Entrust Identity vs its rivals

Side-by-side comparison against Entrust Identity's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperEntrustMicrosoft CorporationMihir SonaniCodenhagen.IO ApSJumpCloudTrend Micro, IncorporatedAndy ArevaloPassbolt
CategoryBusinessProductivityProductivityUtilitiesBusinessProductivityUtilitiesBusiness
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSiOS
Store Metrics
Rating2.4 / 54.7 / 54.4 / 54.4 / 54.4 / 54.7 / 50.0 / 50.0 / 5
Ratings Count243641,28415323,2693140400
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateAug 5, 2010May 30, 2015Aug 8, 2025Nov 2, 2022Aug 9, 2021Sep 11, 2023May 7, 2026Mar 13, 2026
Last UpdatedApr 14, 2026May 4, 2026Dec 6, 2025May 17, 2024Apr 28, 2026Apr 20, 2026May 8, 2026Mar 13, 2026
Sentiment & Reviews
Sentimentnegativemixedmixedmixedmixed---
Score35/10045/10045/10065/10060/100---
Praises
  • Reliable identity verification functionality provides secure access for office and banking services
  • Efficient and reliable multi-factor authentication process provides a secure one-stop shop for all accounts
  • Visual number matching interface removes the cognitive load of manually typing complex authentication codes
  • Signal strength visualization tools provide actionable data for network troubleshooting and optimization
  • Clean and modern interface design improves the user experience during network management tasks
  • Ad-free interface
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Complaints
  • Post-update UI regressions prevent users from interacting with essential login and consent screens
  • Authentication token refresh failures force users to manually restart the application repeatedly
  • Circular authentication loops occur when the app requires itself to verify a new device login
  • Account data fails to migrate when users transition to new mobile hardware devices
  • Misleading marketing regarding password recovery functionality causes significant user frustration and negative sentiment
  • Aggressive monetization tactics and non-functional advertisements disrupt the core user experience
  • Subscription friction
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Requests
  • Apple Watch integration requested to allow for faster authentication without reaching for a phone
  • Manual recovery options like text-based codes are requested to break the device-locked authentication loop
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  • Expanded free features
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Strategic Intel
Strengths
  • Specialized transaction verification for high-security financial use cases
  • Legacy infrastructure compatibility for enterprise-grade deployments
  • System-level integration with Microsoft Entra and 365 services
  • Passwordless biometric hardware verification for secure sign-ins
  • Centralized management of personal and organizational accounts
  • Real-time signal strength visualization provides immediate utility for network troubleshooting
  • Simple interface design reduces friction for casual users
  • iCloud-native encryption ensures data sovereignty for Apple-centric users
  • Ad-free interface provides a cleaner experience than category-standard free apps
  • Contextual access policies enable granular enterprise security
  • Self-service enrollment reduces IT administrative overhead
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  • Offline-first diagnostic execution ensures utility in air-gapped environments
  • One-time pricing model eliminates recurring subscription friction
  • Vendor command references provide specialized value for field engineers
  • Open-source AGPL license builds trust with government and regulated sectors
  • Self-hosting capability provides full data ownership for privacy-conscious organizations
Weaknesses
  • Critical UI regressions post-update blocking authentication
  • Persistent token refresh failures forcing manual restarts
  • 0.7★ Android-iOS rating gap
  • Circular authentication loops on new devices
  • No clear account data migration path for hardware upgrades
  • Reliance on the app for its own authorization
  • Premium tier at 6.99 USD/week exceeds category median for utility apps
  • 0.8★ Android-iOS rating gap signals poor Android build quality
  • Subscription-gated features limit adoption against free alternatives
  • Lack of native push-based MFA reduces utility for enterprise-focused users
  • 0.7★ Android-iOS rating gap indicates platform instability
  • Lack of password management forces secondary app usage
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  • Zero rating count prevents social proof
  • No established brand authority in the network utility category
  • Lack of user-verified performance data
  • High technical barrier to entry for non-technical teams
  • Lack of native iCloud integration creates friction for standard iOS users
Pricingfreefreefreemiumsubscriptionfreefreemiumfreemiumfree
MomentumMaintenanceActiveMaintenanceMaintenanceMaintenance---
Update Cadence2 versions, ~17d avg5 versions, ~12d avg2 versions, 1 majors/6mo, ~143d avg2 versions, ~706d avg2 versions, ~12d avg---

Compare Entrust Identity head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Entrust Identity, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0