Report updated May 20, 2026
My Bad
For casual gamers and families seeking competitive, fast-paced board game experiences.
My Bad is a challenged games app that is free with in-app purchases. With a 4.8/5 rating from 5.4K reviews, it faces significant user friction. Users particularly appreciate core gameplay loop provides an engaging and nostalgic experience similar to classic board games, though excessive ad frequency during active matches disrupts the flow and enjoyment of gameplay remains a common concern.
What is My Bad?
My Bad is a 1v1 competitive board game for iOS and Android, featuring real-time PvP battles and cosmetic pawn customization.
Users hire the game for quick, nostalgic competitive sessions, but the current ad-heavy monetization disrupts the very flow they seek.
Current Momentum
v1.19 · 6mo ago
Zombie- Ships minor bug fixes.
- Entered US Board Game grossing charts.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Real-time head-to-head board game matches against global players
Ranked competitive system tracking player progress and status
Reward multiplier triggered by consecutive match victories
Visual cosmetic modifications for player game pieces
Linear progression path featuring distinct stages and challenges
How much does it cost?
- Free-to-play with ad support
- In-app purchases for cosmetic items
Freemium model relies on ad-supported gameplay and IAP for cosmetic customization.
Who Built It?
FunCraft
Transforming classic tabletop and word games into social daily rituals for casual mobile players.
Portfolio
13
Apps
What other apps does FunCraft make?
Card Connect: Make Sequences!
Bingo Dice
Dice Connect - Sequence Twist
Farkle Dice Roll
Hot Rolls Dice Strategy Game
Word Yatzy - Fun Word Puzzler
Explore the full FunCraft report
Portfolio breakdown, audience, momentum, and every app published by FunCraft.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core gameplay loop provides an engaging and nostalgic experience similar to classic board games, but report excessive ad frequency during active matches disrupts the flow and enjoyment of gameplay and technical instability including freezing and crashing causes loss of game progress and streaks.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for My Bad?
How's The Games Market?
How does it evolve in the Games market?
My Bad holds a #160 Grossing position in the US Board Game category, signaling early market penetration. The reliance on ad-heavy monetization creates a tension between short-term revenue and the long-term retention needed to climb the charts.
Rank progression
2 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Dominates the board game PvP niche with massive scale and a proven, long-term retention model that directly competes for the same casual board game audience.
Differentiators
- Integrates robust social features like voice chat and Facebook login to drive high-frequency social retention
- Supports cross-platform local multiplayer, allowing users to play on the same device or across different networks
- Maintains a massive, established player base that creates a significant network effect barrier for new entrants
Head to head
The target app must lean into its 'fast-paced' 1v1 differentiator to avoid a direct feature-parity war it cannot win against Ludo King's massive network effects.
Contenders(2)
Shares the 'competitive 1v1 PvP' DNA, focusing on physics-based combat that mirrors the target's 'bump and slide' mechanics.
Differentiators
- Employs physics-based vehicle combat that provides a more chaotic, high-energy alternative to traditional board games
- Offers a wide variety of unlockable vehicles and arenas that provide deeper progression than standard pawn customization
A direct thematic competitor that maintains high engagement through frequent updates and a polished, social-first board game experience.
Differentiators
- Features high-frequency content updates and seasonal events that keep the core board game loop fresh
- Utilizes a sophisticated social-gifting economy that incentivizes daily logins and long-term player retention
Same space(2)
Competes for the same casual, time-filling gaming session, though it shifts the focus from PvP to solo puzzle-solving.
Differentiators
- Uses a narrative-driven crossword format that appeals to players seeking a structured, solo progression experience
- Monetizes through a sophisticated hint and energy system that differs from the target's PvP-focused rewards
An adjacent classic strategy game that competes for the same 'quick-session' board game audience.
Differentiators
- Provides a pure, skill-based competitive environment without the random 'bump and slide' elements of the target
- Focuses on deep, long-term mastery rather than the casual, luck-infused PvP experience of My Bad
New entrants(1)
An emerging threat that successfully translates the 1v1 PvP sports experience into a highly accessible, casual mobile format.
Differentiators
- Uses a simplified, fast-paced control scheme that makes high-stakes 1v1 matches accessible to casual players
- Implements a card-based progression system for team building that creates a strong, addictive long-term loop
Compare My Bad against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for My Bad
Strengths to defend, gaps to attack
Core Strengths
- High-frequency 1v1 PvP loop drives session density
- WinStreak multipliers incentivize extended play sessions
Critical Frictions
- Excessive ad frequency disrupts match flow
- Technical instability causes progress loss
- High-cost temporary ad-free subscriptions
Growth Levers
- Implement one-time purchase to remove ads
- Introduce social-gifting mechanics
Market Threats
- Ludo King’s massive player pool ensures faster matchmaking
- Technical instability drives churn to stable alternatives
What are the next best moves?
Ship one-time ad-removal IAP because users explicitly request it to replace high-cost subscriptions → increase conversion
Top request theme in sentiment analysis
Trade-off: Pause cosmetic pawn skin development — ad-removal has higher revenue impact.
Audit match-flow ad triggers because ad-frequency is the #1 complaint theme → improve retention
Sentiment analysis identifies ad frequency as the primary churn driver
Trade-off: Delay Journey Mode content expansion — stability and flow are higher priority.
Rebuild crash-handling logic because technical instability causes progress loss → reduce negative reviews
Technical instability is the #2 complaint theme
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The game's #160 grossing rank is a liability, as maintenance-mode at the top of the board game category makes it more vulnerable to a single live-ops rival than a lower-ranked app with room to grow.
Feature Gaps vs Competitors
- Voice chat (available in Ludo King but missing here)
- Cross-platform local multiplayer (available in Ludo King but missing here)
Key Takeaways
My Bad succeeds as a nostalgic 1v1 board game, but its aggressive ad-monetization and technical instability threaten long-term viability, so the PM must prioritize ad-removal IAP and stability fixes to secure the player base.
Where Is It Heading?
Mixed Signals
The board game category is consolidating around titles with deep social features and stable performance. My Bad is currently exposed: its reliance on ad-monetization creates a negative sentiment floor that will likely erode its recent grossing gains unless the team shifts toward a more player-friendly IAP model.
Technical instability during matches causes progress loss, which compounds the churn pressure already visible in negative sentiment feedback.
Aggressive ad frequency disrupts the core gameplay loop, which limits the long-term retention needed to sustain the current grossing rank.