| Core Identity |
| Developer | FarmIQ Systems Limited | Farmable AS | AgriWebb | Gallagher Group Ltd | WESLEY DEAN ARCHER | Herdwatch Ltd | Dragonfly IT Inc. | Pasturemap Inc. | Ag Leader Technology | Traction Ag |
| Category | Business | Productivity | Productivity | Productivity | Business | Productivity | Productivity | Business | Productivity | Business |
| Platform | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android | iOS | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 0.0 / 5 | 3.9 / 5 | 4.2 / 5 | 3.8 / 5 | 5.0 / 5 | 3.5 / 5 | 4.0 / 5 | 2.9 / 5 | 3.9 / 5 | 4.3 / 5 |
| Ratings Count | 0 | 11 | 13 | 4 | 1 | 18 | 7 | 18 | 12 | 6 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | May 26, 2022 | Apr 3, 2019 | May 3, 2017 | Feb 4, 2021 | Feb 24, 2026 | Sep 6, 2022 | May 25, 2016 | Aug 24, 2023 | Apr 15, 2019 | Jan 5, 2021 |
| Last Updated | Apr 21, 2026 | May 10, 2026 | May 7, 2026 | May 12, 2026 | May 10, 2026 | Apr 7, 2026 | May 6, 2026 | Apr 28, 2026 | Nov 11, 2025 | May 12, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | - | - | - | mixed | - | negative | mixed | terrible |
| Score | - | 65/100 | - | - | - | 50/100 | - | 30/100 | 55/100 | 10/100 |
| Praises | - | - Simple and convenient to use
| - | - | - | - Specialized livestock focus
| - | - Map overview functionality provides clear visibility into rest days for pasture management
| - Agronomic data review and equipment tracking provide value for field operations
| - |
| Complaints | - | - Limited free-tier spray record capacity
| - | - | - | | - | - Navigation and editing complexity in the latest version hinders core pasture management workflows
| - Login errors and connectivity failures prevent data access in the field
- Outdated interface design makes the application difficult to navigate for users
| - Authentication failure prevents users from accessing the application interface entirely
|
| Requests | - | - | - | - | - | - Interactive field mapping
| - | - Search functionality for gates and fencers is required to improve navigation efficiency
| - Localized language support for Japanese users to improve regional usability
| - |
| Strategic Intel |
| Strengths | - Hardware-integrated data flow creates high switching costs
- Map-based hazard tracking provides immediate audit-time value
| - Partner portal creates B2B distribution barrier
- Mobile-first interface lowers entry friction
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - Proprietary hardware-sync creates high switching costs
- Automated compliance reporting functions as regulatory moat
| - Offline GPS mapping functions as a critical utility in remote field environments
- Cattle-centric UI provides a lower learning curve than general-purpose farm managers
| - 10 years of R&D provides a mature compliance-ready feature set
- EID hardware integration creates a high switching cost
- Multi-species support captures diversified farm operations
| - Offline-first data capture enables reliable field operations in remote areas
- 70+ standardized compliance reports create high switching costs for safety-certified growers
| - Offline GPS mapping ensures utility in remote field environments
- Grazing charting functions as a paid-tier gate for Pro subscribers
| - Third-party data integration reduces switching costs for mixed-fleet operators
- Remote display access provides a direct B2B revenue gate
| - Map-based interface anchors operational workflows to field locations
|
| Weaknesses | - Dual-app architecture creates significant user friction
- Lack of native offline-first synchronization
| - 5-job free limit drives churn
- Manual data entry lacks hardware automation
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - Zero Android rating count indicates poor adoption
- Lack of collaborative team features limits utility
| - Premium tier absent despite operational costs
- No team-based collaboration features for multi-person ranching operations
- 0 reviews indicate low social proof for new users
| - 3.5-star rating reflects UX friction
- List-centric interface lacks spatial intuition
- No partner portal for external collaboration
| - Modular, custom-quoted pricing creates friction for small-to-mid-sized growers
- 4.0 rating on limited review volume suggests a lack of broad user-base validation
| - Data-loss reports following the latest update
- Geometric drawing limitations in pasture subdivision
- 0.86★ Android-iOS rating gap
| - Login failures and GPS inaccuracy hinder daily field use
- Interface design is described as clunky and outdated
| - Critical authentication failure blocks all user access
- 0.0 rating on Android platform
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| Pricing | subscription | freemium | freemium | free | free | freemium | subscription | subscription | freemium | subscription |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, 2 majors/6mo, ~1d avg | 2 versions, 1 majors/6mo, ~1d avg | 2 versions, ~1d avg | 2 versions, ~4d avg | 1 versions | 2 versions, ~5d avg | 1 versions | 2 versions, ~1d avg | 2 versions, 1 majors/6mo, ~168d avg | 2 versions, 1 majors/6mo, ~119d avg |
