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BMI Calculator vs its rivals

Side-by-side comparison against BMI Calculator's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

BMI Calculator
This App
EN Rx Calculator
Nemesis
MyLifeXtended
Contender
Macros from Brazil
Contender
1st Phorm
Peer
SuperLiving: My Wellness Coach
Peer
Indian Weight Loss Diet
Peer
Bevel: AI Health Coach
Peer
FitAi: Workout & Calorie Track
New Kid
YesPlay
New Kid
Core Identity
DeveloperElshan AliyevNaheeda MustofaM6 Software, LLCBiographics Consultoria e Design LTDAFirst PhormSuperLiving: Weight Loss, Skin, Hair, Gut & StressSnatch Education (OPC)Private LimitedFinerpoint, IncFabian-Remus PlavatINVICTA SPHERE
CategoryHealth & FitnessMedicalHealth & FitnessReferenceHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessSports
PlatformAndroid, iOSAndroid, iOSiOSiOSiOS, AndroidiOS, AndroidAndroid, iOSiOSiOS, AndroidAndroid
Store Metrics
Rating4.6 / 50.0 / 52.5 / 55.0 / 54.3 / 54.9 / 54.7 / 54.8 / 50.0 / 50.0 / 5
Ratings Count25,3200262,203501,8707,80000
PriceFreeFree$0.99$0.99FreeFreeFreeFreeFreeFree
Release DateJul 3, 2013May 12, 2023Jun 7, 2011May 4, 2019Mar 25, 2019Feb 3, 2025Aug 25, 2023Jan 8, 2024Mar 12, 2026May 12, 2026
Last UpdatedApr 15, 2026May 12, 2023Jun 7, 2011Aug 6, 2025May 12, 2026May 19, 2026Oct 14, 2025Apr 13, 2026Apr 10, 2026May 12, 2026
Sentiment & Reviews
Sentiment--mixed-positive--positive--
Score--50/100-75/100--75/100--
Praises----
  • Personalized advisor coaching provides essential accountability and motivation for long-term fitness transformation goals
--
  • Comprehensive health data integration across multiple wearable devices provides a central hub for wellness tracking
--
Complaints----
  • Technical instability and UI regressions following recent updates disrupt daily food logging and workout tracking
--
  • Inconsistent heart rate monitoring requirements prevent accurate workout strain recording for some users
--
Requests----
  • Improved food logging functionality including favoriting items and saving custom recipes for faster entry
--
  • Improved third-party fitness watch integration to expand compatibility beyond current wearable device support
--
Strategic Intel
Strengths
  • Multi-system classification (WHO/DGE) expands addressable market in DACH region
  • Offline-first architecture ensures utility in low-connectivity environments
  • Age-specific growth charts capture the parent-user segment
-
  • Proprietary lifestyle modeling logic provides a distinct health metric
  • Official TACO dataset integration provides high-trust academic accuracy
  • Dynamic calculation engine enables custom portion tracking
  • Human-led coaching model creates high switching costs through personalized accountability
  • Transformation challenges drive long-term retention via gamified quarterly competition
  • All-in-one platform integration reduces user reliance on fragmented fitness tools
--
  • Clinical health record integration increases switching costs
  • AI-powered nutrition logging reduces daily user friction
  • Generous free tier accelerates top-of-funnel acquisition
--
Weaknesses
  • Manual data entry creates high friction compared to automated trackers
  • Lack of long-term retention loops leads to single-use churn
  • No wearable integration limits data accuracy
-
  • $0.99 entry barrier limits conversion vs free incumbents
  • 13-year update stagnation erodes user trust
  • Manual data entry requirement creates high friction
  • Paid-upfront pricing model limits user acquisition
  • Technical instability following recent updates disrupts core daily logging habits
  • UI regressions increase tap-depth for basic tracking tasks
  • Inconsistent notification behavior prevents timely engagement with advisor messages
--
  • Rigid heart rate data requirements cause tracking gaps
  • Premium subscription cost exceeds category median
  • AI coaching feedback lacks user-specific context
--
Pricingfreemiumfreepaidpaidsubscriptionsubscriptionfreefreemiumfreefree
MomentumIntense-Zombie-SteadyIntense-IntenseActive-
Update Cadence5 versions-1 versions-5 versions, 1 majors/6mo, ~14d avg5 versions-5 versions5 versions-

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BMI Calculator, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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