Gboard – the Google Keyboard vs its rivals

Side-by-side comparison against Gboard – the Google Keyboard's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	Gboard – the Google Keyboard This App	Microsoft SwiftKey AI Keyboard Nemesis	Fleksy- GIF, Web & AI Keyboard Contender	Facemoji AI Emoji Keyboard Contender	Grammarly: AI Writing Support Contender	Fonts Peer	Bitmoji Peer	Typewise Custom Keyboard New Kid
Core Identity
Developer	Google LLC	SwiftKey	Thingthing Ltd	EKATOX LIMITED	Grammarly, Inc.	Fonts Collective	Bitstrips	Typewise AG
Category	Utilities	Utilities	-	-	-	-	Utilities	Utilities
Platform	iOS	iOS, Android	-	-	-	-	iOS, Android	iOS, Android
Store Metrics
Rating	4.0 / 5	4.6 / 5	-	-	-	-	4.0 / 5	3.8 / 5
Ratings Count	57,547	119,779	-	-	-	-	107,719	823
Price	Free	Free	-	-	-	-	Free	Free
Release Date	May 12, 2016	Sep 17, 2014	-	-	-	-	Oct 29, 2014	Dec 11, 2019
Last Updated	May 2, 2022	May 11, 2026	-	-	-	-	Jan 12, 2026	Apr 19, 2025
Sentiment & Reviews
Sentiment	mixed	negative	-	-	-	-	mixed	-
Score	45/100	35/100	-	-	-	-	52/100	-
Praises	Extensive keyboard customization options allow users to create personalized visual themes using their own photos	Highly customizable keyboard layout and color options provide a personalized typing experience for long-term users Efficient text prediction and multi-language dictionary support significantly increase typing speed for daily communication tasks	-	-	-	-	Personalized Expression Sticker Variety	-
Complaints	Lack of recent updates causes compatibility issues and feature stagnation on the latest mobile operating systems	Forced Microsoft account login prompts and OneDrive backup banners disrupt the typing interface and user workflow Frequent keyboard crashes and unexpected reverts to the default system keyboard degrade daily usability Degraded word prediction accuracy and dictionary management issues frustrate users who rely on historical typing patterns	-	-	-	-	3D Avatar Update Snapchat Integration Broken Keyboard Integration	-
Requests	Expanded language support for regional dialects and specific international languages is requested by global users	Ability to remove individual frequently used emojis from the suggestion list to clean up the interface Addition of specific language support for Vietnamese to accommodate a wider range of global users	-	-	-	-	-	-
Strategic Intel
Strengths	Google Search integration drives query volume 50+ language support captures global market share	Prediction engine accuracy across 700+ languages Deep Windows-mobile cross-platform clipboard synchronization Adaptive learning of individual typing patterns	-	-	-	-	Massive library of situational 2D stickers covering diverse conversational idioms. Unique 'Friendmoji' social hook that drives network effects within friend groups. Deep AR integration with Snapchat's 3D World Lenses.	-
Weaknesses	Three-year update gap Inaccurate autocorrect logic Feature disparity vs native keyboards	High-frequency account-login prompts in the latest version Persistent keyboard stability issues on Android Aggressive OneDrive marketing banners	-	-	-	-	Significant user backlash against the 'creepy' 3D avatar aesthetic update. Technical debt leading to broken Gboard and keyboard integrations. High friction for non-Snapchat users due to forced account linking.	-
Pricing	free	free	-	-	-	-	free	freemium
Momentum	Zombie	Maintenance	-	-	-	-	Maintenance	Intense
Update Cadence	5 versions, 1 majors/6mo, ~146d avg	4 versions, ~25d avg	-	-	-	-	2 versions, ~11d avg	5 versions

Compare Gboard – the Google Keyboard head-to-head