| Core Identity |
| Developer | ImgBase, Inc. | Mosaic S.r.l. | Shenzhen Wondershare Software Co., Ltd | SHANTANU PTE. LTD. | Bytedance Pte. Ltd | PicsArt, Inc. | Canva | HUBX |
| Category | Photo & Video | Entertainment | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video |
| Platform | iOS, Android | iOS | iOS, Android | iOS | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.5 / 5 | 4.7 / 5 | 4.9 / 5 | 4.6 / 5 | 4.7 / 5 | 4.9 / 5 | 4.5 / 5 |
| Ratings Count | 110,126 | 118,074 | 88,130 | 2,422,504 | 1,105,317 | 1,192,673 | 3,303,370 | 9,356 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 4, 2015 | Feb 2, 2016 | Apr 28, 2016 | Jun 11, 2015 | Apr 14, 2020 | Jan 2, 2013 | Oct 15, 2014 | Mar 29, 2024 |
| Last Updated | Dec 17, 2025 | Jul 4, 2025 | May 1, 2026 | Apr 28, 2026 | Apr 21, 2026 | Jun 30, 2026 | Apr 8, 2026 | May 4, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | terrible | mixed | mixed | mixed | negative | positive | terrible |
| Score | 45/100 | 15/100 | 55/100 | 65/100 | 42/100 | 25/100 | 78/100 | 25/100 |
| Praises | - Core functionality for creating live wallpapers provides a reliable solution for users seeking custom motion backgrounds
| - High visual fidelity of the wallpaper graphics provides a satisfying aesthetic experience for users
| - Intuitive video editing interface allows beginners to create content without steep learning curves
| - Intuitive video editing tools allow beginners to create high quality content without complex learning curves
| - Professional Editing Capabilities
| - Extensive library of editing effects and creative tools provides unmatched artistic versatility
| - Ease of Use
- Creative Versatility
| - High visual quality of generated videos provides satisfaction for users who successfully complete the process
|
| Complaints | - Aggressive monetization tactics and watermark placement frustrate users who expect free access to core conversion features
| - Live wallpaper motion functionality fails to activate on modern device hardware and software versions
- Aggressive monetization tactics and persistent ad frequency degrade the core user experience significantly
- Subscription management difficulties and perceived fraudulent billing practices frustrate users after cancellation
| - Aggressive monetization tactics frustrate users who encounter paywalls after initial project setup
| - Frequent export failures and conversion errors disrupt the final stage of the video editing workflow
| - Aggressive Monetization
- Technical Regressions & Bugs
| - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
| - Aggressive Monetization
- Technical Glitches
| - Aggressive monetization via hidden coin costs after subscription payment creates a sense of being scammed
- Technical failures and processing errors prevent video generation despite successful payment of subscription fees
|
| Requests | - Advanced interaction features like proximity sensor support would allow for more magical and immersive wallpaper experiences
| - Implementation of a functional search tool to improve content discovery within the library
| - Transparent pricing models that clearly define free versus paid feature access before installation
| - Expanded music library integration would allow for more personalized and popular song choices in edits
| - | - Option to disable AI-driven features and content for users preferring traditional editing tools
| - | - Transparent pricing and free trial access to verify video quality before committing to a subscription
|
| Strategic Intel |
| Strengths | - Live Photo conversion engine provides a unique lock-screen utility
- Vertical-first canvas workflow aligns with TikTok and Reels creator needs
| - Weekly content updates drive session frequency
- Favorite collection reduces re-application friction
| - Professional-grade keyframe animation tools
- High-compute AI features gated for pro-sumer conversion
- Cross-platform template library
| - Intuitive interface lowers barrier to entry
- Freemium gate effectively segments casual vs. prosumer users
- Diverse effect library sustains creative engagement
| - Native TikTok integration for audio syncing and publishing
- Superior AI accuracy for background removal and captions
- Massive viral-ready template library
| - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
| - Intuitive UI accessible to non-professionals
- Massive integrated library of 100M+ stock elements
- Seamless cross-platform syncing and real-time collaboration
| - Google Veo3 integration provides high-fidelity output
- Drag-and-drop interface lowers creative barrier
|
| Weaknesses | - Aggressive subscription prompts during free trials
- Playback speed regressions post-update
- Inconsistent system-level wallpaper recognition
| - Motion functionality fails on modern hardware
- Aggressive ad frequency degrades user experience
- Subscription management issues trigger billing complaints
| - Aggressive paywall friction post-edit
- Difficult subscription cancellation process
- 0.64★ Android-iOS rating gap
| - Frequent export failures disrupt final workflow
- High storage footprint forces project deletion
- Intrusive ads degrade navigation
| - Aggressive paywalling of previously free utility features
- Technical instability (export failures) on Android
- Inadequate content moderation in public templates
| - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
| - Resentment over paywalling previously free features
- Mobile video export glitches (content clipping)
- Lack of advanced search and organization functionality
| - Hidden coin costs post-subscription drive refund surges
- Technical instability during generation causes crashes
|
| Pricing | subscription | subscription | subscription | freemium | freemium | freemium | freemium | subscription |
| Momentum | Active | Maintenance | Active | Active | Maintenance | Intense | Active | Active |
| Update Cadence | 5 versions, 2 majors/6mo, ~63d avg | 5 versions | 5 versions, 2 majors/6mo, ~6d avg | 5 versions, 3 majors/6mo, ~20d avg | 5 versions, ~5d avg | 5 versions, ~5d avg | 3 versions, 1 majors/6mo, ~13d avg | 5 versions, ~6d avg |
