5 versions, ~9d avg5 versions, ~447d avg5 versions, ~10d avg5 versions, 5 majors/6mo, ~15d avg2 versions, ~30d avg

Full comparison analysis

Access content

Compare Avira Mobile Security head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Avira Mobile Security, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0