Blibli vs its rivals

Side-by-side comparison against Blibli's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Blibli
This App
Core Identity
DeveloperPT Global Digital Niaga TbkLazada Group GmbHPT Bukalapak.comAlibabaPT Icart Group IndonesiaKreasi Nostra Mandiri, PTTravelokaGrab.comTikTok Ltd.
CategoryShoppingShoppingShoppingShoppingFood & DrinkShoppingTravelTravelEntertainment
PlatformAndroid, iOSAndroid, iOSiOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOSAndroid, iOS
Store Metrics
Rating4.7 / 54.7 / 53.4 / 54.7 / 54.5 / 54.8 / 54.8 / 54.9 / 54.7 / 5
Ratings Count713123,5311,717611,4393211045,312243,10718,311,678
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 16, 2015Jan 2, 2014Jul 21, 2015May 27, 2011Jan 28, 2015Aug 1, 2017Aug 1, 2014May 15, 2013Apr 2, 2014
Last UpdatedApr 28, 2026Apr 28, 2026Mar 13, 2025Apr 27, 2026Apr 6, 2026Apr 21, 2026Apr 14, 2026Apr 29, 2026Jun 29, 2026
Sentiment & Reviews
Sentimentterriblenegative-mixed--mixedterriblemixed
Score25/10025/100-45/100--46/10020/10035/100
Praises
  • Original product authenticity and reliable packaging quality maintain trust for high-value electronics purchases
  • Affordable pricing and frequent discount events attract budget-conscious shoppers to the platform
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  • Choice store items provide reliable delivery speeds and consistent product quality for budget-conscious shoppers
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  • Ease of Use
  • Booking Efficiency
  • Real-time location tracking provides peace of mind for passengers and their families during transit
  • Fast food delivery service provides convenience for users needing quick meals during busy work days
  • Short-form video content provides an addictive and entertaining experience for daily stress relief
  • Social connectivity features allow users to easily message friends and share video content
Complaints
  • Refunds and returns are frequently converted into restricted platform credit rather than original payment methods
  • Unreliable delivery services and unprofessional courier behavior erode trust in the platform
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  • Automated customer support systems and rigid dispute policies prevent resolution of missing or damaged item claims
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  • Refund Difficulties
  • Inadequate Customer Support
  • Deceptive Practices
  • Frequent driver cancellations and long wait times create significant friction for users needing reliable transport
  • Lack of human customer support forces users to rely on ineffective automated systems for complex issues
  • Frequent application crashes and freezing issues disrupt the viewing experience on mobile devices
  • Aggressive advertising and promotional content clutter the feed and degrade user experience
Requests
  • Integration of comprehensive courier tracking details within the order management interface
  • Transparent refund policies allowing direct reversal to the original payment method
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  • Transparent and accessible human customer service channels are needed to resolve complex order and refund disputes
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  • Implement a robust flagging system to protect small businesses from fraudulent customer refund claims
  • Implementation of a trash or recovery folder for deleted videos and content
Strategic Intel
Strengths
  • 100% original product guarantee maintains trust
  • Integrated financial services lower transaction barriers
  • LazMall authenticity guarantee functions as a brand-trust moat
  • Integrated regional logistics network reduces cross-border friction
  • LazPayLater credit product generates high-margin interest revenue
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  • Massive supplier network enables deep product variety
  • Choice program provides a reliable fulfillment standard
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  • Deep regional localization (local payments, regional transport)
  • Super-App breadth (Travel + Lifestyle + Bills)
  • Massive social proof (2.2M+ ratings)
  • GrabPay wallet embeds the app into local merchant transactions
  • GrabDefence monetizes internal security infrastructure via B2B licensing
  • GrabMaps converts location intelligence into recurring data revenue
  • Interest-graph algorithm enables infinite, low-friction content discovery
  • Integrated Shop feature creates a direct-to-consumer transaction layer
Weaknesses
  • Refunds locked to platform credit
  • Automated support fails complex disputes
  • Opaque refund policies force internal wallet credits
  • Unprofessional courier behavior erodes last-mile trust
  • Aggressive ad-clutter hinders core shopping navigation
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  • Automated support systems prevent dispute resolution
  • Payment processing glitches disrupt checkout flow
  • Aggressive identity verification drives user churn
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  • Perceived 'human-less' support system (over-reliance on AI)
  • Complex and friction-heavy refund processes
  • Use of 'dark patterns' (pre-selected insurance checkboxes)
  • 20 sentiment score indicates systemic trust failure
  • Lack of human support forces users into ineffective automated loops
  • High driver cancellation rates erode service reliability
  • Persistent app crashes during video playback
  • Aggressive ad-to-content ratio triggers negative sentiment
  • Algorithm failures show repetitive or blocked content
Pricingfreemiumfreemiumfreefreefreefreefreefreemiumfreemium
MomentumActiveActive-IntenseIntenseIntenseMaintenanceActiveIntense
Update Cadence5 versions, 3 majors/6mo, ~8d avg5 versions, 4 majors/6mo, ~7d avg-5 versions, ~3d avg5 versions5 versions5 versions, ~10d avg4 versions, ~15d avg5 versions, ~7d avg

Compare Blibli head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Blibli, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0