My Fish Shop vs its rivals

Side-by-side comparison against My Fish Shop's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

My Fish Shop
This App
Fishing Hook
Contender
Core Identity
DeveloperSupercent, Inc.Ten Square Games S.A.MOBIRIXNexelonGamegos Teknoloji A.S.Auxbrain, Inc.Hyper Hippo Publishing Ltd.Kolibri Games GmbH
CategoryGamesGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.6 / 54.8 / 54.6 / 53.8 / 54.6 / 54.8 / 54.7 / 54.7 / 5
Ratings Count24153,2731,35983036,110555,500382,183846,717
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 1, 2025Oct 24, 2017Mar 14, 2016May 16, 2019Feb 21, 2017Jul 14, 2016Feb 19, 2015Jul 1, 2016
Last UpdatedJan 8, 2026May 14, 2026Dec 8, 2025Apr 7, 2026May 2, 2026Apr 1, 2026May 1, 2026May 6, 2026
Sentiment & Reviews
Sentimentnegativepositivepositivenegativemixedexcellentterriblepositive
Score35/10075/10074/10025/10065/10087/10015/10075/100
Praises
  • Core fishing mechanics provide an enjoyable experience for short play sessions
  • Relaxing fishing mechanics provide a satisfying boredom buster for casual mobile gaming sessions
  • Nostalgic Appeal
  • Engaging Gameplay
  • Calming audio and visual design provide a relaxing escape from daily stress
  • Addictive restaurant simulation loop provides a relaxing escape for long-term players
  • Absence of forced advertisements allows for uninterrupted and engaging gameplay sessions
  • Non-Intrusive Ad Model
  • Offline Playability
  • Core idle gameplay loop provides long-term entertainment value for returning veteran players
  • Core idle mining mechanics provide a satisfying and addictive gameplay loop for long-term players
Complaints
  • Technical glitches during boat docking prevent players from selling fish and progressing
  • Aggressive ad placement and monetization pressure detract from the core gameplay experience
  • Aggressive pay-to-win monetization gates progression in new locations and ruins competitive fairness
  • Intrusive Advertisements
  • In-Game Economy Balance
  • Aggressive forced ad frequency disrupts the relaxing atmosphere of the core gameplay
  • Removal of visual hints for celebrity dish preferences creates frustration and slows progression
  • Aggressive Monetization
  • Forced ad popups during menu navigation disrupt the flow of the core experience
  • Excessive frequency of pop-up advertisements disrupts the user experience and creates navigation friction
Requests
  • Additional content and level expansion required to sustain long-term player interest
  • Fairer matchmaking systems to prevent F2P players from facing whale-tier opponents in tournaments
-
  • Clearer tutorial guidance on advanced mechanics like bait usage and inventory management
  • Bulk action options for cleaning stoves and managing inventory would improve efficiency
-
  • Permanent ad removal purchase option requested to replace the current subscription model
  • Expanded shop utility allowing players to exchange earned coins for premium currency
Strategic Intel
Strengths
  • Idle-income loop drives daily check-in frequency
  • Arcade-idle mechanics lower the barrier to entry
  • High-fidelity 3D fish models sustain visual immersion
  • Deep skill-tree progression creates long-term retention
  • Global fishery variety supports diverse player interests
  • Full offline functionality
  • Low storage/data requirements
  • Strong nostalgic brand loyalty
  • ASMR-focused audio design sustains a unique healing brand identity
  • Offline-first architecture expands addressable market to data-constrained segments
  • Community-driven team features foster collaboration [Social Mechanics]
  • Absence of forced ads differentiates the experience [Monetization Strategy]
  • Deep interior design customization drives creative engagement [Core Loop]
  • Highly praised optional ad model
  • Proprietary 3D chicken swarm visualization
  • Deep 'Artifact' and 'Space' meta-game
  • Prestige-based Angel Investor mechanic sustains multi-year DAU/MAU ratios
  • Rotating event structure drives recurring FOMO-based engagement spikes
  • Offline-first architecture maintains stability for low-connectivity users
  • Proven event-mine retention loop drives daily active usage
Weaknesses
  • Docking glitches halt progression at level milestones
  • Content exhaustion occurs within two hours of play
  • Aggressive pay-to-win progression gates
  • Technical instability during multiplayer sessions
  • Unresponsive customer support interactions
  • Aggressive ad frequency (top churn risk)
  • Lack of guided onboarding/tutorials
  • Imbalanced economy (high consumable costs)
  • Forced ad frequency contradicts the core relaxing value proposition
  • Pay-to-win bait mechanics create high-churn frustration points
  • Removal of celebrity dish hints slows progression [Progression Friction]
  • Inconsistent ad reward delivery [Technical Friction]
  • Low-contrast text elements create accessibility barriers [UI/UX]
  • Late-game progression walls
  • Perceived P2W shift in contracts
  • Lack of robust social/guild structures
  • Forced ad popups during menu navigation erode core experience flow
  • Lack of one-time ad-removal purchase option frustrates users
  • High-frequency ad-popups drive navigation friction
  • Technical instability during ad playback hinders reward collection
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceActiveMaintenanceMaintenanceActiveMaintenanceSteadyActive
Update Cadence4 versions, 1 majors/6mo, ~45d avg5 versions, 3 majors/6mo, ~8d avg5 versions, ~61d avg5 versions, 2 majors/6mo, ~33d avg5 versions, 5 majors/6mo, ~5d avg5 versions, 2 majors/6mo, ~47d avg5 versions, 3 majors/6mo, ~18d avg5 versions, ~9d avg

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Fish Shop, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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