| Core Identity |
| Developer | Herdwatch Ltd | Farmable AS | AgriWebb | Gallagher Group Ltd | Mobble | FarmIQ Systems Limited | Agworld Pty Ltd | The Climate Corporation - US | Farmbrite | Rento UAB |
| Category | Productivity | Productivity | Productivity | Productivity | Business | Business | Productivity | Productivity | Business | Productivity |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 3.5 / 5 | 3.9 / 5 | 4.2 / 5 | 3.8 / 5 | 0.0 / 5 | 0.0 / 5 | 4.6 / 5 | 3.8 / 5 | 4.0 / 5 | 0.0 / 5 |
| Ratings Count | 18 | 11 | 13 | 4 | 0 | 0 | 215 | 170 | 5 | 0 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 6, 2022 | Apr 3, 2019 | May 3, 2017 | Feb 4, 2021 | Jul 21, 2020 | May 26, 2022 | Nov 8, 2013 | Feb 17, 2012 | Oct 22, 2019 | Dec 10, 2017 |
| Last Updated | Apr 7, 2026 | May 10, 2026 | May 7, 2026 | May 12, 2026 | May 5, 2026 | Apr 21, 2026 | Mar 20, 2026 | Apr 15, 2026 | Dec 12, 2025 | Jun 22, 2023 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | - | - | - | - | mixed | mixed | mixed | mixed |
| Score | 50/100 | 65/100 | - | - | - | - | 45/100 | 45/100 | 50/100 | 45/100 |
| Praises | - Specialized livestock focus
| - Simple and convenient to use
| - | - | - | - | - Accurate crop management documentation provides reliable records for agricultural operations
| - Data visualization tools provide actionable insights for field management and hybrid selection decisions
- Cross-platform hardware compatibility allows farmers to monitor diverse machinery brands in one place
| - Customer service responsiveness via email provides fast and helpful support for farm management issues
- Comprehensive animal species database allows farmers to manage diverse livestock in one centralized location
| - Informative agricultural content helps farmers identify pests and weeds for effective treatment decisions
|
| Complaints | | - Limited free-tier spray record capacity
| - | - | - | - | - Complex harvest input workflows increase time spent on manual data entry
| - Inaccurate acre counting and field mapping data erode trust in the platform for operational planning
- Subscription requirements for basic data access create friction for long-term agricultural users
| - Subscription model requirements create barriers for users who prefer non-paid access to farm management tools
- Technical installation failures and account access issues prevent users from utilizing the service as intended
| - Application fails to launch or crashes immediately upon opening on current mobile devices
- Aggressive monetization tactics and subscription errors prevent access to the core disease catalog
|
| Requests | - Interactive field mapping
| - | - | - | - | - | - Integrated hardware scanning and image capture tools for faster product entry
| - Customizable color palettes for maps are required to support colorblind users in field analysis
| - Simplified user interface navigation to reduce confusion during daily farm management tasks
| - Integration of automated plant identification capabilities would provide a more rounded user experience
|
| Strategic Intel |
| Strengths | - 10 years of R&D provides a mature compliance-ready feature set
- EID hardware integration creates a high switching cost
- Multi-species support captures diversified farm operations
| - Partner portal creates B2B distribution barrier
- Mobile-first interface lowers entry friction
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - Proprietary hardware-sync creates high switching costs
- Automated compliance reporting functions as regulatory moat
| - Offline-first architecture ensures consistent performance in remote grazing zones
- Mob-focused interface reduces cognitive load for livestock-heavy operations
| - Hardware-integrated data flow creates high switching costs
- Map-based hazard tracking provides immediate audit-time value
| - Audit-ready database structure ensures regulatory compliance
- Collaborative platform design creates stakeholder network effects
| - Proprietary hardware-software integration creates high switching costs
- Cross-platform machinery compatibility aggregates diverse fleet data
| - Offline scouting ensures utility in low-connectivity rural environments
- All-in-one architecture increases switching costs for biodiverse farms
| - Extensive agronomic database functions as a B2B distribution barrier into international agricultural partnerships
- Utility-driven field tools create high-frequency engagement during planting seasons
|
| Weaknesses | - 3.5-star rating reflects UX friction
- List-centric interface lacks spatial intuition
- No partner portal for external collaboration
| - 5-job free limit drives churn
- Manual data entry lacks hardware automation
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - Zero Android rating count indicates poor adoption
- Lack of collaborative team features limits utility
| - No integrated accounting tools compared to Farmbrite
- Lacks a formalised partner portal for external service providers
| - Dual-app architecture creates significant user friction
- Lack of native offline-first synchronization
| - Complex harvest input workflows increase manual entry time
- Synchronization delays disrupt field operations
| - Inaccurate acre counting and mapping data
- Subscription-gated access to historical data
- Connectivity instability with field hardware
| - Technical installation failures on mobile devices
- Subscription-only access limits top-of-funnel conversion
- Navigation complexity in cattle management modules
| - 3.79 rating on Android reflects launch instability
- Aggressive paywalls block core database access for free users
- Navigation loops redirect users to the store
|
| Pricing | freemium | freemium | freemium | free | subscription | subscription | subscription | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Zombie |
| Update Cadence | 2 versions, ~5d avg | 2 versions, 1 majors/6mo, ~1d avg | 2 versions, ~1d avg | 2 versions, ~4d avg | 2 versions, ~1d avg | 2 versions, 2 majors/6mo, ~1d avg | 2 versions, ~6d avg | 2 versions, ~22d avg | 2 versions, ~484d avg | 2 versions, ~771d avg |
