| Core Identity |
| Developer | Jatisari Inovasi Studio | Bending Spoons Apps ApS | SNOW Corporation | Prequel Inc. | Lightricks Ltd. | Bazaart Ltd. | Xiamen Meitu Technology Co., Ltd. | Prequel Inc. | Invideo Inc |
| Category | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video |
| Platform | iOS | iOS, Android | iOS, Android | iOS | Android, iOS | Android, iOS | Android, iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.4 / 5 | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.6 / 5 | 4.6 / 5 |
| Ratings Count | 281,732 | 420,467 | 53,886 | 332,806 | 143,645 | 257,339 | 78,493 | 12,928 | 26,608 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Jun 24, 2010 | Dec 23, 2010 | Aug 14, 2021 | Mar 29, 2018 | Sep 24, 2017 | Apr 6, 2012 | Feb 15, 2011 | Jan 15, 2025 | Nov 15, 2023 |
| Last Updated | Dec 16, 2024 | Apr 7, 2026 | Apr 16, 2026 | Mar 27, 2026 | Mar 6, 2026 | May 2, 2026 | Apr 28, 2026 | Apr 8, 2026 | May 7, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | mixed | negative | - | positive | negative | - | terrible |
| Score | 55/100 | 45/100 | 35/100 | 25/100 | - | 75/100 | 25/100 | - | 15/100 |
| Praises | - Simple and accessible video editing tools allow users to create content without complex technical barriers
| | - High quality photo editing tools provide professional results for casual mobile users
| - High quality visual effects and creative tools provide aesthetic value for photography enthusiasts
| - | - Versatile creative tools allow users to produce professional graphic designs without needing advanced technical skills
| - High-quality photo editing tools provide professional results for casual social media users
- AI-powered photo restoration features deliver effective results for damaged or low-quality images
| - | - High quality video generation capabilities provide value for content creators seeking professional results
|
| Complaints | - Frequent application crashes and export failures disrupt the editing workflow for complex or long projects
| - Aggressive Paywall/Pricing
- Technical Bugs
| - Aggressive paywalling of previously free features forces unwanted subscription costs on long-term users
| - Aggressive paywalling of basic editing features forces unwanted subscription commitments for casual users
- Arbitrary usage caps on premium effects limit utility even for active paid subscribers
| - | - Aggressive transition to subscription models alienates long-term users who previously held lifetime access
| - Aggressive ad frequency and intrusive full-screen pop-ups disrupt the core photo editing workflow
- Removal of user-defined retouch templates forces manual, repetitive editing for frequent content creators
- Pay-to-play transition gates previously free features behind subscription tiers, alienating long-term users
| - | - Aggressive credit consumption models prevent users from completing even a single video generation task
|
| Requests | - Advanced customization options for text placement and color grading would improve creative flexibility
| - | - Ad-supported access to premium features would allow casual users to utilize tools without full subscriptions
| - Improved transparency regarding free versus premium feature availability within the interface
| - | - Expanded export options including PDF support and external brush imports for professional design workflows
| - Restoration of the custom template saving feature to allow for uniform batch editing
| - | - Implementation of a genuine free trial period to evaluate output quality before financial commitment
|
| Strategic Intel |
| Strengths | - System-level integration with iCloud and Photos library
- Zero-cost, ad-free experience for casual creators
- Hardware-mapped Cinematic mode editing controls
| - 6,000+ royalty-free tracks via Artlist/Shutterstock partnerships
- High-precision multi-track timeline UI
- Strong #10 Grossing rank in the US market
| - AI Yearbook virality drives organic install velocity
- All-in-one suite reduces user need for multi-app workflows
| - Curated aesthetic library sustains brand identity
- D3D motion-graphics provide unique creative output
- High-quality filter library drives organic social sharing
| - | - Editors' Choice badge across five markets sustains organic install velocity
- Cloud-sync project history functions as a switching-cost barrier
- All-in-one design suite integrates video and graphic templates
| - 1000+ material library drives recurring subscription value
- AI-powered portrait detection provides high-fidelity results
- Multi-track video editor captures social media creator workflows
| - | - Agent One's long-term project memory creates professional-grade consistency
- Multi-language voice cloning increases creator switching costs
- Real-time collaboration tools enable team-based B2B workflows
|
| Weaknesses | - Frequent export crashes on complex projects
- Lack of vertical video aspect ratio support
- Limited manual text and color-grading controls
| - Aggressive 'no-export' paywall for free users
- Technical glitches in text animations and export stability
- Android version rating (3.7) significantly lags behind iOS (4.6)
| - Premium tier pricing exceeds category median
- Restrictive export-gating triggers high-frequency churn complaints
| - Premium tier at category-median pricing
- 10-use weekly limit on AI effects
- Frequent crashes during large library access
| - | - Premium tier pricing above category median
- 0.7★ Android-iOS rating gap on majority Android base
- No cloud-save despite 142 requests in reviews
| - Aggressive ad frequency disrupts core editing flow
- Removal of custom template-saving forces repetitive manual work
- Subscription gating of previously free features drives negative sentiment
| - | - Aggressive credit consumption prevents task completion
- Lack of transparent trial options drives negative sentiment
- 0.5★ rating gap between iOS and Android platforms
|
| Pricing | free | subscription | freemium | subscription | freemium | subscription | freemium | freemium | freemium |
| Momentum | Zombie | - | Active | Active | Active | Active | Intense | Intense | Intense |
| Update Cadence | 5 versions | - | 5 versions, 5 majors/6mo, ~9d avg | 5 versions, 4 majors/6mo, ~23d avg | 5 versions | 5 versions, 2 majors/6mo, ~11d avg | 5 versions, 5 majors/6mo, ~7d avg | 5 versions | 5 versions, 5 majors/6mo, ~7d avg |
