BORNLY ApS
For expectant parents and individuals managing specific health conditions like IBS, seeking data-driven tools for daily monitoring.
Pregnancy Tracker Countdown
Snapshot
Who is BORNLY ApS?
Supporting expectant parents and individuals managing chronic digestive health through specialized tracking and AI-driven insights.
Target audience
Portfolio
Free 5Last updated
Pregnancy Tracker Countdown
v2023.1.2
3.3y ago
Publisher DNA
What defines BORNLY ApS?
Publisher DNA
Primary focus
Health, medical, and lifestyle tracking apps
Scale
indie
Target audience
Expectant parents and individuals managing specific health conditions like IBS, seeking data-driven tools for daily monitoring.
Signature Patterns
- •Strong focus on niche health and medical tracking utilities
- •Integration of AI-driven features for personalized recommendations
- •Monetization primarily through free-to-use models with freemium potential
- •Targeting specific life stages or chronic health management needs
Portfolio momentum
Released 7 updates across 5 apps in the last 6 months, indicating consistent maintenance and development activity.
Portfolio
What does BORNLY ApS ship?
Apps
5 apps analysed
PDF doctor reports position the app as a professional-grade medical tool
- Tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues
- Incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals
Distributed across 17 markets, strongest in Europe.
Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
- Sweden1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (6)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- South Korea1 / 1
›+1 more asia-pacific market
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does BORNLY ApS compete with?
The rivals identified
Nemeses(1)
As the primary research institution behind the FODMAP diet, Monash holds the definitive authority and largest user base in this specific medical niche.
Contenders(2)
Noom captures the same audience seeking behavior change and symptom management through a psychological, coaching-led framework.
Welltory competes by offering deep physiological data analysis that overlaps with the target's goal of tracking gut health and stress.
Same space(3)
Directly competes on the AI-powered food logging value proposition.
A massive general-purpose tracker that serves as a baseline for the food-logging category.
Targets a specific dietary niche similar to the target app, though focused on Keto rather than FODMAP.
The Analyst's Read
The bottom line on BORNLY ApS
Bottom line
Bornly is a specialized indie publisher that successfully targets high-intent health niches with functional, utility-first applications. Their ability to maintain high user satisfaction in sensitive medical categories suggests a disciplined approach to product-market fit.
Frequently asked questions
How many apps does BORNLY ApS publish?
What kind of apps does BORNLY ApS make?
What is BORNLY ApS's top app?
In how many countries are BORNLY ApS's apps available?
What fed this analysis
- Apps analyzed:
- 5
- With full intel:
- 0
- With overview:
- 5
- Website scraped:
- yes
- Social presence:
- yes
