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Bobby Approved - Food Scanner vs its rivals

Side-by-side comparison against Bobby Approved - Food Scanner's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Bobby Approved - Food Scanner
This App
Yuka - Food & Cosmetic Scanner
Nemesis
Calorie Counter App: Fooducate
Contender
Open Food Facts - Product Scan
Contender
Fig: Food Scanner & Guide
Contender
Nutrisense: Glucose Tracker
Peer
Eat This Much - Meal Planner
Peer
Lose It! – Calorie Counter
Peer
MyFitnessPal: Calorie Counter
Peer
Greenchoice
New Kid
Core Identity
DeveloperBA Global Holdings, LLCYucaMaple MediaOpen Food FactsFood is Good, Inc.Nutrisense IncEat This Much Inc.FitNowMyFitnessPal, Inc.Greenchoice
CategoryFood & DrinkHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessUtilities
PlatformiOS, AndroidAndroid, iOSAndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating4.9 / 54.8 / 53.9 / 54.4 / 54.7 / 54.3 / 54.7 / 54.8 / 54.7 / 54.4 / 5
Ratings Count141,38491,75318,19412413,3324,22821,891750,8592,316,37039
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJun 22, 2021Jan 9, 2017Jun 2, 2011Jan 3, 2013Nov 22, 2021Apr 29, 2020Jun 15, 2015Nov 21, 2008Dec 8, 2009Mar 12, 2015
Last UpdatedApr 10, 2026Mar 30, 2026Mar 5, 2026Jan 7, 2026Apr 13, 2026Apr 22, 2026Apr 21, 2026Apr 29, 2026Apr 14, 2026Apr 17, 2026
Sentiment & Reviews
Sentiment-positive-----mixedmixed-
Score-75/100-----35/10045/100-
Praises-
  • Barcode scanning functionality provides immediate health insights for grocery shoppers in real time
  • Ingredient breakdown and health scoring help users identify hidden toxins in common household products
  • Alternative product recommendations assist users in making healthier purchasing decisions during their shopping trips
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  • Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
  • Weight Loss Effectiveness
  • Extensive Food Database
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Complaints-
  • Mandatory account creation requirements frustrate users who prefer immediate access without personal data sharing
  • Inconsistent scoring logic between similar products leads to user distrust in the rating system
  • Limited product database coverage for specific regions or niche items causes search frustration
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  • Aggressive paywalling of previously free features creates significant friction for long-time loyal users
  • Aggressive Monetization
  • Syncing and Data Integration Issues
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Requests-
  • Dark mode interface requested to improve usability for users with light sensitivity issues
  • Customizable filtering options for nutritional stats to align with individual dietary goals
  • Expanded database coverage for non-food categories like pet products
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  • Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
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Strategic Intel
Strengths
  • FlavCity brand alignment drives organic acquisition
  • Red-highlighted ingredient visualization provides immediate utility
  • Proprietary scoring methodology simplifies complex data for mass-market adoption
  • Barcode scanner habit loop drives high daily session frequency
  • Independent brand positioning builds trust against corporate-backed competitors
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  • Massive open-source database (4M+ products)
  • Science-based scoring (Nutri-Score, NOVA, Eco-Score)
  • Non-profit, high-trust status
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  • Massive 56M-item food database creates high user switching costs
  • Editors' Choice badge across five markets sustains organic install velocity
  • Massive food database (20.5M+ entries)
  • Deep integration with 40+ third-party apps and devices
  • Dominant market position (#1 Grossing in category)
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Weaknesses
  • Zero revenue diversification beyond ad-inventory
  • No personalized dietary filtering for allergies
  • Mandatory account creation creates a conversion barrier for privacy-conscious users
  • Scoring inconsistencies between similar products trigger user distrust
  • Limited database coverage in non-European markets restricts global growth
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  • Reliance on volunteer data entry
  • Limited marketing budget
  • Utility-focused UI/UX compared to commercial rivals
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  • Premium tier gating of legacy features drives negative sentiment
  • 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
  • Paywalled barcode scanner causing significant user backlash
  • Unreliable syncing with wearables (Garmin, steps)
  • Technical instability (frequent logouts, UI bugs)
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Pricingfreefreemiumfreemiumfreefreemiumsubscriptionfreemiumfreemiumfreemiumfree
MomentumIntenseMaintenance--IntenseIntenseIntenseActiveMaintenanceIntense
Update Cadence5 versions5 versions, ~17d avg--5 versions5 versions5 versions5 versions, 1 majors/6mo, ~5d avg4 versions, ~12d avg5 versions

Compare Bobby Approved - Food Scanner head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Bobby Approved - Food Scanner, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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