Om Nom: Run is an endless runner game featuring characters from the Cut the Rope universe, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Games
Sentiment
3.8
85k reviews
Nemesis
Subway Surfers
The App DNA
What makes this app unique?
Players hire the game for low-stakes, nostalgic entertainment, but the current ad-heavy experience conflicts with the intended casual flow.
For Casual mobile gamers and fans of the Cut the Rope franchise.
What does it look like?
Key features
Continuous forward movement through procedurally generated obstacles.
Collection of playable characters and outfits.
Boosters including rockets and magnets.
How much does it cost?
Freemium model relies on ad-supported gameplay and IAP for character/booster acquisition.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app has shipped only two minor updates in the last four months, resulting in a cadence of approximately 0.06 releases per week. Development is currently in a maintenance phase, focusing exclusively on stability and bug fixes. There is no evidence of new content, features, or live operations in the provided release history. The development trend is stable at a low-frequency maintenance level.
Who built it?
ZeptoLab UK
13+ apps tracked · Games
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate nostalgic gameplay loop provides long-term entertainment value for returning franchise fans, but report intrusive and frequent ad placements disrupt the core gameplay experience for many users.
How are ratings & reviews evolving?
What users say, by theme
- Nostalgic gameplay loop provides long-term entertainment value for returning franchise fans
- Intrusive and frequent ad placements disrupt the core gameplay experience for many users
99 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Om Nom: Run
How's the Games market?
The app maintains a 4.4 rating on iOS despite a 3.8 rating on Android, signaling that technical stability issues are disproportionately impacting the larger Android user base.
Read the market outlookThe rivals identified
By Sybo Games ApS
As the definitive endless runner with massive scale and high-frequency content updates, it sets the industry standard for the genre.
- Maintains a relentless bi-weekly content update cycle that keeps the global player base constantly engaged.
- Leverages massive brand-as-category status to dominate search intent for the entire endless runner genre.
- Features a highly mature live-ops engine that consistently delivers seasonal themes and limited-time character events.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Om Nom: Run
Where is it heading?
The endless runner market is consolidating around high-velocity live-ops, leaving Om Nom: Run exposed due to its maintenance-mode update cadence. Unless the team addresses the ad-removal friction and stability issues, the app will continue to lose share to rivals like Subway Surfers that offer more consistent, ad-free experiences.
- Technical instability in the latest update causes session abandonment, which compounds the rating drag already visible on Android.
- Users report: Predatory ad-monetization complaints trigger uninstalls, which directly erodes the lifetime value of the existing casual player base.
The SWOT
- Franchise IP recognition drives organic discovery
- Mission-based progression provides clear retention milestones
- Untapped B2B education partnerships
- Secondary meta-game progression integration
Next best moves
Ship ad-free experience for subscribers because failure to remove ads is the top churn driver → stabilize subscription revenue.
+ 1 more prioritized moveThe counter-intuitive read
The high volume of Android reviews compared to…
Read the full takeFeature gaps
Real-time multiplayer (available in Subway Surfers but absent here) +1
Since the last report: The app has transitioned into a maintenance phase characterized by technical regressions, declining user sentiment, and critical monetization failures.
Bottom line
The app maintains a strong nostalgic hook but suffers from critical monetization and stability friction, so the PM must prioritize fixing the ad-free subscription logic to stop the current churn surge.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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