Glovo is a multi-category delivery app for food, groceries, and retail goods, operating across 23 countries on iOS.
Product velocity
Active
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.8
224k reviews
Nemesis
Uber Eats: Food and Grocery
The App DNA
What makes this app unique?
Users hire Glovo to save time on local errands and food procurement, relying on the platform to bridge the gap between local merchants and their doorstep.
For Urban residents seeking on-demand delivery for food, groceries, and local errands.
What does it look like?
Key features
Platform facilitates delivery of food, groceries, and retail goods from over 240,000 stores
On-demand courier service for local pick-up and delivery of items between two points
Subscription service providing unlimited free deliveries for food, groceries, and shopping
How much does it cost?
Monetization relies on a combination of per-transaction delivery fees and a recurring subscription model to drive loyalty.
Velocity
Active developmentUX improvementsShow more...
Glovo is currently shipping updates at a cadence of approximately 0.5 releases per week, placing it in the active tier. The development trend is stable, with recent updates focusing on UI/UX refinements rather than major feature overhauls. While the latest release and its predecessor share identical notes regarding order tracking modernization, the publisher provides clear, descriptive release notes rather than opaque messaging. The development team is consistently iterating on core delivery tracking functionality.
Who built it?
Glovoapp 23 SL
3 apps tracked · Lifestyle
Glovo Manager Portal
Glovo Rider for CouriersUser Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate fast delivery times and friendly courier interactions provide a positive experience for some users, but report unreliable order fulfillment and lack of refund support create significant financial frustration for users.
How are ratings & reviews evolving?
What users say, by theme
- Fast delivery times and friendly courier interactions provide a positive experience for some users
- Unreliable order fulfillment and lack of refund support create significant financial frustration for users
91 of 91 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Glovo: Food Delivery, Takeaway
How's the Lifestyle market?
Glovo maintains a broad footprint across 23 countries, but the 4.82 rating is increasingly decoupled from the high volume of fulfillment complaints. The reliance on automated support creates a friction point that competitors with human-led resolution can exploit to capture market share.
Read the market outlookThe rivals identified
By Uber Technologies, Inc.
Uber Eats operates at a massive global scale with a near-identical feature set, making it the primary benchmark for delivery logistics and user acquisition.
- Deep integration with the Uber rideshare ecosystem creates a cross-service loyalty flywheel for users.
- Global logistics infrastructure allows for more aggressive delivery time guarantees than regional competitors.
- Advanced subscription model (Uber One) bundles delivery benefits with ride discounts to lock in users.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Glovo: Food Delivery, Takeaway
Where is it heading?
The delivery market is shifting toward reliability and customer service as the primary differentiator, leaving Glovo exposed due to its reliance on automated support. Unless the platform shifts focus from feature expansion to operational integrity, the current churn pressure will erode its market position in core regions.
- Persistent fulfillment failures and lack of refund support drive a downward sentiment trend, increasing churn risk to competitors.
- Recent updates focus on UI tracking improvements rather than addressing the core operational trust deficit, signaling a potential misalignment in priorities.
The SWOT
- Multi-category delivery model increases transaction frequency
- Prime subscription creates recurring revenue loops
- Broad geographic footprint across 23 countries
- Expansion into underserved residential neighborhoods
- Integration of human-led support resolution
Next best moves
Replace automated chat bots with human-led support for refund requests because fulfillment complaints are the #1 churn driver → increase retention.
+ 1 more prioritized moveThe counter-intuitive read
Glovo's multi-category breadth is its greatest vulnerability…
Read the full takeFeature gaps
Integrated digital wallet for cross-service payments (available in Careem but missing here) +1
Since the last report: Glovo's competitive standing has declined as operational failures in fulfillment and support have intensified, leading to a significant drop in sentiment scores despite a larger user review base.
Bottom line
Glovo holds a unique multi-category utility but faces a critical trust deficit due to failed fulfillment and poor support, so the PM must prioritize human-led resolution over feature expansion to prevent mass churn to competitors.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated