MARLVEL

Wallpapers & Themes for Me vs its rivals

Side-by-side comparison against Wallpapers & Themes for Me's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Wallpapers & Themes for Me
This App
Skywall - Ultra HD+ Wallpapers
Nemesis
Pink Wallpapers + Backgrounds
Contender
Christmas Backgrounds and Holiday Wallpapers - Festive Motifs
Contender
Black Kitchen
Contender
WinSpirit
Contender
STRATIS 2.0
Peer
SmartThings
Peer
Google Home
Peer
Trane® Home
Peer
Core Identity
DeveloperMosaic S.r.l.Roxwin Vietnam Technologies Company LimitedJoachim BrunsJoachim BrunsSmartongroupDEVDIRARStratIS EMS, LLCSamsung Electronics Co., Ltd.GoogleTRANE U.S. INC
CategoryEntertainmentPhoto & VideoLifestyleBookHouse & HomeCasinoLifestyleLifestyleLifestyleLifestyle
PlatformAndroid, iOSiOSiOSiOSAndroidAndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS
Store Metrics
Rating4.7 / 54.7 / 55.0 / 55.0 / 50.0 / 50.0 / 54.1 / 54.6 / 54.6 / 54.8 / 5
Ratings Count74,91721722007,843749,4651,289,964146,786
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 27, 2013Jul 7, 2017Jun 15, 2016Nov 24, 2015Jul 3, 2020Jun 21, 2018Jan 22, 2020Jun 20, 2017Aug 27, 2013Jul 6, 2011
Last UpdatedJan 28, 2025Oct 6, 2025May 14, 2019Dec 2, 2015Oct 17, 2025Apr 28, 2026May 8, 2026Apr 30, 2026Apr 27, 2026Apr 16, 2026
Sentiment & Reviews
Sentimentmixedpositive-----negativemixed-
Score45/10070/100-----35/10065/100-
Praises
  • High quality wallpaper designs provide visual variety for users seeking aesthetic screen customization
  • Extensive library of high quality images provides consistent visual variety for daily background changes
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  • Convenient remote control functionality provides a useful alternative when physical controllers are misplaced or broken
  • Centralized device management
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Complaints
  • Aggressive paywall tactics prevent free users from accessing content without a subscription
  • Over saturation of color in natural photography scenes reduces the perceived quality of the images
  • Difficulty locating previously viewed content hinders the ability to revisit favorite images from past weeks
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  • Persistent connection failures and device pairing errors prevent reliable control of home appliances and televisions
  • High latency in device execution
  • Android dashboard instability
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Requests
  • Community creation tools would allow users to design and share their own wallpapers
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  • Simplified device control interface that avoids complex home diagrams and mandatory recipe suggestions
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Strategic Intel
Strengths
  • 12-category catalog provides deep visual variety
  • Apple Watch integration anchors app in wearable ecosystem
  • Preview feature reduces selection friction
  • Exclusive, in-house content library functions as a brand moat
  • Cloud storage utility drives retention by anchoring personal media
  • Daily content refresh cycle compounds session frequency
  • Niche focus on pink provides frictionless, intent-specific discovery.
  • High-quality festive imagery satisfies immediate seasonal aesthetic demand
  • Lightweight, simple navigation ensures zero friction for first-time users
  • Niche-focused aesthetic curation provides immediate visual gratification for specific design-seekers
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  • Property-wide network connectivity ensures device reliability
  • B2B2C distribution model secures captive resident user base
  • SOC 2 Type 2 security certification builds institutional trust
  • System-level integration with Samsung hardware creates high switching costs
  • 100s of third-party brand integrations expand the addressable IoT market
  • Editors' Choice badge across five markets sustains organic install velocity
  • System-level integration with Google Assistant and Matter-compatible devices creates high switching costs
  • Gemini for Home provides a differentiated, AI-assisted management layer
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Weaknesses
  • Aggressive paywall blocks free-tier content access
  • Navigation bugs force re-browsing after previews
  • Ad frequency disrupts the browsing experience
  • Lack of history tracking for previously viewed content
  • Aggressive color processing on nature photography
  • No IAP or subscription gates to monetize power users
  • No updates since 2019.
  • Static-only content lacks interactive widget support.
  • Zero feature updates since 2015 creates a perception of abandonment
  • Lack of evergreen content forces user churn post-holiday
  • Zero user-engagement features like saving or sharing
  • Static content model lacks retention loops
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  • 0.9★ rating gap between iOS and Android
  • Reliance on property-specific hardware limits device expansion
  • High friction for resident onboarding
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Persistent pairing errors drive high churn
  • Interface bloat obscures core remote functionality
  • High latency in device execution triggers
  • Android dashboard instability and frequent crashes
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Pricingfreemiumfreefreefreefreefreefreefreefreemiumfree
MomentumMaintenanceMaintenanceZombieZombieZombie-MaintenanceMaintenanceActive-
Update Cadence5 versions, 1 majors/6mo, ~128d avg5 versions1 versions1 versions1 versions-2 versions, ~1d avg5 versions, 2 majors/6mo, ~44d avg5 versions, ~10d avg-

Compare Wallpapers & Themes for Me head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Wallpapers & Themes for Me, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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