| Core Identity |
| Developer | ZipoApps | KeepSafe Software, Inc | LockMyPix Inc. | DoMobile Co., Ltd. | Microsoft Corporation | 友财 徐 |
| Category | Personalization | Photo & Video | Photo & Video | Utilities | Personalization | Utilities |
| Platform | Android | iOS | iOS | iOS, Android | Android | iOS |
| Store Metrics |
| Rating | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 3.6 / 5 | 4.7 / 5 | 4.6 / 5 |
| Ratings Count | 346,208 | 374,617 | 2,508 | 393 | 1,729,652 | 6,310 |
| Price | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 27, 2019 | Apr 6, 2012 | Apr 10, 2020 | May 15, 2020 | Oct 28, 2015 | Nov 7, 2023 |
| Last Updated | Apr 30, 2026 | May 18, 2026 | Apr 9, 2026 | Jan 21, 2026 | May 8, 2026 | Apr 27, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | - | - | mixed | excellent | - |
| Score | 75/100 | - | - | 45/100 | 88/100 | - |
| Praises | - The application provides a reliable and effective method for hiding sensitive mobile applications from view
| - | - | - Core app locking functionality provides effective security for private photos and sensitive mobile applications
- Simple interface design allows users to quickly secure their private content without complex setup
| - Granular customization of app icons and folder aesthetics provides a personalized home screen experience
- Hidden app vault with pin protection secures sensitive information for privacy-conscious mobile users
| - |
| Complaints | - Occasional technical failures cause the hidden application icons to remain visible to unauthorized users
| - | - | - Data recovery failure after reinstallation or device migration causes permanent loss of private media
- Excessive advertisement frequency disrupts the user experience and makes the application difficult to navigate
| - Occasional feature crashes and interface regressions disrupt the user experience following the latest update
- Account creation failures prevent users from accessing full cloud-based features or syncing settings
| - |
| Requests | - | - | - | - Cloud synchronization or backup support is requested to prevent permanent loss of sensitive user data
| - Expanded font style options would allow for greater text customization across the device interface
| - |
| Strategic Intel |
| Strengths | - Double-tap gesture activation reduces user friction
- Self-hiding capability creates high switching costs
| - Military-grade encryption marketing establishes a high trust barrier
- Long-standing brand heritage sustains organic install velocity
- Multi-platform sync capability ensures user retention
| - True AES CTR bank-grade encryption
- Robust decoy/fake vault functionality
- App masking (calculator disguise)
| - Device Administrator permission-based protection creates high switching costs
- 45-language library functions as a B2B distribution barrier
| - System-level Android integration replaces default assistant on hardware-mapped triggers
- 365-suite integration creates high switching costs for enterprise users
| - |
| Weaknesses | - Inconsistent icon masking performance erodes trust
- Lack of cloud-sync prevents data recovery
| - Premium tier features are increasingly standard in OS-native tools
- Lack of high-frequency feature updates compared to market leaders
- Cross-platform parity issues indicated by platform rating gaps
| - Low update velocity compared to market leader
- Lack of WiFi transfer for large libraries
- No 'Panic Switch' gesture for immediate hiding
| - Permanent data loss on migration reported in reviews
- Excessive ad frequency drives uninstalls
- 0.6-star rating gap between Android and iOS
| - Persistent UI handles lack clear removal options
- Account registration failures block cloud-sync features
| - |
| Pricing | freemium | subscription | subscription | freemium | free | free |
| Momentum | Zombie | Maintenance | Maintenance | Maintenance | Zombie | Intense |
| Update Cadence | 1 versions | 5 versions, ~25d avg | 1 versions | 5 versions, ~111d avg | 1 versions | 5 versions |
