Backgrounds for Google Meet vs its rivals

Side-by-side comparison against Backgrounds for Google Meet's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Webex
Contender
Core Identity
DeveloperUAB MacmanusGoogleCiscoMicrosoft CorporationZoom Communications, Inc.NAVER Corp.Joya CommunicationsMeta Platforms, Inc.WhatsApp Inc.Locket Labs, Inc.
CategorySocial NetworkingSocial NetworkingBusinessBusinessBusinessSocial NetworkingSocial NetworkingSocial NetworkingSocial NetworkingSocial Networking
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating3.0 / 54.8 / 54.6 / 54.8 / 54.7 / 54.7 / 54.8 / 54.7 / 54.7 / 54.8 / 5
Ratings Count42,332,4009,1693,356,4803,146,16850,5752,146,25012,271,38717,831,527527,671
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 16, 2021Sep 2, 2016Sep 13, 2014Nov 2, 2016Aug 15, 2012Aug 7, 2012Oct 7, 2014Aug 9, 2011May 4, 2009Dec 30, 2021
Last UpdatedApr 19, 2024Apr 27, 2026Apr 10, 2026May 7, 2026Apr 4, 2026Apr 13, 2026Apr 13, 2026May 5, 2026Apr 27, 2026Jun 27, 2026
Sentiment & Reviews
Sentimentmixedmixedpositive-positivepositivemixedmixedmixedmixed
Score45/10045/10062/100-68/10073/10058/10055/10065/10055/100
Praises
  • Video calling functionality provides a reliable way to connect with friends and family members
  • Video call functionality provides a reliable tool for remote learning and study sessions
  • Ease of Use
-
  • Educational & Professional Utility
  • Audio and Video Clarity
  • Group Organization and Communication
  • Ease of Use
  • Asynchronous Connection
  • Ease of Use
  • Reliable voice and video call quality enables consistent long-distance communication for families and friends
  • Global communication capabilities allow users to maintain long-distance connections with family and friends effortlessly
  • Safe and private photo sharing environment provides a secure alternative to mainstream social media platforms
Complaints
  • Post-update regressions break core calling functionality and remove access to previous call history
  • Post-update instability causes frequent call drops and application crashes on mobile devices
  • Device Compatibility and Installation
-
  • Background Multitasking Issues
  • Hardware Compatibility
  • Connectivity and Server Issues
  • Negative Impact of Recent Updates
  • High Subscription Cost
  • Notification Failures
  • Persistent technical glitches and stability issues disrupt core messaging and media viewing experiences post-update
  • Account restriction and banning mechanisms trigger frustration due to lack of transparent reasoning
  • Feature parity gaps between Android and iOS versions create significant frustration for non-Apple users
Requests
  • Restoration of direct calling and call history visibility to improve usability for longtime users
  • Conference calling functionality needs restoration to support group communication with family members
-----
  • Native application support for wearable devices to enable message initiation from the wrist
  • Screen sharing with real-time annotation requested to improve remote technical support workflows
  • Gallery upload functionality for all users without requiring a paid subscription tier
Strategic Intel
Strengths
  • Lightweight utility design provides faster experience than nemesis
  • Specialized aesthetic background customization allows creative expression
  • Zero-install web experience lowers guest friction
  • Deep G-Suite integration increases switching costs
  • Superior hardware interoperability with Webex Room and Board devices
  • Mature AI-driven audio intelligence for noise removal
  • Unified management via Control Hub for deep IT analytics
  • Deep integration with Microsoft 365 creates high switching costs
  • Enterprise-grade security compliance sustains large-scale adoption
  • Global infrastructure supports massive user scalability
  • AI Companion bundled at no extra cost
  • Superior external collaboration UX (no tenant switching)
  • High-quality AV performance on unstable networks
  • Robust admin governance and permission settings
  • All-in-one utility suite (Polls, Calendars, Sign-ups)
  • High content persistence via bulletin-board structure
  • Strong 'Trust' and 'Privacy' brand positioning
  • High-fidelity asynchronous video loop
  • Established network effect in the family demographic
  • Meta social graph integration drives high-frequency user retention
  • Voice and video call reliability sustains international communication utility
  • Default-on end-to-end encryption creates high switching costs
  • Massive global network effect sustains daily active usage
  • Home screen widget placement forces daily habit formation
  • 20-friend limit creates high-value social clusters
Weaknesses
  • 0.7★ Android-iOS rating gap on majority Android base
  • No cloud-save functionality despite user requests
  • Forced link-sharing workflow increases user friction
  • Frequent post-update crashes on mobile devices
  • Lack of granular email-based contact blocking
  • Inability to uninstall system-integrated components
  • Critical Android compatibility issues on modern devices (e.g., S21)
  • Friction in Play Store update processes
  • Weaker ecosystem lock-in compared to Microsoft 365 bundling
  • High-volume notification culture drives user fatigue
  • Feature bloat increases complexity for non-desk workers
  • 60-minute meeting limit on free tier restricts utility
  • Critical background multitasking bugs on Android 16
  • Document portability lags behind Microsoft Loop
  • Hardware-specific camera and GIF issues
  • Recent UI regressions hiding core utility features
  • Reported server instability and connectivity errors
  • Lack of native payment processing for group fees
  • Aggressive pricing for basic utility features
  • Critical notification latency issues
  • Poor Android platform stability and audio quality
  • Persistent stability regressions post-update disrupt core messaging
  • Opaque account moderation policies trigger unexplained access restrictions
  • Unexplained account bans trigger high user frustration
  • Lack of independent multi-device architecture trails Telegram
  • 0.7★ Android-iOS rating gap
  • Persistent sign-in loops
  • No cloud-save functionality
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreesubscriptionfreefreefree
MomentumMaintenanceActiveIntenseActiveMaintenanceActiveMaintenanceActiveIntenseIntense
Update Cadence5 versions, 1 majors/6mo, ~372d avg5 versions, 1 majors/6mo, ~7d avg5 versions, 4 majors/6mo, ~9d avg5 versions, 2 majors/6mo, ~7d avg5 versions, ~18d avg4 versions, 2 majors/6mo, ~10d avg5 versions, ~5d avg5 versions, ~11d avg5 versions, ~5d avg5 versions, 2 majors/6mo, ~3d avg

Compare Backgrounds for Google Meet head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Backgrounds for Google Meet, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0