ideaFun - Pixel Art Coloring Games Color by Number
Play Store →Report updated May 20, 2026
No.Pix Color by Number & Pixel
For casual gamers, including children and adults, seeking stress-relief activities and creative pixel-art tools.
No.Pix Color by Number & Pixel is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 1.2M reviews, it shows polarized user reception. Users particularly appreciate relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions, though aggressive ad frequency post-update disrupts the flow of the core coloring experience remains a common concern.
What is No.Pix Color by Number & Pixel?
No.Pix is a pixel-art coloring game for adults and children, featuring a town-building meta-game on Android.
Users hire No.Pix for low-stress creative expression, where the town-building loop provides a sense of long-term accomplishment beyond individual puzzles.
Current Momentum
v26.1 · 1w ago
Maintenance- Launched Pixel Town virtual decoration feature.
- Integrated user feedback module in settings.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Meta-game layer allowing users to decorate a virtual town using completed coloring projects.
Tool to convert user-uploaded photos into pixel art templates for coloring.
How much does it cost?
- Free tier with ad-supported content
- In-app purchases for premium content
Ad-supported model utilizing high-volume engagement to monetize over 100 million installs.
Who Built It?
Enrichment in progress
Publisher profile available very soon
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What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions, but report aggressive ad frequency post-update disrupts the flow of the core coloring experience.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for No.Pix Color by Number & Pixel?
Where is it available?
Localized markets (1)
How's The Entertainment Market?
How does it evolve in the Entertainment market?
No.Pix maintains a presence within the top 200 Entertainment charts across multiple regions, though its rank fluctuates significantly with update cycles. The gap between its high install base and mixed sentiment post-update indicates a need to stabilize the core experience to prevent churn.
Rank progression
100 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 2.5 million reviews and a massive, established user base, this is the dominant market leader in the pixel art coloring niche.
Differentiators
- Offers a massive, curated library of high-quality pixel art content that dwarfs smaller competitors.
- Provides advanced community features like daily challenges and social sharing that drive long-term retention.
- Maintains a highly polished, professional UI that sets the industry standard for coloring game UX.
Head to head
The target app should focus on its unique 'Pixel Town' meta-game to differentiate from the content-heavy, traditional approach of the market leader.
Contenders(3)
A long-standing, highly-rated pillar of the pixel art category with a massive, loyal user base.
Differentiators
- Pioneered the minimalist, clean UI approach that many modern coloring apps now attempt to emulate.
- Maintains a distinct, recognizable art style that creates strong brand identity within the pixel niche.
Leverages AI-driven content generation to differentiate from static, pre-drawn coloring book models.
Differentiators
- Utilizes generative AI to provide infinite, unique coloring pages, reducing reliance on manual artist production.
- Focuses on a modern, sleek aesthetic that appeals to a more design-conscious adult demographic.
A high-velocity competitor with 19 releases in six months, signaling aggressive feature iteration and content updates.
Differentiators
- Aggressive release cadence ensures fresh content drops that keep the user base highly engaged.
- Optimized monetization funnel that balances ad-supported play with high-value subscription tiers for power users.
Same space(2)
An adjacent coloring product from a major studio, serving as a secondary brand for the same audience.
Differentiators
- Focuses on a broader, more traditional coloring book aesthetic rather than strictly pixel-based art.
- Leverages cross-promotion within the Wildlife Studios ecosystem to acquire users at a lower cost.
Shares the same developer and high-quality production values as the market leader, but focuses on jigsaw mechanics.
Differentiators
- Combines traditional jigsaw assembly with coloring mechanics to create a unique, hybrid puzzle experience.
- Uses high-fidelity, animated art pieces that provide a more premium visual experience than standard pixel art.
New entrants(1)
Rapidly growing with 10 releases in the last six months, targeting the 'mindfulness' segment of the market.
Differentiators
- Positions the coloring experience as a 'zen' or meditation tool to attract stress-relief-focused users.
- Uses calming color palettes and ambient soundscapes to differentiate from high-energy, competitive coloring games.
Compare No.Pix Color by Number & Pixel against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for No.Pix Color by Number & Pixel
Strengths to defend, gaps to attack
Core Strengths
- Pixel Town progression loop increases DAU/MAU ratio
- Pixel Art Camera drives organic social acquisition
Critical Frictions
- Aggressive ad frequency post-update disrupts core flow
- Technical glitches cause progress resets
Growth Levers
- Education partnerships for B2B distribution
- Wearable integration for ambient stress-relief
Market Threats
- Easybrain's content library scale
- Wildlife Studios' rapid release cadence
What are the next best moves?
Audit ad frequency because high-volume back-to-back ads are the top complaint → reduce churn
Aggressive ad frequency is the primary driver of negative sentiment in the latest update.
Trade-off: Pause new content production for one sprint — ad-churn has a higher impact on retention.
Fix progress-reset glitch because it prevents artwork completion → restore user trust
Technical glitches regarding progress tracking are actively frustrating users.
Trade-off: Delay the next Pixel Town theme release — stability is a prerequisite for meta-game engagement.
A counter-intuitive read
The app's reliance on ad-heavy monetization is not a failure of design, but a deliberate trade-off to extract value from a high-churn casual audience that rarely converts to premium.
Feature Gaps vs Competitors
- Curated high-quality content library (available in Pixel Art － Color by Number)
Key Takeaways
No.Pix succeeds by gamifying coloring through the Pixel Town meta-layer, but the current ad-heavy monetization strategy is actively driving churn, so the PM must prioritize an ad-frequency audit to protect the long-term retention of the core user base.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around apps that balance ad-revenue with user-retention loops. No.Pix is currently exposed due to its aggressive ad-placement strategy, which threatens to negate the retention gains from its new Pixel Town feature.
Aggressive ad frequency in the latest release disrupts the coloring flow, leading to increased churn among long-term users.
The launch of Pixel Town provides a unique meta-game layer that differentiates the app from static coloring competitors.