Report updated Apr 17, 2026
Do Not Touch (by Nickelodeon)
For children and fans of Nickelodeon programming who enjoy interactive, AR-based casual gaming experiences.
Do Not Touch (by Nickelodeon) is a well-regarded entertainment app that is completely free. With a 4.1/5 rating from 1.2K reviews, it maintains solid user satisfaction. Users particularly appreciate high entertainment value, though app stability and freezing remains a common concern.
What is Do Not Touch (by Nickelodeon)?
Current Momentum
v3.0 · 50mo ago
ZombieThe app introduced AR selfie games featuring Reptar and Patrick Star in late 2021, but has not received updates since early 2022.
Active Nemesis
Angry Birds AR: Isle of Pigs
By Rovio Entertainment Oyj
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Projects a virtual 'Do Not Touch' button and interactive 3D elements into the user's physical environment.
Utilizes the Apple True Depth camera for engaging, face-tracking AR experiences.
Features popular characters from SpongeBob SquarePants and The Loud House.
How much does it cost?
- Free to download and play
- Contains advertising
The app follows an ad-supported model, leveraging the Nickelodeon brand to drive engagement and brand loyalty rather than direct subscription revenue.
Who Built It?
Nickelodeon
Delivering interactive entertainment and educational content for children through Nickelodeon's established media franchises. Bridging television IP with mobile experiences to engage young audiences.
Portfolio
13
Apps
What other apps does Nickelodeon make?
Dora ABCs Vol 3: Reading
Dora ABCs Vol 2: Rhyming
Blaze & the Monster Machines
Blaze: Obstacle Course
Sky Whale - a Game Shakers App
Henry Danger Crime Warp
Explore the full Nickelodeon report
Portfolio breakdown, audience, momentum, and every app published by Nickelodeon.
What do users think recently?
High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate high entertainment value and nostalgic content, but report app stability and freezing and lack of updates/content.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Do Not Touch (by Nickelodeon)?
How's The Entertainment Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Do Not Touch (by Nickelodeon)
Strengths to defend, gaps to attack
Core Strengths
- Exclusive Nickelodeon IP (SpongeBob, Loud House)
- True Depth camera integration for selfie games
- Strong brand nostalgia and high initial engagement
Critical Frictions
- Technical debt leading to frequent freezing and crashes
- No content updates for over 2 years (last updated Feb 2022)
- Limited gameplay depth (users finish content in 3 days)
Growth Levers
- Implement LiDAR for improved AR surface detection
- Add multiplayer AR modes (as seen in Monster Park)
- Introduce a level builder or UGC to extend replayability
Market Threats
- Angry Birds AR offers superior technical polish and active updates
- Newer AR apps like AR Dragon capture daily retention better
- Platform updates may break the app due to lack of maintenance
What are the next best moves?
Prioritize stability patches for modern iOS/Android versions
App freezing is the #1 complaint theme and a primary driver of negative reviews despite the 4.1 rating.
Introduce a recurring content injection or seasonal IP events
Users report unlocking all content in 3 days, leading to a 'declining' sentiment trend and complaints about the 3-year update gap.
Refine AR placement UX to allow manual surface selection
Users report frustration with automatic button placement failing in specific home environments ('bunny thing' game).
Feature Gaps vs Competitors
- Level builder/UGC (available in Angry Birds AR: Isle of Pigs)
- Multiplayer AR mode (available in Monster Park - AR Dino World)
- Daily retention/pet care mechanics (available in AR Dragon)
Key Takeaways
Do Not Touch is a high-potential brand asset currently suffering from 'zombie app' status. While the Nickelodeon IP and AR selfie tech provide a strong competitive moat, the total lack of updates since 2022 and frequent stability issues make it highly vulnerable to technically superior rivals like Angry Birds AR.
Where Is It Heading?
Declining
No feature updates since Feb 2022 — app is in maintenance mode while competitors innovate.
User mood is 'Frustrated' regarding technical stability, specifically freezing during mini-games.
Core sentiment remains positive due to IP nostalgia, but is being eroded by content stagnation.