MobileLink vs its rivals

Side-by-side comparison against MobileLink's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

MobileLink
This App
AT&T
Peer
Core Identity
DeveloperSamsung Electronics Co., Ltd.Brother Industries, LTD.Immedia SemiconductorTP-Link Systems Inc.UVNV, Inc.AT&T Services, Inc.Ooklatoggle apps
CategoryUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilities
PlatformAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating1.7 / 54.6 / 54.7 / 54.8 / 54.7 / 54.8 / 54.5 / 54.8 / 5
Ratings Count10162,849454,878136,320236,291114,02327,67470,961
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateApr 2, 2012Mar 30, 2021Nov 20, 2015May 17, 2013Nov 15, 2017May 1, 2009Jan 4, 2009Jun 7, 2023
Last UpdatedSep 1, 2015Apr 28, 2026Mar 30, 2026Apr 16, 2026Apr 16, 2026May 19, 2026Apr 28, 2026May 19, 2026
Sentiment & Reviews
Sentimentterriblenegativenegativeexcellent-negativemixedmixed
Score15/10035/10028/10085/100-25/10035/10045/100
Praises
  • Long-term professional utility for retail staff managing daily work tasks
  • Core printing and scanning functionality provides utility when the connection remains stable for users
  • User-Friendly Interface
  • Simplified setup process allows users to configure range extenders and routers without technical manuals
-
  • Simplified bill payment and account management features provide convenience for long-term users
  • Consistent and reliable network speed measurement utility for daily connectivity monitoring
  • Universal remote functionality provides a reliable alternative when physical controllers are misplaced or broken
  • Connection stability improvements following the latest update reduce the need for frequent manual re-pairing
Complaints
  • Frequent application crashes and connectivity failures prevent essential daily work tasks
  • Persistent wireless connectivity failures prevent the app from identifying printers on the local network
  • Slow Performance and Buffering
  • Subscription and Paywall Frustrations
  • Connectivity failures and device disappearance issues require frequent manual intervention to restore network visibility
-
  • Post-update interface changes hide essential account access and billing functionality behind advertisements
  • Aggressive ad placement and subscription prompts obscure test results and degrade user experience
  • Aggressive paywall implementation restricts essential remote features like volume control behind a monthly subscription
  • Intrusive advertisement placement disrupts the user experience during critical navigation and search tasks
Requests
  • Regular maintenance and bug fixes to restore support for legacy hardware
  • In-app document management tools for scanning and rearranging pages before finalizing print jobs
-
  • Expanded device information and improved user interface clarity for monitoring network traffic
-
  • Restoration of the previous account dashboard layout to improve navigation and accessibility
  • Reintroduction of legacy throughput charts to support advanced network diagnostic workflows
-
Strategic Intel
Strengths
  • Internal tool for 550+ retail locations provides a captive, non-discretionary user base
  • Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
  • Extended warranty rewards incentivize hardware registration and long-term app retention
  • Native Alexa ecosystem integration
  • Market-leading battery life claims
  • High category grossing rank (#2)
  • Visual placement assistant reduces hardware return rates
  • Cloud-based remote management lowers support costs
  • 24-language localization enables global B2B distribution
-
  • ActiveArmor security integration increases switching costs
  • Andi AI assistant reduces support overhead
  • Self-install tools lower activation costs
  • 55-billion-test global dataset creates a proprietary benchmark moat
  • Downdetector integration provides unique real-time outage utility
  • Global server network ensures high-accuracy connectivity data
  • Dual-mode connectivity (WiFi/IR) captures legacy and smart TV segments
  • Cross-platform consistency reduces household friction
  • Centralized app management functions as a daily-use navigation hub
Weaknesses
  • 1.72-star iOS rating reflects severe technical debt and persistent crash loops
  • Persistent wireless connectivity failures prevent printer discovery on local networks
  • Mandatory account registration requirements alienate users seeking simple, frictionless printing access
  • Post-update regressions causing print failures drive users toward third-party printing utilities
  • Significant video loading latency (buffering)
  • Aggressive monetization of previously free features
  • Text-only notifications lack visual context
  • Mandatory account registration creates onboarding friction
  • Intermittent device discovery failures erode daily habit
  • Parental control navigation loops block subscription conversion
-
  • Interface changes hide core billing access
  • Frequent application crashes during navigation
  • Reports of unauthorized third-party software installations
  • Aggressive interstitial ad-placement blocks test results
  • 0.05★ rating gap between iOS and Android platforms
  • Removal of legacy throughput charts limits advanced diagnostic utility
  • Basic volume controls locked behind subscription tier
  • High-frequency subscription prompts disrupt core navigation
  • Discovery failures for specific smart TV brands
Pricingfreefreemiumsubscriptionfreemiumsubscriptionfreefreemiumfreemium
MomentumMaintenanceMaintenanceMaintenanceActiveIntenseActiveActiveActive
Update Cadence5 versions, ~1229d avg5 versions, 2 majors/6mo, ~12d avg4 versions, ~7d avg5 versions, ~7d avg5 versions5 versions, ~12d avg5 versions, 1 majors/6mo, ~12d avg5 versions, 1 majors/6mo, ~14d avg

Compare MobileLink head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by MobileLink, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0