Messages vs its rivals

Side-by-side comparison against Messages's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Messages
This App
Signal Private Messenger
Contender
Messenger
Contender
Snapchat
Peer
Discord - Talk, Play, Hang Out
Peer
Core Identity
DeveloperJatisari Inovasi StudioWhatsApp Inc.Viber MediaSignal FoundationTelegram FZ-LLCMeta Platforms, Inc.GoogleTextNow, Inc.Snap IncDiscord Inc.
CategorySocial NetworkingSocial NetworkingCommunication-Social NetworkingSocial NetworkingProductivitySocial Networking--
PlatformAndroid, iOSiOS, AndroidAndroid, iOS-iOS, AndroidAndroid, iOSiOS, AndroidiOS, Android--
Store Metrics
Rating4.1 / 54.7 / 54.6 / 5-4.0 / 54.7 / 54.3 / 54.8 / 5--
Ratings Count35,54917,831,527831,197-265,79412,271,38761,654895,475--
PriceFreeFreeFree-FreeFreeFreeFree--
Release DateOct 25, 2021May 4, 2009Dec 2, 2010-Aug 14, 2013Aug 9, 2011Nov 16, 2010May 7, 2009--
Last UpdatedDec 12, 2025Apr 27, 2026May 6, 2026-Apr 9, 2026May 5, 2026May 1, 2026Apr 19, 2026--
Sentiment & Reviews
Sentimentmixedmixedmixed-negativemixedmixedmixed--
Score45/10065/10055/100-35/10055/10045/10045/100--
Praises
  • Core messaging functionality provides a reliable way to stay connected with friends and family globally
  • Global communication capabilities allow users to maintain long-distance connections with family and friends effortlessly
  • Clear and reliable voice call quality keeps users connected with family members globally
-
  • Core messaging functionality provides a reliable and fast communication experience for daily users
  • Reliable voice and video call quality enables consistent long-distance communication for families and friends
  • Reliable secondary phone number management keeps personal and business communications organized across multiple devices
  • Free Communication Value
  • Improved Call Quality
--
Complaints
  • Aggressive safety filters incorrectly flag benign content as inappropriate during calls and text exchanges
  • Account restriction and banning mechanisms trigger frustration due to lack of transparent reasoning
  • Account activation failures prevent new or returning users from accessing their profiles
-
  • Post-update notification failures prevent users from receiving timely alerts in the background
  • Persistent technical glitches and stability issues disrupt core messaging and media viewing experiences post-update
  • Mandatory identity verification requirements alienate users seeking anonymous or private communication channels
  • Verification and Login Loops
  • Data Loss After Updates
--
Requests
  • Cross-platform support for Windows and Android to improve communication with non-Apple users
  • Screen sharing with real-time annotation requested to improve remote technical support workflows
  • Improved security features to block and report spam from unknown numbers
-
  • Granular control over notification settings and channel recommendations to reduce digital distraction
  • Native application support for wearable devices to enable message initiation from the wrist
  • Integration with native messaging platforms would improve the user experience for daily communication
---
Strategic Intel
Strengths
  • System-level Android integration replaces default messaging on hardware-mapped triggers
  • RCS protocol adoption creates a B2B distribution barrier for carrier partnerships
  • Default-on end-to-end encryption creates high switching costs
  • Massive global network effect sustains daily active usage
  • Default end-to-end encryption builds high user trust
  • Viber Out utility provides a unique revenue stream
-
  • Cloud-based multi-device sync architecture
  • 200,000-member group capacity
  • Open API for bot development
  • Meta social graph integration drives high-frequency user retention
  • Voice and video call reliability sustains international communication utility
  • Workspace integration provides frictionless deployment for existing Google users
  • Cross-device sync increases daily utility
  • Full MVNO status with 5G and SIM support
  • Patented Elastic Calling for network reliability
  • High category rankings (#9 Free, #8 Grossing)
--
Weaknesses
  • Persistent group-thread synchronization failures
  • 0.3★ rating gap between Android and iOS versions
  • Unexplained account bans trigger high user frustration
  • Lack of independent multi-device architecture trails Telegram
  • Account activation failures block new-user onboarding
  • Intrusive ad-redirects during calls drive negative sentiment
  • Sluggish media loading times impact daily retention
-
  • Notification delivery failures in the latest release
  • Unclear monetization prompts during authentication
  • Accessibility regressions for screen reader users
  • Persistent stability regressions post-update disrupt core messaging
  • Opaque account moderation policies trigger unexplained access restrictions
  • Identity verification requirements alienate privacy-focused users
  • Message delivery failures disrupt professional communication
  • Critical verification loop bugs
  • Data persistence issues during updates
  • Poor customer support accessibility
--
Pricingfreefreefreemium-freemiumfreesubscriptionfreemium--
MomentumMaintenanceIntenseActive-ActiveActiveActiveMaintenance--
Update Cadence2 versions, ~125d avg5 versions, ~5d avg4 versions, ~12d avg-5 versions, 1 majors/6mo, ~14d avg5 versions, ~11d avg5 versions, ~6d avg5 versions, ~8d avg--

Compare Messages head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Messages, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0