Gutly is an AI-powered food and symptom tracker for IBS management on iOS.
The App DNA
What makes this app unique?
Users hire Gutly to identify specific dietary triggers through automated pattern recognition, reducing the cognitive load of manual health logging.
For Individuals managing IBS, bloating, or digestive issues who require a structured, AI-assisted approach to dietary tracking.
Key features
Chat-based AI assistant providing personalized recommendations based on user-logged symptoms and diet data.
Pattern recognition algorithm analyzing food and symptom logs to identify specific triggers for bloating and discomfort.
PDF generation of GutScore trends, symptom patterns, and food logs for clinical consultation.
How much does it cost?
The app currently operates as a free tool, likely serving as a user acquisition funnel for the broader Bornly health platform.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
BORNLY ApS
5 apps tracked · Health & Fitness
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Crunchly | Calorie Tracker AIUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues.
How are ratings & reviews evolving?
What users say, by theme
- Tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues
- Incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals
6 of 6 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Gutly: Low FODMAP IBS Tracker
How's the Health & Fitness market?
Gutly occupies a niche in the Health & Fitness category, currently holding a 4.33 rating on 6 reviews. Its position remains secondary to research-backed incumbents like Monash FODMAP, which leverage clinical authority to dominate the category.
Read the market outlookThe rivals identified
By Monash University
As the primary research institution behind the FODMAP diet, Monash holds the definitive authority and largest user base in this specific medical niche.
- Provides the official, research-backed food database that serves as the industry gold standard for IBS patients.
- Maintains a direct link to clinical research updates, creating a trust-based barrier to entry for newer trackers.
- Monetizes through a one-time purchase model rather than the subscription-heavy approach common in general fitness apps.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Gutly: Low FODMAP IBS Tracker
Where is it heading?
Users report: The IBS tracking market is consolidating around clinical authority and database depth, leaving Gutly exposed to churn if it cannot resolve its core utility gaps. The current reliance on manual logging is a high-friction barrier that requires immediate database improvements to maintain parity with established competitors.
- Incomplete food databases and barcode failures prevent users from accurately tracking meals, which erodes the daily habit and increases churn risk.
- Users report: Allegations of deceptive billing practices regarding free trials damage brand trust, which compounds the difficulty of converting free users into long-term subscribers.
The SWOT
- GutAI Advisor compounds user data depth to increase switching costs
- PDF doctor reports position the app as a professional-grade medical tool
- Untapped B2B distribution via dietitian partnerships
- Integration of wearable biometric data to correlate stress with gut symptoms
Next best moves
Expand food database and fix barcode scanner because database gaps are the top complaint → increase daily logging retention
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on manual portion tracking is a feature, not a bug…
Read the full takeFeature gaps
Research-backed food database (available in Monash FODMAP but missing here)
Since the last report: The app has pivoted toward an AI-driven differentiator strategy while suffering from increased user friction regarding database reliability and billing transparency.
Bottom line
Gutly provides a promising AI-driven interface for IBS tracking, but the core utility is currently broken by database gaps and reported billing friction, so the PM must prioritize database expansion and billing transparency to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated