Report updated Apr 19, 2026
Spirit Airlines
For value-conscious travelers looking for customizable, low-cost flight options across the U.S., Latin America, and the Caribbean.
Spirit Airlines is an established travel app that is free with in-app purchases. With a 4.8/5 rating from 2.5M reviews, it shows polarized user reception. Users particularly appreciate affordability, though flight cancellations remains a common concern.
What is Spirit Airlines?
Current Momentum
v4.7 · 3w ago
MaintenanceThe Spirit Airlines app is currently in maintenance mode, with the most recent updates limited to bug fixes and performance enhancements.
Active Nemesis
Frontier Airlines
By Frontier Airlines
Other Rivals
7-Day Rank Pulse 🇺🇸
TravelRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Centralized access to flight status, gate information, seat assignments, and mobile boarding passes.
Ability to modify seats, add bags, or upgrade trips directly in-app with no change or cancel fees.
Track tier status, point balances, and earn rewards for travel, with redemptions starting as low as 2,500 points.
Integrated booking for flights, hotels, and car rentals to earn bonus points and discounts.
How much does it cost?
- Free app access
- Paid unbundled add-ons (bags, seats)
- Premium cabin upgrades (Spirit First/Premium Economy)
The app drives revenue through a highly unbundled model, monetizing specific travel preferences while using low base fares to attract the initial booking.
Who Built It?
Facilitating low-cost travel management for value-conscious passengers. Streamlining the booking and loyalty experience for travelers across the Americas.
Portfolio
1
Apps
Explore the full Spirit Airlines report
Portfolio breakdown, audience, momentum, and every app published by Spirit Airlines.
What do users think recently?
High confidence · Latest 100 of 2.5M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate affordability and ease of booking, but report flight cancellations and hidden fees.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Spirit Airlines?
How's The Travel Market?
How does it evolve in the Travel market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for Spirit Airlines
Strengths to defend, gaps to attack
Core Strengths
- High volume of positive ratings (2.4M+)
- Intuitive 'points + cash' slider for loyalty redemptions
- Unique 'Big Front Seat' premium-lite positioning
Critical Frictions
- High frequency of reported flight cancellations
- Perceived lack of baggage fee transparency
- Long wait times for in-app customer service
Growth Levers
- Integrate subscription-based pricing (like Frontier's Discount Den)
- Implement real-time baggage tracking (like Avelo)
- Introduce family pooling for loyalty miles
Market Threats
- Southwest's 'no fee' model exploiting fee frustrations
- United's superior automated rebooking tools
- Frontier's deeper subscription integration
What are the next best moves?
Increase baggage fee transparency in the initial booking flow.
Addresses the #1 'bait and switch' complaint theme which currently undermines brand loyalty despite low base fares.
Implement real-time baggage tracking.
Closes a feature gap identified in emerging competitor Avelo Airlines and improves user peace of mind.
Enhance visual prominence of 'Big Front Seat' upsells.
Leverages a specific H2H advantage over Frontier Airlines where Spirit has a unique cabin-class offering.
Feature Gaps vs Competitors
- Discount Den subscription integration (available in Frontier)
- Family pooling for loyalty miles (available in Frontier)
- In-app chat support (available in American Airlines)
- Real-time baggage tracking (available in Avelo Airlines)
- Automatic rebooking assistant (available in United Airlines)
Key Takeaways
Spirit Airlines has a highly functional app that excels at conversion but fails at expectation management. To defend its market share against Frontier and Avelo, the PM must prioritize fee transparency and operational communication to mitigate the 'mixed' sentiment caused by unexpected costs and cancellations.
Where Is It Heading?
Stable
v4.7.0 'More Fly' branding (Mar 2026) indicates active investment in upmarket positioning and premium tiers.
High-frequency complaints regarding flight cancellations (Sentiment Score 45) suggest operational reliability is a major brand risk.
Current ranking of #50 Free (↓9) shows a slight decline in category momentum despite recent updates.