No.Pix is a pixel-art coloring game for adults and children, featuring a town-building meta-game on Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Entertainment
Sentiment
4.6
1.2M reviews
Nemesis
Pixel Art － Color by Number
The App DNA
What makes this app unique?
Users hire No.Pix for low-stress creative expression, where the town-building loop provides a sense of long-term accomplishment beyond individual puzzles.
For Casual gamers, including children and adults, seeking stress-relief activities and creative pixel-art tools.
What does it look like?
Key features
Meta-game layer allowing users to decorate a virtual town using completed coloring projects.
Tool to convert user-uploaded photos into pixel art templates for coloring.
How much does it cost?
Ad-supported model utilizing high-volume engagement to monetize over 100 million installs.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app has released only one update in the last 9 days, and with no further history provided, the cadence is classified as maintenance. The latest release contains only generic bug fixes and a minor feedback module update. There is no evidence of new content, seasonal events, or feature expansion. Development appears focused solely on stability and user feedback collection.
Who built it?
ideaFun - Pixel Art Coloring Games Color by Number
6 apps tracked · Entertainment
AR Drawing Paint Sketch Trace
Paint.Book : Color by number
My Diary With Lock: Mood Diary
Pixel Builder - Picture Puzzle
Find Cats: Spot Hidden ObjectUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions, but report aggressive ad frequency post-update disrupts the flow of the core coloring experience.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions
- Aggressive ad frequency post-update disrupts the flow of the core coloring experience
50 of 50 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for No.Pix Color by Number & Pixel
How's the Entertainment market?
No.Pix maintains a presence within the top 200 Entertainment charts across multiple regions, though its rank fluctuates significantly with update cycles. The gap between its high install base and mixed sentiment post-update indicates a need to stabilize the core experience to prevent churn.
Read the market outlookThe rivals identified
By Easybrain Ltd
With over 2.5 million reviews and a massive, established user base, this is the dominant market leader in the pixel art coloring niche.
- Offers a massive, curated library of high-quality pixel art content that dwarfs smaller competitors.
- Provides advanced community features like daily challenges and social sharing that drive long-term retention.
- Maintains a highly polished, professional UI that sets the industry standard for coloring game UX.
Color by Number：Coloring GamesContender
Color Pop AI - Coloring BookContender
Sandbox - Pixel Art ColoringContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for No.Pix Color by Number & Pixel
Where is it heading?
The casual coloring market is consolidating around apps that balance ad-revenue with user-retention loops. No.Pix is currently exposed due to its aggressive ad-placement strategy, which threatens to negate the retention gains from its new Pixel Town feature.
- Aggressive ad frequency in the latest release disrupts the coloring flow, leading to increased churn among long-term users.
- The launch of Pixel Town provides a unique meta-game layer that differentiates the app from static coloring competitors.
The SWOT
- Pixel Town progression loop increases DAU/MAU ratio
- Pixel Art Camera drives organic social acquisition
- Education partnerships for B2B distribution
- Wearable integration for ambient stress-relief
Next best moves
Audit ad frequency because high-volume back-to-back ads are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on ad-heavy monetization is not a failure of design…
Read the full takeFeature gaps
Curated high-quality content library (available in Pixel Art － Color by Number)
Since the last report: The app has transitioned to a maintenance-focused development cycle while simultaneously increasing ad frequency, leading to a decline in user sentiment and increased churn risk.
Bottom line
No.Pix succeeds by gamifying coloring through the Pixel Town meta-layer, but the current ad-heavy monetization strategy is actively driving churn, so the PM must prioritize an ad-frequency audit to protect the long-term retention of the core user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated