| Core Identity |
| Developer | Kairosoft Co.,Ltd | ChengDu Starunion Interactive Entertainment Technology Co., Ltd. | LONG TECH NETWORK LIMITED | FunPlus International AG | Hyper Hippo Publishing Ltd. | Wildlife Studios | Auxbrain, Inc. | Supercent, Inc. |
| Category | Games | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.5 / 5 | 3.9 / 5 | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 |
| Ratings Count | 2,902 | 23,226 | 18,267 | 381,543 | 382,183 | 785,678 | 555,500 | 131,583 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 3, 2019 | Jun 23, 2021 | Feb 19, 2018 | Aug 30, 2019 | Feb 19, 2015 | Jul 11, 2015 | Jul 14, 2016 | Feb 9, 2023 |
| Last Updated | Nov 13, 2025 | Apr 22, 2026 | May 1, 2026 | Apr 16, 2026 | May 1, 2026 | Apr 17, 2026 | Apr 1, 2026 | Dec 18, 2025 |
| Sentiment & Reviews |
| Sentiment | positive | mixed | negative | mixed | terrible | mixed | excellent | negative |
| Score | 75/100 | 35/100 | 25/100 | 45/100 | 15/100 | 58/100 | 87/100 | 35/100 |
| Praises | - The core kingdom building loop provides a highly addictive and long-term entertainment experience for players
| - Immersive underground world design with detailed visuals keeps players engaged for long sessions
- Social alliance features provide a strong sense of community and cooperative gameplay
- Consistent event updates provide fresh content for dedicated long-term players
| - Core survival gameplay loop provides long-term entertainment for dedicated strategy enthusiasts
| - Engaging Gameplay
- Social/Alliance Features
| - Core idle gameplay loop provides long-term entertainment value for returning veteran players
| - Nostalgic Value
- Creative Gameplay
| - Non-Intrusive Ad Model
- Offline Playability
| |
| Complaints | - Inefficient NPC pathfinding causes units to take unnecessarily long routes across the map during gameplay
| - Aggressive pay-to-win mechanics force spending to remain competitive in battle modes
- Poor account management and login issues lead to total progress loss
- Toxic player behavior and harassment in global chat remain unaddressed by support
| - Aggressive pay-to-win monetization structures force players into spending to remain competitive against whales
| - Aggressive Pay-to-Win Mechanics
- Poor Customer Support
| - Forced ad popups during menu navigation disrupt the flow of the core experience
| - Intrusive Advertisements
- Restrictive Recent Update
| | - Excessive Advertising
- Game-Breaking Bugs
|
| Requests | - Improved building management tools to allow relocation of structures for better town optimization
| - Improved account recovery and cross-platform login options for existing players
- More effective moderation tools to report and remove abusive players
| - Human-led customer service channels are needed to address account recovery and missing purchase disputes
| - | - Permanent ad removal purchase option requested to replace the current subscription model
| - | - | - |
| Strategic Intel |
| Strengths | - Brand loyalty driven by consistent pixel-art aesthetic
- Deep, non-predatory retention loop
| - High-fidelity visual depth of the ant hill environment sustains player immersion
- Social alliance network effects reduce churn via community-driven goals
- Recurring subscription model secures predictable revenue streams
| - Alliance-based social network effects drive high-frequency login habits
- Deep base-building complexity sustains long-term engagement for core strategy enthusiasts
| - High-profile IP partnerships (Rambo, Resident Evil)
- Massive active user base (2.6M+ ratings)
- Diverse gameplay modes (Survival Royale, Puzzle Party)
| - Prestige-based Angel Investor mechanic sustains multi-year DAU/MAU ratios
- Rotating event structure drives recurring FOMO-based engagement spikes
| - Massive established user base (3.6M+ ratings)
- Unique pet adoption and interaction mechanics
- Accessible blueprint-guided construction system
| - Highly praised optional ad model
- Proprietary 3D chicken swarm visualization
- Deep 'Artifact' and 'Space' meta-game
| - Addictive core Idle Arcade loop
- Thematic depth with drive-thru and multi-food menus
- Massive existing user base (750k+ ratings)
|
| Weaknesses | - Inefficient NPC pathfinding logic
- Lack of building relocation tools
- Forced ads at session start
| - Total progress loss during device transitions drives significant churn
- Lack of account binding options creates high-friction user experience
- Aggressive monetization gating progression alienates non-spending players
| - $24.99/month subscription tier sits significantly above the strategy-game median
- Automated support tickets close without resolution, causing high-value player churn
| - Extreme P2W perception among long-term players
- Poor customer support responsiveness
- Polarizing sexualized character content
| - Forced ad popups during menu navigation erode core experience flow
- Lack of one-time ad-removal purchase option frustrates users
| - Aggressive ad frequency disrupting gameplay flow
- Lack of cloud-save functionality for progress retention
- Recent technical restrictions on block placement
| - Late-game progression walls
- Perceived P2W shift in contracts
- Lack of robust social/guild structures
| - Aggressive ad-load causing 'Upset' sentiment
- Progression-blocking bugs (out-of-bounds upgrades)
- Lack of cross-save functionality
|
| Pricing | freemium | freemium | subscription | freemium | freemium | freemium | freemium | freemium |
| Momentum | Maintenance | Active | Active | Intense | Steady | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, 1 majors/6mo, ~74d avg | 5 versions, 5 majors/6mo, ~9d avg | 5 versions, 3 majors/6mo, ~4d avg | 5 versions, 3 majors/6mo, ~4d avg | 5 versions, 3 majors/6mo, ~18d avg | 5 versions, ~4d avg | 5 versions, 2 majors/6mo, ~47d avg | 5 versions, ~31d avg |
