Traveloka
For travelers in Southeast Asia seeking a comprehensive booking platform with localized payment options and regional lifestyle activities.
Known forTraveloka: Book Hotel & Flight
Traveloka: Book Hotel & FlightFor travelers in Southeast Asia seeking a comprehensive booking platform with localized payment options and regional lifestyle activities.
Traveloka: Book Hotel & FlightProviding a localized 'Super-App' experience for Southeast Asian travelers to manage flights, accommodation, and lifestyle activities.
Target audience
Portfolio
Free 1Last updated
Traveloka: Book Hotel & Flight
v5.42.0
3mo ago
Primary focus
Travel & Lifestyle Super-App
Scale
indie
Target audience
Travelers in Southeast Asia seeking a comprehensive booking platform with localized payment options and regional lifestyle activities.
Maintaining an intense development pace with 11 updates in the last 6 months for their flagship title, including a major release within the last week.
1 app analysed
Book flight tickets, cheap hotel, tour & lifestyle activities
Super-App breadth (Travel + Lifestyle + Bills)
0
Positive apps
1
Neutral / mixed
0
Negative apps
46/100
Avg sentiment score
The primary global benchmark for all-in-one travel booking with a massive 5.8M+ rating count and a matching multi-vertical strategy (Stays, Flights, Attractions).
Strategic outlook coming soon.
What fed this analysis
A high-scale (1.2M reviews) disruptor that uses fintech products to differentiate from traditional OTAs.
A massive scale competitor (2.2M reviews) with high update frequency (24 releases) focusing on the core accommodation pillar.
The primary threat to Traveloka's 'Xperience' vertical, showing high innovation velocity with 23 releases in the last 6 months.
A direct Asian-market powerhouse with 826K+ reviews and a nearly identical product mix of flights, hotels, and attractions.
The leader in alternative stays, competing directly with Traveloka's 'Villas and Apartments' segment.
The dominant metasearch player that competes for the 'top-of-funnel' flight search traffic.
A critical ecosystem player that influences the booking decision through its massive review database.
A rising threat in the activities space with the highest release velocity in the pool (26 updates in 6 months).
A direct regional challenger in Indonesia with a very recent update (April 2026) indicating active competition.
