My Bad
By FunCraft
My Bad is a 1v1 competitive board game for iOS and Android, featuring real-time PvP battles and cosmetic pawn customization.
The App DNA
What makes this app unique?
Users hire the game for quick, nostalgic competitive sessions, but the current ad-heavy monetization disrupts the very flow they seek.
For Casual gamers and families seeking competitive, fast-paced board game experiences.
What does it look like?
Key features
Real-time head-to-head board game matches against global players
Ranked competitive system tracking player progress and status
Reward multiplier triggered by consecutive match victories
Visual cosmetic modifications for player game pieces
Linear progression path featuring distinct stages and challenges
How much does it cost?
Freemium model relies on ad-supported gameplay and IAP for cosmetic customization.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for approximately 6 months, with the last recorded releases occurring on November 14, 2025. There is no evidence of ongoing development, feature updates, or live operations. Given the lack of activity since the provided date, the development status is classified as zombie.
Who built it?
FunCraft
13+ apps tracked · Games
Card Connect: Make Sequences!
Bingo Dice
Dice Connect - Sequence Twist
Farkle Dice Roll
Hot Rolls Dice Strategy Game
Word Yatzy - Fun Word Puzzler
Dice Yatzy - Classic Fun Game
Shut the Box: Classic Dice
Hello Kitty - Merge Town
Farkle Cards
Merge Kingdoms - Tower Defense
Cribbage Classic - Card GameUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate core gameplay loop provides an engaging and nostalgic experience similar to classic board games, but report excessive ad frequency during active matches disrupts the flow and enjoyment of gameplay.
How are ratings & reviews evolving?
What users say, by theme
- Core gameplay loop provides an engaging and nostalgic experience similar to classic board games
- Excessive ad frequency during active matches disrupts the flow and enjoyment of gameplay
99 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Bad
How's the Games market?
My Bad holds a #160 Grossing position in the US Board Game category, signaling early market penetration. The reliance on ad-heavy monetization creates a tension between short-term revenue and the long-term retention needed to climb the charts.
Read the market outlookThe rivals identified
By GAMETION GLOBAL TECHNOLOGIES PTE LIMITED
Dominates the board game PvP niche with massive scale and a proven, long-term retention model that directly competes for the same casual board game audience.
- Integrates robust social features like voice chat and Facebook login to drive high-frequency social retention
- Supports cross-platform local multiplayer, allowing users to play on the same device or across different networks
- Maintains a massive, established player base that creates a significant network effect barrier for new entrants
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for My Bad
Where is it heading?
The board game category is consolidating around titles with deep social features and stable performance. My Bad is currently exposed: its reliance on ad-monetization creates a negative sentiment floor that will likely erode its recent grossing gains unless the team shifts toward a more player-friendly IAP model.
- Technical instability during matches causes progress loss, which compounds the churn pressure already visible in negative sentiment feedback.
- Aggressive ad frequency disrupts the core gameplay loop, which limits the long-term retention needed to sustain the current grossing rank.
The SWOT
- High-frequency 1v1 PvP loop drives session density
- WinStreak multipliers incentivize extended play sessions
- Implement one-time purchase to remove ads
- Introduce social-gifting mechanics
Next best moves
Ship one-time ad-removal IAP because users explicitly request it to replace high-cost subscriptions → increase conversion
+ 2 more prioritized movesThe counter-intuitive read
The game's #160 grossing rank is a liability…
Read the full takeFeature gaps
Voice chat (available in Ludo King but missing here) +1
Since the last report: The app has entered a maintenance-only phase with no feature development for six months, leading to increased user dissatisfaction regarding monetization and technical performance.
Bottom line
My Bad succeeds as a nostalgic 1v1 board game, but its aggressive ad-monetization and technical instability threaten long-term viability, so the PM must prioritize ad-removal IAP and stability fixes to secure the player base.
Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated