MARLVEL

Widgetsmith vs its rivals

Side-by-side comparison against Widgetsmith's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Widgetsmith
This App
Color Widgets
Nemesis
ScreenKit - App Icons & Widget
Contender
Widgy Widgets: Home/Lock/Watch
Contender
Themify - Widget & Icon Themes
Contender
Launcher with Multiple Widgets
Peer
StepsApp Pedometer
Peer
Motivation - Daily quotes
Peer
aesthetic kit: widgets, themes
New Kid
Core Identity
DeveloperCross Forward Consulting, LLCDigital Charms, Inc.Twinstar CreativesWoodsignAIBYCromulent LabsStepsApp GmbHMonkey TapsCELESTIAN GOLDEN APPS
CategoryProductivityUtilitiesGraphics & DesignGraphics & DesignGraphics & DesignProductivityHealth & FitnessHealth & FitnessGraphics & Design
PlatformiOSAndroid, iOSiOSiOSiOS, AndroidiOSiOSAndroid, iOSiOS
Store Metrics
Rating4.6 / 54.6 / 53.9 / 54.7 / 54.6 / 54.5 / 54.8 / 54.8 / 54.6 / 5
Ratings Count745,390511,18355,06125,964331,0243,320274,5031,049,891126,379
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 16, 2020Sep 17, 2020Oct 1, 2020Oct 10, 2020Oct 2, 2020Sep 17, 2014Oct 10, 2015May 13, 2014Sep 26, 2020
Last UpdatedApr 20, 2026Apr 18, 2026Feb 18, 2026Nov 5, 2025Nov 6, 2025Mar 30, 2026Apr 30, 2026May 13, 2026Mar 3, 2026
Sentiment & Reviews
Sentimentpositivepositive--negative-positivemixed-
Score82/10075/100--35/100-75/10055/100-
Praises
  • High degree of visual customization allows users to create aesthetic home screen layouts easily
  • Extensive library of aesthetic themes and widgets allows for deep home screen personalization
--
  • Visual Appeal
-
  • Simple and intuitive interface design encourages daily habit formation for health and fitness tracking
  • Daily motivational quotes provide meaningful emotional support during difficult personal life transitions
  • Personalization options allow users to tailor the visual experience to their specific preferences
-
Complaints
  • Paywall restrictions on specific widget types frustrate users seeking advanced customization options
  • Aggressive monetization strategy restricts access to high-quality content behind a paywall
--
  • Deceptive Pricing/Subscription Model
  • Technical Glitches
-
  • Inconsistent step synchronization between the phone app and wearable devices causes data discrepancies
  • Aggressive subscription paywalls restrict access to basic features previously available to free users
  • Technical instability and data loss occur following the latest update on mobile devices
  • Inconsistent customer support response times leave billing and subscription issues unresolved for weeks
-
Requests
  • Expansion of free widget options including weather and interactive elements to improve user satisfaction
  • Simplified one-click installation process for custom app icons and themes
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  • Manual entry options for non-step activities like treadmill walking or cycling workouts
  • Free version with advertisements should be available to reduce the barrier to entry
  • Content filtering controls are needed to exclude profanity from daily motivational notifications
-
Strategic Intel
Strengths
  • Deep customization engine increases user switching costs
  • Automated time-based widget switching drives daily habit formation
  • Apple Health integration provides high-value, low-effort utility
  • Artist community reduces internal design costs
  • X-Panel utility increases daily active usage
--
  • Unique 'Digital Pet' engagement layer
  • Deep Apple Health integration for functional utility
  • High App Store ranking (#4 Free in category)
-
  • Minimalist UI design sustains high daily active usage
  • Cross-device wearable sync reduces switching costs
  • Home screen widget visibility sustains daily active habit
  • 21-category filtering allows granular user-intent alignment
-
Weaknesses
  • Premium tier weather/tide gating frustrates casual users
  • Occasional performance glitches on older hardware
  • Lacks one-tap theme templates for non-technical users
  • Premium tier at $2.92/month above category median
  • Manual icon installation creates setup friction
--
  • Negative user sentiment regarding pricing transparency
  • High ad frequency in free tier causing churn
  • Technical instability reported after recent updates
-
  • Inconsistent sync logic between phone and wearables
  • Aggressive ad density in the free tier
  • Subscription-only gate for core features drives negative sentiment
  • Technical regressions cause data loss post-update
-
Pricingfreemiumfreemiumfreemiumfreemiumsubscriptionfreemiumfreemiumfreemiumfreemium
MomentumSteadyActiveActiveSteady-IntenseMaintenanceActiveActive
Update Cadence5 versions, 4 majors/6mo, ~20d avg4 versions, ~22d avg5 versions5 versions-5 versions3 versions, ~22d avg5 versions, 5 majors/6mo, ~12d avg5 versions

Compare Widgetsmith head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Widgetsmith, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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