Color Number: Color by Number icon
Color Number: Color by Number4.7 (110)

YOYA MOBILE TEKNOLOJI ANONIM SIRKETI

App Store

Report updated May 18, 2026

Color Number: Color by Number is an established entertainment app that is available. With a 4.7/5 rating from 110 reviews, it shows polarized user reception.

What is Color Number: Color by Number?

Color Number is an AI-powered photo-to-pixel art conversion and coloring app for iOS and Android.

Users hire the app to transform personal memories into creative, printable, or digital coloring activities without requiring drawing skills.

Current Momentum

v1.0 · 3w ago

Intense
  • Shipped bug fixes in latest release.
  • Maintains consistent AI-conversion feature set.

Active Nemesis

Color by Number:Coloring Games

Color by Number:Coloring Games

By Wildlife Studios

Other Rivals

Pixel Art - Color by Number
Color Pop AI - Coloring Book
Paint by Number: Coloring Game
Art Puzzle - Jigsaw Games
Pixel Art Maker

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

AI Photo-to-Pixel ConversionDifferentiator

Generates pixel art grids from user-uploaded photos using image processing algorithms

Printable Coloring SheetsDifferentiator

Exports generated pixel art into printable formats for physical coloring

Ad-free Coloring ModeStandard

Provides an uninterrupted coloring interface without interstitial or banner advertisements

Pixel Style CustomizationStandard

Allows adjustment of grid size, pixel density, and color complexity

How much does it cost?

Subscription
  • Free tier with ad-supported access
  • Premium subscription with weekly, monthly, or yearly packages

Subscription-only model across three durations, gating HD output and advanced styles to force conversion.

What is the competitive landscape for Color Number: Color by Number?

How's The Entertainment Market?

**Pricing Strategy**: Subscription-only model across weekly, monthly, and yearly durations. Gating HD output and advanced styles forces conversion. **Target Audience**: Parents, children, and hobbyists seeking creative tools to convert personal photos into printable or digital coloring activities. **Messaging Themes**: AI-powered conversion, printable crafts, creative nostalgia, ad-free mode.

The rivals identified

Nemeses(1)

Dominates the category with massive scale and a high-frequency release cadence that keeps the product at the top of search results.

Differentiators

  • Maintains a massive library of daily updated content that creates a strong habit-forming retention loop.
  • Aggressive release schedule of 19 updates in six months ensures constant feature iteration and bug fixes.
  • Deep integration of social sharing features allows users to build community around their completed pixel art.

Head to head

The target app must lean into its AI-conversion unique selling point to differentiate from the content-heavy, template-based dominance of Wildlife Studios.

Contenders(2)

Directly competes on the AI-generation front, making it the most dangerous threat to the target app's specific value proposition.

Differentiators

  • Leverages sophisticated AI image generation to provide a wider variety of coloring book styles than standard pixel art.
  • Maintains a very high update velocity, shipping 25 releases in the last six months to iterate on AI models.

A massive incumbent that defines the standard for pixel-art coloring interfaces and user expectations.

Differentiators

  • Advanced precision tools for pixel placement offer a more professional-grade experience for dedicated pixel artists.
  • Highly polished UI/UX design sets the industry benchmark for intuitive navigation and smooth coloring interactions.

Same space(2)

Art Puzzle - Jigsaw Games icon

Easybrain Ltd

4.8(1.8M)

Adjacent puzzle-based art experience that competes for the same 'relaxing creative' time slot in the user's day.

Differentiators

  • Combines traditional jigsaw mechanics with coloring elements to create a unique hybrid gameplay loop.
  • Focuses on narrative-driven art completion which provides a stronger sense of progression than standard coloring.
Paint by Number: Coloring Game icon

Wildlife Studios

4.8(96.4K)

A secondary title from the market leader that captures adjacent user segments through slightly different thematic art styles.

Differentiators

  • Provides a distinct visual aesthetic that appeals to a more mature audience than the primary app.
  • Shares the same robust backend infrastructure and monetization engine as the primary Wildlife Studios title.

New entrants(1)

Pixel Art Maker icon

Nekomimimi

4.8(9.5K)

Shows consistent recent activity and focuses on the 'creation' aspect of pixel art, which aligns with the target app's mission.

Differentiators

  • Prioritizes user-generated content creation tools over pre-made templates, empowering users to become the artists.
  • Lightweight, utility-focused design appeals to power users who want to export their art for external use.

Compare Color Number: Color by Number against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Color Number: Color by Number

Strengths to defend, gaps to attack

Core Strengths

  • AI-driven custom photo conversion creates a personalized creative experience
  • Printable export functionality enables physical craft use-cases
  • Ad-free mode provides a clean interface for younger users

Critical Frictions

  • Subscription-only model creates a high barrier to entry
  • Lack of a daily-updated template library limits long-term retention
  • No cloud-save functionality reported in user feedback

Growth Levers

  • Education partnerships offer untapped B2B distribution
  • Wearable integration for digital art display remains unexplored

Market Threats

  • Wildlife Studios' high-frequency update cadence outpaces feature iteration
  • MWM's aggressive AI model updates threaten the conversion differentiator
  • EU data-minimization tightening impacts kids-category apps

What are the next best moves?

highInvest

Ship cloud-save functionality because it is the top-requested missing feature → unlock data-loss frustration

User feedback highlights data loss as a primary churn risk.

Trade-off: Push the wearable companion app sprint to Q3.

highPivot

Pivot to a hybrid monetization model because the current subscription-only gate limits top-of-funnel conversion → increase install velocity

Comparison with incumbents shows free-to-play content is the standard for category entry.

Trade-off: Pause the annual-tier price test.

A counter-intuitive read

The app's subscription-only model is not a failure of monetization but a deliberate choice to filter for high-intent hobbyists who value custom creation over the endless, low-value template churn of competitors.

Feature Gaps vs Competitors

  • Daily-updated content library (available in Color by Number but missing here)
  • Real-time social sharing features (available in Color by Number but missing here)
  • Professional-grade precision tools (available in Pixel Art but missing here)

Key Takeaways

  • Pivot the monetization strategy to include a free, ad-supported tier to lower the entry barrier.
  • Prioritize a daily content feed to compete with template-heavy incumbents.
  • Invest in cloud-save functionality to prevent user churn due to data loss.

Color Number holds a unique niche in AI-driven photo conversion, but its subscription-only model prevents it from scaling against template-heavy incumbents, so the team must introduce a free-to-play tier to capture casual users.

Where Is It Heading?

Mixed Signals

The coloring market is consolidating around high-frequency content updates, leaving apps without daily-updated libraries exposed to rapid user attrition. Color Number must leverage its AI-conversion tool to build a community-driven content loop, or it will remain a secondary utility rather than a daily-habit app.

The lack of a free-to-play content library forces high churn rates among casual users who expect immediate access to coloring templates.

AI-driven photo conversion provides a defensible differentiator that attracts users seeking personalized creative experiences rather than generic template coloring.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Number: Color by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app transitioned to a subscription-only model and updated its competitive strategy to address gaps in content volume and retention compared to market incumbents.

shifted

Subscription-only monetization

shifted

Competitive stance update

added

New SWOT entries

Cite this report

Marlvel.ai. “Color Number: Color by Number Intelligence Report.” Updated May 18, 2026. https://marlvel.ai/apps/color-number-color-by-number

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