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BeautyUp－AI Face & Body Editor vs its rivals

Side-by-side comparison against BeautyUp－AI Face & Body Editor's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

BeautyUp－AI Face & Body Editor
This App
BeautyPlus-Selfie Photo Editor
Nemesis
Sweet Selfie Beauty Camera
Contender
Makeup Camera - Beauty Camera
Contender
PrettyUp-Portrait Editor Video
Contender
Hair AI: AI Hairstyle, Haircut
Contender
Phone Mirror app - True Mirror
Peer
150+ Braids Hairstyles Female
Peer
300 Black Men Braid Hairstyles
Peer
Makeup & Beauty
Peer
Core Identity
DeveloperEXITEK LTDPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.Thekla NealaDOSA AppsPixl Concerto Technology LimitedSPARK DYNAMICS YAZILIM HIZMETLERI LIMITED SIRKETICardsFOREFOFOREFOAppsContinuum
CategoryPhoto & VideoPhoto & VideoBeautyBeautyPhoto & VideoPhotographyBeautyBeautyBeautyBeauty
PlatformiOS, AndroidiOS, AndroidAndroidAndroidiOSAndroidAndroidAndroidAndroidiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.4 / 54.2 / 54.6 / 53.3 / 54.6 / 54.2 / 54.5 / 54.4 / 5
Ratings Count19,542345,16510,64912,59811,4355,42491,9101,2691,18413,483
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 17, 2023Apr 25, 2013Apr 22, 2025Mar 29, 2016Dec 23, 2020Sep 24, 2024Dec 23, 2014Mar 3, 2024Oct 4, 2022Oct 15, 2024
Last UpdatedMay 7, 2026May 14, 2026Mar 24, 2026Jun 8, 2025May 12, 2026May 12, 2026Oct 6, 2024Jan 15, 2026May 18, 2026Apr 5, 2026
Sentiment & Reviews
Sentimentpositivenegative--negative----terrible
Score82/10035/100--35/100----15/100
Praises
  • AI-powered image editing tools provide professional results for casual users without complex manual adjustments
  • High quality photo editing tools provide satisfying results for daily creative content creation
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  • Professional photo editing tools provide high quality results for photography enthusiasts
  • Intuitive interface design makes complex video and photo adjustments accessible for casual users
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  • Initial aesthetic customization options provide a promising first impression for new users
Complaints
  • Aggressive monetization and subscription friction frustrate users who encounter unexpected charges after trials
  • Aggressive monetization tactics gate previously free features behind expensive annual subscription paywalls
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  • Aggressive monetization tactics and subscription pressure frustrate users seeking free editing functionality
  • Overly sensitive content moderation flags benign images and prevents necessary editing tasks
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  • Aggressive paywall implementation prevents users from evaluating core functionality before committing to subscriptions
  • Misleading free trial claims lead to unauthorized charges and difficult refund processes
  • Low quality AI output fails to provide realistic or personalized makeup recommendations
Requests
  • Expanded library of diverse hairstyles to allow for more comprehensive aesthetic transformations beyond color changes
  • Flexible pricing models including monthly options that are more affordable for casual users
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  • Expanded access to free editing tools for casual users who cannot afford subscriptions
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Strategic Intel
Strengths
  • Specialized body-tuning interface reduces user cognitive load
  • High-quality AI retouching outputs drive social sharing
  • Subscription model provides recurring revenue from casual creators
  • Editors' Choice badge across 30+ markets sustains organic install velocity
  • 800 million user base provides massive data for AI model refinement
  • Broad library of 400+ filters creates high switching costs for casual users
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  • 3D Relight tool functions as a high-value differentiator for social media influencers
  • Live Photo editing increases session time via unique temporal retouching capabilities
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  • Centralized content aggregation reduces user search time
  • Community feed provides a unified discussion interface
Weaknesses
  • 0.7★ Android-iOS rating gap
  • Unexpected trial-to-subscription charges trigger high refund volume
  • Inconsistent AI generation artifacts erode trust
  • Premium tier annual plan pricing exceeds category median
  • 0.24-star Android-iOS rating gap indicates platform-specific instability
  • Deceptive trial-to-subscription billing complaints erode brand trust
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  • Premium tier monetization pressure is the #1 churn risk
  • Overly sensitive content moderation flags benign images
  • Technical instability and network errors follow recent updates
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  • Aggressive paywall blocks core functionality evaluation
  • Misleading trial claims drive high refund rates
  • AI output quality is perceived as generic
Pricingsubscriptionfreemiumfreemiumfreesubscriptionfreemiumfreefreefreefree
MomentumMaintenanceActive--Active-----
Update Cadence3 versions, ~32d avg5 versions, 2 majors/6mo, ~15d avg--4 versions, 3 majors/6mo, ~15d avg-----

Compare BeautyUp－AI Face & Body Editor head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BeautyUp－AI Face & Body Editor, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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