| Core Identity |
| Developer | Heynow Software | The Kroger Co. | Publix Super Markets, Inc. | Walgreen Co. | Dolgencorp, LLC | Inter IKEA Systems B.V. | Kohl’s | RoMa LLC |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping |
| Platform | iOS, Android | Android, iOS | Android, iOS | Android, iOS | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 514,531 | 1,268,420 | 503,590 | 6,931,423 | 1,026,280 | 137,879 | 907,408 | 222,041 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 5, 2013 | Nov 30, 2010 | Sep 26, 2012 | Oct 27, 2009 | Sep 20, 2012 | Oct 24, 2020 | Oct 28, 2011 | May 16, 2019 |
| Last Updated | May 19, 2026 | Apr 21, 2026 | May 18, 2026 | May 4, 2026 | Apr 2, 2026 | Apr 13, 2026 | May 5, 2026 | Mar 23, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | terrible | positive | mixed | negative | positive | negative | - |
| Score | 75/100 | 15/100 | 75/100 | 45/100 | 25/100 | 85/100 | 35/100 | - |
| Praises | - Consolidated access to local grocery circulars saves significant time and money for budget-conscious shoppers
| - In-store payment integration via Plus Card QR code simplifies the checkout process for regular shoppers
- Helpful store staff and positive in-store interactions maintain brand loyalty despite digital app failures
| - Weekly BOGO sales and digital coupons provide significant value for budget-conscious shoppers
| - Pharmacy staff provide professional and knowledgeable care that builds long-term patient trust and loyalty
| - Digital coupon clipping provides significant savings on household essentials and laundry products
| - In-store navigation utility
| - Consistent value through frequent discounts and rewards programs keeps loyal shoppers returning to the platform
| - |
| Complaints | - Irrelevant search results and notifications for stores outside the user-defined geographic radius cause frustration
| - Persistent shopping list synchronization failures and item disappearance frustrate users during in-store shopping trips
- Frequent app crashes and authentication errors prevent users from accessing coupons and account information
- Redesigned navigation buries essential features like the loyalty card and shopping list under excessive taps
| - Persistent technical instability prevents users from opening notifications or loading the app interface
| - Inaccurate prescription status notifications cause unnecessary trips and frustration for patients expecting ready medication
| - Persistent login failures and account lockouts prevent users from accessing digital coupons
| | - Frequent application crashes and freezing during filter usage disrupt the shopping experience for mobile users
| - |
| Requests | - Granular location and store filtering settings would improve the relevance of displayed weekly circulars
| - Direct in-app communication channel for reporting store issues and providing feedback to customer service
- Simplified digital coupon application that automatically triggers discounts at checkout without manual clipping
| - Integration of in-app payment options to speed up the checkout process
| - Household account management features would allow primary caregivers to oversee the health needs of their entire family
| - Support for older mobile operating systems to maintain access for budget-conscious shoppers
| - Improved delivery tracking
| - Improved product visualization tools like image zooming to better evaluate items before purchasing online
| - |
| Strategic Intel |
| Strengths | - B2B distribution mechanism enables full-fidelity circular access for 100 million households
- Consolidated interface reduces shopping trip duration for budget-conscious users
| - Loyalty-fuel feedback loop increases switching costs
- In-store payment integration embeds app into physical checkout
- Pharmacy utility captures high-frequency health visits
| - Club Publix loyalty program drives high-frequency store visits
- Deli-ordering workflow locks in high-margin prepared food sales
- Aisle-mapped shopping lists reduce in-store friction
| - 24/7 pharmacy chat builds long-term patient trust
- Same-day photo services drive high-margin retail foot traffic
- myWalgreens rewards increase switching costs
| - myDG Wallet centralization creates switching costs through user-specific coupon history
- Cart Calculator reduces checkout friction for budget-sensitive shoppers
| - AR visualization reduces purchase hesitation [Conversion Metric]
- In-store navigation increases basket size [Retention Lever]
| - Integrated loyalty-to-payment loop via Kohl's Pay
- Physical-to-digital inventory bridge via in-store price scanner
| - |
| Weaknesses | - Irrelevant notifications for stores outside user radius
- Inaccurate pricing data at wholesale clubs
- Lack of granular store filtering
| - High-frequency list synchronization failures
- Authentication instability post-update
- Navigation redesign increases interaction cost for core features
| - Persistent loading loops and notification failures post-update
- Lack of full price visibility for non-sale items
- Inventory data synchronization gaps
| - Prescription status notifications frequently inaccurate
- Checkout and payment processing errors block revenue
- Persistent technical instability hinders account management
| - 0.12★ Android-iOS rating gap indicates platform-specific technical debt
- Forced OS-update requirements alienate users on older hardware
| - No direct-to-consumer delivery speed parity [Logistics Metric]
- Feature availability gaps across international markets [User Sentiment]
| - High crash frequency during filter usage
- Inaccurate inventory reporting
- Low recent user engagement
| - |
| Pricing | free | freemium | free | free | free | free | free | free |
| Momentum | Active | Active | Maintenance | Active | Maintenance | Intense | Intense | Intense |
| Update Cadence | 4 versions, ~364d avg | 5 versions, 3 majors/6mo, ~3d avg | 5 versions, ~16d avg | 5 versions, ~12d avg | 5 versions, ~16d avg | 5 versions | 5 versions, ~9d avg | 5 versions |
