| Core Identity |
| Developer | Aleksandr Ulitin | Simply Ltd | TopHatch, Inc. | Adobe Inc. | Sketchbook, Inc | Sean Brakefield | ibis inc. |
| Category | Education | Education | Graphics & Design | Graphics & Design | Graphics & Design | Graphics & Design | Graphics & Design |
| Platform | iOS | iOS, Android | Android, iOS | iOS, Android | Android, iOS | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.1 / 5 | 4.7 / 5 |
| Ratings Count | 183,966 | 625,585 | 26,054 | 59,346 | 220,200 | 10,076 | 279,596 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Apr 29, 2021 | Nov 15, 2022 | Oct 6, 2012 | Sep 24, 2019 | Oct 9, 2014 | Aug 26, 2016 | Aug 1, 2011 |
| Last Updated | May 4, 2026 | May 6, 2026 | Apr 15, 2026 | Jun 26, 2026 | Jun 1, 2026 | Jan 22, 2026 | Apr 12, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | mixed | - | mixed | positive | mixed | positive |
| Score | 25/100 | 55/100 | - | 65/100 | 75/100 | 45/100 | 85/100 |
| Praises | - Step-by-step drawing tutorials provide a fun and accessible way for beginners to practice artistic skills
- Multiplayer drawing sessions offer an engaging way to interact with random users across the globe
| - Step-by-step drawing tutorials effectively improve artistic skills for beginners and younger users
| - | - Professional-grade brush engine
| - Extensive library of free brushes and tools supports creative expression for digital art beginners
- Ad-free experience provides a clean and focused environment for long-form drawing sessions
| - Extensive brush library and tool variety provide professional-grade creative capabilities for digital artists
| - Beginner-friendly drawing tools and intuitive interface design facilitate rapid skill development for new artists
|
| Complaints | - Aggressive monetization post-update forces users to watch multiple ads just to perform single drawing actions
- Subscription gating for basic tools like the eraser prevents free users from completing simple drawings
| - Aggressive paywall implementation immediately following the first tutorial frustrates new users
| - | - UI clutter and navigation friction
| - Gallery and save management issues cause permanent loss of user artwork after exiting
| - Frequent application crashes during canvas interaction lead to significant loss of unsaved creative progress
| - Lack of cloud-based account synchronization prevents progress recovery after app reinstallation or device changes
|
| Requests | - Direct friend-based matchmaking would allow users to coordinate drawing sessions with people they actually know
| - | - | - Social sharing and community features
| - Animation features requested to expand the utility of the app for motion-based artwork
| - Cloud-based project synchronization across multiple devices would enable seamless transitions between phone and tablet
| - Cloud-based account system to enable cross-device progress synchronization and data recovery
|
| Strategic Intel |
| Strengths | - Real-time stroke accuracy evaluation provides a technical feedback loop for serious learners
- Apple Pencil integration creates a high-fidelity experience for iPad power users
| - Personalized curriculum engine drives long-term skill development
- Weekly content refresh cycle maintains high user engagement
| - | - Superior brush physics engine enables professional-grade output
- Creative Cloud integration creates high switching costs
- System-level Apple Pencil Pro compatibility
| - Ad-free interface sustains long-form creative sessions
- Brush engine mimics physical media for natural feel
- High-fidelity output supports professional use cases
| - Cross-platform parity across Android and iOS expands addressable market [Market Segment]
- One-time payment model functions as a cost-effective barrier against subscription-fatigued artists [Pricing Strategy]
- Customizable interface minimizes canvas clutter for professional workflows [UI/UX]
| - Social-sharing recording feature drives organic acquisition velocity
- 47,000-brush library creates a high-value asset barrier
- Freemium model sustains high install volume across 500M+ downloads
|
| Weaknesses | - Premium tier gating for basic editing tools like the eraser drives negative sentiment
- High ad-to-energy ratio post-update creates significant churn risk
| - Aggressive paywall triggers high new-user churn
- Technical instability causes crashes during final design stages
| - | - 1.2★ Android-iOS rating gap indicates platform parity issues
- High-friction UI for casual users
- Lack of native social-sharing community features
| - Gallery data-loss bugs trigger churn
- No cloud-save functionality
- 0.7-star Android-iOS rating gap
| - Frequent application crashes during canvas interaction [Version Stability]
- Lack of cloud-save functionality hinders multi-device workflows [Feature Gap]
- Limited layer capacity in free tier restricts project complexity [Monetization]
| - Lack of account-based cloud sync causes permanent data loss
- System-level gesture interference disrupts brush strokes on Android
- Aggressive premium-gating of custom brush exports limits power users
|
| Pricing | freemium | freemium | freemium | freemium | freemium | freemium | freemium |
| Momentum | Active | Active | Intense | Active | Maintenance | Maintenance | Active |
| Update Cadence | 5 versions, 2 majors/6mo, ~9d avg | 5 versions, ~9d avg | 5 versions | 5 versions, 1 majors/6mo, ~9d avg | 4 versions, 1 majors/6mo, ~46d avg | 5 versions, 5 majors/6mo, ~31d avg | 5 versions, 1 majors/6mo, ~31d avg |
