MOBIRIX
For casual mobile gamers seeking low-friction, offline-capable entertainment during short breaks or travel.
Snapshot
Who is MOBIRIX?
Providing accessible, offline-capable arcade and sports simulations for casual mobile gamers globally.
Target audience
Portfolio
Free 98Last updated
World Soccer League
v1.9.9.9.9.7
8mo ago
Publisher DNA
What defines MOBIRIX?
Publisher DNA
Primary focus
Mobile games · casual arcade and sports simulations
Scale
studio
Target audience
Casual mobile gamers seeking low-friction, offline-capable entertainment during short breaks or travel.
Signature Patterns
- •Strong emphasis on offline playability and low data requirements across the portfolio
- •Consistent use of 'King' or 'Championship' branding for sports and board game titles
- •Focus on one-handed controls and physics-based arcade mechanics
- •Broad localization strategy supporting up to 16 languages per app
- •High-frequency update cycle across the entire active portfolio
Portfolio momentum
Maintained an intense development pace with 93 updates or releases in the last 6 months, keeping 96% of the 50-app portfolio active.
Portfolio
What does MOBIRIX ship?
Apps
98 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 32 of 98 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States32 / 32
- Mexico30 / 32
- Brazil29 / 32
- Canada6 / 32
Europe (9)
- Germany30 / 32
- Italy30 / 32
- Netherlands30 / 32
- Portugal30 / 32
- Spain30 / 32
›+4 more europe markets
- Sweden30 / 32
- France29 / 32
- Turkey7 / 32
- United Kingdom7 / 32
Asia-Pacific (7)
- Japan30 / 32
- South Korea29 / 32
- India7 / 32
- Indonesia7 / 32
- Singapore7 / 32
›+2 more asia-pacific markets
- Vietnam7 / 32
- Australia6 / 32
Core markets (32/32 apps)
User Sentiment
How do users feel about their apps?
22
Positive apps
5
Neutral / mixed
5
Negative apps
63/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does MOBIRIX compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same casual puzzle audience by offering free-to-play logic games that occupy daily habit-forming time slots.
Contenders(14)
Both apps compete for the same casual puzzle audience by offering grid-based logic challenges, though they differ in thematic presentation and content depth.
Both apps compete for the casual puzzle audience, but they diverge on monetization and connectivity: Hamdoku relies on ad-supported online play, while the rival offers a paid, offline-capable experience.
Both apps target the logic puzzle category with free-to-play models, competing for the same casual audience seeking daily brain-teasing content.
Both apps target casual puzzle gamers seeking approachable logic challenges, with Hamdoku using hamster-themed grid placement and Sudoku Color using color-coded logic systems.
Zoodoku targets the same casual puzzle audience by replacing numeric Sudoku grids with animal-themed logic, directly overlapping with the core gameplay mechanic of Hamdoku.
Both apps target the casual puzzle market with freemium models, competing for the same daily active user time within the puzzle category.
Both apps compete for the same casual puzzle audience by offering logic-based brain training games within the mobile puzzle category.
Both apps apply Sudoku-style logic rules to non-numeric grid puzzles, targeting the same casual puzzle audience through grid-based deduction mechanics.
Both apps apply Sudoku-style logic rules to non-numeric themes and target the same casual puzzle audience. They compete directly for users seeking daily logic challenges with a thematic twist.
Both apps target casual puzzle players, but Sudoku by Staple Games captures the segment seeking a distraction-free environment, directly competing with the ad-heavy monetization model currently present in Hamdoku.
Both apps target casual puzzle players with freemium logic challenges, competing for the same time-share in the puzzle category.
Both apps compete for the same casual puzzle audience by offering grid-based logic challenges, forcing a direct choice between Hamdoku's aesthetic-driven experience and the rival's classic numeric format.
Both apps replace traditional numeric Sudoku grids with animal-themed logic puzzles, targeting the same casual puzzle audience seeking non-numeric brain teasers.
Both apps target the casual puzzle market by replacing standard Sudoku numbers with animal-themed logic constraints and region-based rules.
Same space(7)
It targets the same table-sports niche by utilizing physics-based simulation to replicate traditional table hockey mechanics.
This app serves the same core puzzle audience but focuses on traditional numeric gameplay and deep statistical tracking rather than the character-driven aesthetic of Hamdoku.
This app serves the same brain-training demographic but shifts the core mechanic from single-unit placement to domino tile manipulation.
It occupies the same niche of animal-themed grid logic puzzles but expands the rule set to include N-queens and Star Battle constraints.
It serves the same casual hockey gaming segment but shifts the focus toward a collection-based progression system and competitive multiplayer modes.
This app targets the same casual logic puzzle audience by replacing numerical Sudoku constraints with animal-themed grid placement mechanics.
It competes for the same casual arcade sports audience by prioritizing offline-first architecture to maintain engagement in low-connectivity environments.
The Analyst's Read
The bottom line on MOBIRIX
Bottom line
MOBIRIX is a disciplined, high-output publisher that dominates the low-friction arcade niche through extreme localization and offline accessibility. Their ability to maintain nearly 100% portfolio activity suggests a highly efficient operational framework that is difficult for smaller studios to replicate.
Frequently asked questions
How many apps does MOBIRIX publish?
What kind of apps does MOBIRIX make?
What is MOBIRIX's top app?
In how many countries are MOBIRIX's apps available?
What fed this analysis
- Apps analyzed:
- 50
- With full intel:
- 0
- With overview:
- 50
- Website scraped:
- yes
- Social presence:
- yes