| Core Identity |
| Developer | Kohl’s | Target | Gap Inc. | Nordstrom, Inc. | Macys Inc | Best Buy Co., Inc. | Ulta Salon, Cosmetics & Fragrance, Inc | Sam’s Club | Walmart | Wikibuy, LLC |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping |
| Platform | iOS | Android, iOS | iOS | iOS, Android | iOS | iOS | iOS, Android | iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 907,408 | 6,700,077 | 1,375,038 | 1,416,991 | 2,264,196 | 1,672,905 | 2,251,353 | 5,048,271 | 17,121,842 | 1,550,177 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 28, 2011 | Nov 25, 2008 | Dec 11, 2009 | Nov 15, 2011 | Dec 14, 2009 | May 16, 2009 | Nov 11, 2012 | Aug 25, 2010 | Nov 2, 2009 | Sep 4, 2016 |
| Last Updated | May 5, 2026 | May 12, 2026 | Apr 23, 2026 | Apr 20, 2026 | Apr 16, 2026 | Jun 25, 2026 | Apr 15, 2026 | May 14, 2026 | May 7, 2026 | Apr 17, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | mixed | positive | positive | positive | positive | mixed | mixed | mixed | mixed |
| Score | 35/100 | 55/100 | 75/100 | 82/100 | 62/100 | 85/100 | 48/100 | 65/100 | 55/100 | 58/100 |
| Praises | - Consistent value through frequent discounts and rewards programs keeps loyal shoppers returning to the platform
| - Convenient curbside pickup and delivery services save time for busy families and multitaskers
| - Broad product selection and consistent sizing options drive high customer satisfaction across diverse family needs
| - Exceptional customer service interactions build long-term trust and brand loyalty for shoppers
| - User-Friendly Navigation
- Competitive Pricing and Deals
| - Curbside pickup convenience
| - Product Variety and Deals
- Virtual Try-On Features
| - Scan and Go feature allows shoppers to bypass checkout lines and save significant time
| - Convenient home delivery services provide essential support for users with limited mobility or time
| - Significant Savings
- Ease of Use
|
| Complaints | - Frequent application crashes and freezing during filter usage disrupt the shopping experience for mobile users
| - Inaccurate online inventory and stock status lead to order cancellations and customer frustration
| - Technical instability including application crashes and loading failures prevents users from completing purchase transactions
| - Technical regressions post-update prevent product selection and cart functionality for mobile users
| - App Stability and Crashes
- Order Fulfillment and Cancellations
| - Marketplace navigation friction
| - Technical Instability and Crashes
- Login and Authentication Failures
- Payment and Checkout Errors
| - Shipping threshold increases and delivery fees frustrate members who already pay for premium status
| - Frequent application crashes following the latest update prevent users from accessing their accounts or orders
| - Unfulfilled Sign-up Bonuses
- Poor Customer Support
|
| Requests | - Improved product visualization tools like image zooming to better evaluate items before purchasing online
| - Enhanced filtering options to exclude online-only items from in-store pickup search results
| - Integrated account management features for store credit cards to avoid external banking application reliance
| - Expanded inventory of trendier and edgier fashion styles to supplement classic offerings
| - | - Improved search filtering
| - | - Improved search and filtering capabilities to distinguish between shipping, delivery, and pickup options
| - Improved in-store navigation and category-based item organization would simplify the shopping experience
| - |
| Strategic Intel |
| Strengths | - Integrated loyalty-to-payment loop via Kohl's Pay
- Physical-to-digital inventory bridge via in-store price scanner
| - Proprietary Drive Up service creates a physical-digital fulfillment barrier
- Circle loyalty program integrates payment and savings into a single barcode
- AR-based virtual try-on reduces return rates in high-margin beauty
| - Integrated loyalty dashboard gamifies repeat purchase frequency
- Proprietary credit card integration increases switching costs
- Broad family-focused catalog sustains high organic install velocity
| - High-touch service model builds long-term customer trust
- O2O integration via curbside pickup bridges physical retail
- Loyalty program gamification drives repeat purchase frequency
| - Massive user base (2.2M+ ratings)
- Exclusive high-end brand partnerships (Nike, lululemon)
- Integrated Macy's Pay for seamless rewards application
| - Price Match Guarantee prevents showrooming-driven churn
- AR visualization reduces high-value item return rates
- Omnichannel curbside pickup creates physical-digital bridge
| - High-utility AR diagnostic tools (GLAMlab, Skin Analysis)
- Flexible cash-off rewards system
- Massive user base with 2.4M+ ratings
| - Scan & Go mobile checkout reduces in-store labor costs
- Pharmacy integration anchors the app as a recurring health utility
- Member-only pricing creates a high-value barrier to entry
| - Physical store footprint enables same-day pickup and delivery
- Walmart+ membership creates a recurring revenue lock-in
- Pharmacy integration drives high-frequency session utility
| - Massive scale with 1.6M+ ratings
- Automated browser-level integration (Safari)
- Capital One brand trust and stability
|
| Weaknesses | - High crash frequency during filter usage
- Inaccurate inventory reporting
- Low recent user engagement
| - Inaccurate inventory data leads to frequent order cancellations
- Complex payment flows block transactions
- Search results lack relevance for specific item discovery
| - Persistent app crashes during checkout
- Lack of in-app credit card management
- Inconsistent pricing display during Apple Pay transactions
| - Technical regressions in the latest update break cart functionality
- Removal of product composition data increases return risk
- Inconsistent in-store service quality across regions
| - Critical 'filter crash' bug in search
- High frequency of order cancellations/verification issues
- Maintenance-only update cycle (v2604.2.0)
| - Membership-gated deals create friction for casual users
- Marketplace expansion introduces third-party quality risks
- Legacy checkout flows occasionally lag
| - Critical authentication failures (Login loops)
- Payment processing instability
- Frequent app crashes during search
| - Payment processing instability at fuel pumps
- Search and inventory filtering logic is unintuitive
- High shipping thresholds frustrate premium-tier members
| - Severe post-update stability regressions blocking core access
- Inconsistent order fulfillment creating high-friction customer support
- Opaque dynamic pricing causing user distrust during checkout
| - Reward redemption limited to gift cards (no cash)
- High friction in sign-up bonus fulfillment
- Frustrating AI-only customer support experience
|
| Pricing | free | freemium | free | free | free | freemium | free | subscription | freemium | free |
| Momentum | Intense | Active | Active | Active | Maintenance | Maintenance | Steady | Active | Active | Maintenance |
| Update Cadence | 5 versions, ~9d avg | 5 versions, ~9d avg | 5 versions, ~10d avg | 5 versions, ~4d avg | 5 versions, ~11d avg | 3 versions, ~21d avg | 5 versions, 3 majors/6mo, ~40d avg | 5 versions, ~12d avg | 5 versions, ~7d avg | 4 versions, ~16d avg |
