| Core Identity |
| Developer | Mobble | Farmable AS | WESLEY DEAN ARCHER | Gallagher Group Ltd | AgriWebb | ICBF | Traction Ag | Farmbrite | Dragonfly IT Inc. | FarmQA |
| Category | Business | Productivity | Business | Productivity | Productivity | Business | Business | Business | Productivity | Productivity |
| Platform | iOS, Android | iOS, Android | iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 0.0 / 5 | 3.9 / 5 | 5.0 / 5 | 3.8 / 5 | 4.2 / 5 | 0.0 / 5 | 4.3 / 5 | 4.0 / 5 | 4.0 / 5 | 4.7 / 5 |
| Ratings Count | 0 | 11 | 1 | 4 | 13 | 0 | 6 | 5 | 7 | 24 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Jul 21, 2020 | Apr 3, 2019 | Feb 24, 2026 | Feb 4, 2021 | May 3, 2017 | Nov 24, 2020 | Jan 5, 2021 | Oct 22, 2019 | May 25, 2016 | Jun 19, 2017 |
| Last Updated | May 5, 2026 | May 10, 2026 | May 10, 2026 | May 12, 2026 | May 7, 2026 | Feb 26, 2026 | May 12, 2026 | Dec 12, 2025 | May 6, 2026 | May 12, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | - | - | - | - | terrible | mixed | - | positive |
| Score | - | 65/100 | - | - | - | - | 10/100 | 50/100 | - | 85/100 |
| Praises | - | - Simple and convenient to use
| - | - | - | - | - | - Customer service responsiveness via email provides fast and helpful support for farm management issues
- Comprehensive animal species database allows farmers to manage diverse livestock in one centralized location
| - | - Offline scouting capabilities
- Customizable scouting forms
|
| Complaints | - | - Limited free-tier spray record capacity
| - | - | - | - | - Authentication failure prevents users from accessing the application interface entirely
| - Subscription model requirements create barriers for users who prefer non-paid access to farm management tools
- Technical installation failures and account access issues prevent users from utilizing the service as intended
| - | - Template design complexity
|
| Requests | - | - | - | - | - | - | - | - Simplified user interface navigation to reduce confusion during daily farm management tasks
| - | - |
| Strategic Intel |
| Strengths | - Offline-first architecture ensures consistent performance in remote grazing zones
- Mob-focused interface reduces cognitive load for livestock-heavy operations
| - Partner portal creates B2B distribution barrier
- Mobile-first interface lowers entry friction
| - Offline GPS mapping functions as a critical utility in remote field environments
- Cattle-centric UI provides a lower learning curve than general-purpose farm managers
| - Proprietary hardware-sync creates high switching costs
- Automated compliance reporting functions as regulatory moat
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - National cattle breeding database integration provides genetic insights unavailable to generalist competitors
- Alignment with national agricultural policy ensures long-term utility for Irish farmers
| - Map-based interface anchors operational workflows to field locations
| - Offline scouting ensures utility in low-connectivity rural environments
- All-in-one architecture increases switching costs for biodiverse farms
| - Offline-first data capture enables reliable field operations in remote areas
- 70+ standardized compliance reports create high switching costs for safety-certified growers
| - Multi-scout report merging creates enterprise-level data consistency
- Custom template designer allows deep adaptation to specialty crops
- Cloud-based storage enables cross-platform team visibility
|
| Weaknesses | - No integrated accounting tools compared to Farmbrite
- Lacks a formalised partner portal for external service providers
| - 5-job free limit drives churn
- Manual data entry lacks hardware automation
| - Premium tier absent despite operational costs
- No team-based collaboration features for multi-person ranching operations
- 0 reviews indicate low social proof for new users
| - Zero Android rating count indicates poor adoption
- Lack of collaborative team features limits utility
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - Lack of offline mode prevents data entry in rural areas with poor connectivity
- Legacy mobile interface creates friction compared to modern field-first apps
| - Critical authentication failure blocks all user access
- 0.0 rating on Android platform
| - Technical installation failures on mobile devices
- Subscription-only access limits top-of-funnel conversion
- Navigation complexity in cattle management modules
| - Modular, custom-quoted pricing creates friction for small-to-mid-sized growers
- 4.0 rating on limited review volume suggests a lack of broad user-base validation
| - $500/user/month pricing exceeds independent consultant budgets
- Lack of native partner portal forces external collaboration
- No built-in tank mix calculator increases planning time
|
| Pricing | subscription | freemium | free | free | freemium | free | subscription | freemium | subscription | subscription |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, ~1d avg | 2 versions, 1 majors/6mo, ~1d avg | 1 versions | 2 versions, ~4d avg | 2 versions, ~1d avg | 2 versions, ~1d avg | 2 versions, 1 majors/6mo, ~119d avg | 2 versions, ~484d avg | 1 versions | 2 versions, ~0d avg |
