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Tasty: Recipes, Cooking Videos vs its rivals

Side-by-side comparison against Tasty: Recipes, Cooking Videos's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Tasty: Recipes, Cooking Videos
This App
McDonald’s
Nemesis
Instant Pot/Air Fryer Recipes
Contender
Andy's Frozen Custard
Contender
お好み焼本舗公式アプリ
Contender
Weber® Grills
Contender
Too Good To Go: End Food Waste
Peer
Gopuff - Grocery Delivery
Peer
Dairy Queen® Food & Treats
Peer
Seamless: Local Food Delivery
Peer
Core Identity
DeveloperBuzzFeedMcDonald's Global Markets LLCDigital Apps LimitedAndy's Frozen CustardMONOGATARI CORPORATION, THEWeber-Stephen Products Co.Too Good To GoGopuffInternational Dairy Queen, Inc.Seamless North America, LLC
CategoryFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & Drink
PlatformiOS, AndroidiOS, AndroidAndroidiOS, AndroidAndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.9 / 53.2 / 54.4 / 54.8 / 54.3 / 54.8 / 54.9 / 54.8 / 54.7 / 54.8 / 5
Ratings Count432,3275,9607275,5307719,439532,552251,337253,004497,051
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 27, 2017Feb 23, 2018Jul 28, 2022Jun 22, 2014Feb 24, 2020Jul 18, 2012Dec 8, 2015Oct 17, 2013May 29, 2018Jul 18, 2010
Last UpdatedMay 7, 2026May 1, 2026May 12, 2026Mar 10, 2026May 11, 2026Nov 20, 2025Jul 1, 2026Jun 29, 2026Jun 30, 2026Jul 1, 2026
Sentiment & Reviews
Sentimentpositivemixed-mixed-positiveexcellentpositivepositivepositive
Score75/10050/100-45/100-85/10090/10085/10080/10085/100
Praises
  • Step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks
  • Convenience of mobile ordering and accessibility of frequent, tailored discounts
-
  • High quality frozen custard products keep families returning for consistent dessert experiences
  • Personable and patient staff interactions create a welcoming environment for young children
-
  • Convenience of hardware-specific manuals and warranty info
  • Value for money
  • Delivery Speed
  • Convenience of mobile ordering and rewards
  • Reliable local restaurant selection
Complaints
  • Login and account synchronization failures prevent users from accessing their saved recipe collections
  • Frequent reports of app instability, login failures, and difficulty redeeming rewards
-
  • New loyalty program mechanics create friction and confusion during the point redemption process
  • Technical instability and login failures prevent users from accessing account features consistently
-
  • Static recipe library compared to modern alternatives
  • Pickup window rigidity
  • Inventory Accuracy
  • Technical friction during the ordering process
  • Service fees and delivery costs
Requests
  • Nutritional information transparency including protein and fiber content for all recipe entries
--
  • Mobile ordering functionality requested to improve convenience and reduce drive-thru wait times
----
  • Better reward redemption at franchise locations
-
Strategic Intel
Strengths
  • High-production video format lowers entry barrier for novices
  • Shoppable grocery integration creates direct affiliate revenue
  • Personalized cookbook feature increases user switching costs
  • Global physical footprint creates high-frequency baseline traffic
  • Loyalty program enables direct personalized discount distribution
-
  • Birthday reward loop drives predictable store traffic
  • Referral mechanism lowers customer acquisition cost
  • Seasonal menu updates maintain recurring interest
-
  • Integrated warranty management creates a hardware-lifecycle lock-in [Market Segment]
  • Brand-verified content builds long-term user trust [Brand Equity]
  • High-frequency engagement loop driven by daily surplus inventory
  • Strong brand identity centered on sustainability
  • Low-cost acquisition via B2B retail partnerships
  • Proprietary micro-fulfillment centers enable 15-minute delivery windows
  • FAM membership drives high-frequency purchasing via waived delivery fees
  • Proprietary loyalty program incentivizes repeat visits
  • Exclusive menu drops drive app-only engagement
  • Deep local restaurant partnerships in New York
  • Grubhub+ subscription retention loop
  • B2B corporate ordering platform
Weaknesses
  • Account authentication failures force repeated re-logins
  • Removal of community comments limits recipe-specific feedback
  • Inappropriate ad content persists despite reporting
  • 2.8-star Android rating indicates persistent technical instability
  • Lack of social-sharing features limits organic viral growth
-
  • Point redemption friction post-update
  • Persistent login and sync failures
  • Lack of mobile-ordering functionality
-
  • Static recipe library lacks AI-driven personalization [Feature Gap]
  • Low-frequency usage pattern limits daily habit formation [Retention Metric]
  • Rigid pickup windows limit user flexibility
  • Lack of real-time delivery tracking
  • Reliance on retailer inventory accuracy
  • Inventory management issues lead to substitution complaints
  • Lack of corporate ordering features limits B2B penetration
  • 0.6★ Android-iOS rating gap indicates platform-specific technical debt
  • Lack of integrated delivery logistics limits convenience
  • Subscription price point above category median
  • Lack of integrated AI shopping assistant
  • No native wearable support
Pricingfreefreefreefreefreefreefreefreemiumfreefreemium
MomentumMaintenanceMaintenance-Active-MaintenanceMaintenanceIntenseIntenseIntense
Update Cadence5 versions, ~72d avg2 versions, ~4d avg-5 versions-1 versions5 versions, ~6d avg5 versions, 4 majors/6mo, ~2d avg5 versions, ~7d avg5 versions, ~4d avg

Compare Tasty: Recipes, Cooking Videos head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tasty: Recipes, Cooking Videos, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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