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Colorfy: Coloring Book Games vs its rivals

Side-by-side comparison against Colorfy: Coloring Book Games's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Colorfy: Coloring Book Games
This App
Color Pop AI - Coloring Book
Nemesis
Zen Color - Color By Number
Contender
Pixel Art － Color by Number
Contender
Recolor: Adult Coloring Book
Peer
Coloring Book for Me
Peer
Adult Coloring Book - Pigment
Peer
Baby Coloring Book: Kids Games
New Kid
Core Identity
DeveloperWildlife StudiosMWMOakever GamesEasybrain LtdSumoing LtdMosaic S.r.l.Pixite Inc.Bimi Boo Kids Learning Games for Toddlers FZ LLC
CategoryEntertainmentEntertainmentGamesGamesEntertainmentEntertainmentLifestyleEducation
PlatformAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOSiOSiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.7 / 54.5 / 54.6 / 54.6 / 54.3 / 5
Ratings Count326,011706,174378,854739,052106,466104,378207,826459,069
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 6, 2015Aug 3, 2020Mar 26, 2021Oct 16, 2017Aug 24, 2015Jul 28, 2016Dec 17, 2015Jul 21, 2016
Last UpdatedApr 22, 2026May 6, 2026May 12, 2026Feb 27, 2026Dec 22, 2025Mar 30, 2026Apr 6, 2026May 15, 2026
Sentiment & Reviews
Sentimentmixednegativepositivemixed---mixed
Score45/10035/10075/10045/100---65/100
Praises
  • Creative freedom through manual coloring tools provides a relaxing and satisfying user experience
  • Satisfying coloring mechanics provide a calming experience for users seeking stress relief
  • Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
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  • Creative coloring activities provide calming and engaging experiences for young children
  • Ad-free environment allows for uninterrupted play sessions for younger users
Complaints
  • Aggressive paywalls restrict access to the majority of coloring pages and essential tools
  • Aggressive ad frequency interrupts the coloring flow every few minutes for free users
  • Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
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  • Aggressive paywalling restricts access to the majority of coloring content
  • Inability to restore purchases across multiple devices creates friction for families
Requests
  • Expansion of the free coloring library to include more diverse and interesting subjects
  • Offline mode requested to allow coloring without constant ad interruptions
  • Search functionality for specific themes or categories to improve navigation through the image library
  • One-time payment option to remove ads instead of recurring monthly subscription fees
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  • Cross-device purchase restoration would allow families to share content effectively
Strategic Intel
Strengths
  • Editors' Choice heritage sustains organic install velocity
  • AR virtual gallery provides a physical-world integration moat
  • AI-powered custom page generation enables unique user-created content
  • 800+ drawing library provides immediate variety for new users
  • Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
  • Offline-play capability maintains DAU in low-connectivity segments
  • High-quality art library drives recurring user engagement
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
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  • Ad-free environment builds parent-trust moat
  • Magic painting mechanism reduces churn for the 2-6 age demographic
Weaknesses
  • 0.95★ Android-iOS rating gap indicates platform-specific instability
  • Weekly subscription price exceeds casual-user willingness-to-pay
  • Ad frequency every 60-90 seconds drives high churn
  • Subscription model perceived as restrictive for basic tool access
  • Subscription restoration failures block premium access post-update
  • Aggressive ad frequency disrupts the meditative user experience
  • Lack of cross-device progress sync forces churn on secondary hardware
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
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  • Lack of cross-device purchase restoration creates family-segment friction
  • Majority of content locked behind paywall
  • 0.7 rating gap between iOS and Android platforms
Pricingsubscriptionsubscriptionfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumSteadyActiveSteadyMaintenanceSteadyIntenseIntenseMaintenance
Update Cadence4 versions, 2 majors/6mo, ~17d avg5 versions, 1 majors/6mo, ~7d avg5 versions, 4 majors/6mo, ~12d avg2 versions, ~7d avg5 versions5 versions5 versions5 versions, ~42d avg

Compare Colorfy: Coloring Book Games head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Colorfy: Coloring Book Games, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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