| Core Identity |
| Developer | POBUCA - SIEBEN S.M. P.C. | FullContact Inc. | INTSIG PTE. LTD. | Covve | Zoho Corporation | HubSpot, Inc. | salesforce.com |
| Category | Business | Productivity | Business | Productivity | Business | Business | Business |
| Platform | Android, iOS | iOS, Android | Android, iOS | Android, iOS | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.5 / 5 | 3.1 / 5 | 4.5 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 31 | 5,781 | 11 | 619 | 865 | 14,770 | 342,622 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 21, 2015 | Dec 6, 2012 | Oct 9, 2014 | Mar 4, 2015 | Dec 11, 2019 | Apr 27, 2016 | Nov 22, 2010 |
| Last Updated | May 11, 2021 | Mar 5, 2026 | Apr 7, 2026 | Apr 8, 2026 | Apr 27, 2026 | Apr 17, 2026 | Apr 21, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | negative | - | - | excellent | - | positive |
| Score | 50/100 | 35/100 | - | - | 88/100 | - | 75/100 |
| Praises | - Visual organization of individual profiles versus organizations provides a clean user experience
| - Core contact management functionality provides a useful utility for organizing personal and professional address books
- Integration with external services like email clients enhances the utility of contact management workflows
| - | - | - Clean and intuitive interface design allows small business owners to manage sales pipelines without training
| - | - Highly customizable CRM workflows allow businesses to tailor the interface to specific operational requirements
|
| Complaints | - Lack of a duplicate manager tool complicates contact management when syncing multiple sources
| - Aggressive contact merging and sync errors cause irreversible data loss and corruption of address books
- High subscription costs for premium features are perceived as poor value compared to free alternatives
| - | - | - Lack of native integration with Apple services creates friction for users within the Apple ecosystem
| - | - Inconsistent user interface design compared to browser versions creates navigation friction for mobile users
|
| Requests | - Native duplicate management functionality to handle contact merging across multiple synced sources
| - Automatic metadata logging for new contacts would help users track when relationships were established
| - | - | - Enhanced calendar and scheduling views within the mobile application to improve time management
| - | - Automatic data synchronization capabilities are needed to support work in low network connectivity environments
|
| Strategic Intel |
| Strengths | - Virtual assistant bot automates contact maintenance
- Clean UI separates professional entities from individual records
| - Multi-account sync engine integrates Gmail, Exchange, and iCloud simultaneously
- AI-powered business card transcription provides high-utility professional data entry
| - | - | - Pipeline-focused UI reduces training time for non-technical teams
- Apple Intelligence integration drives daily active habit via productivity tools
| - | - Agentforce conversational automation creates high enterprise-grade switching costs
- Low-code Mobile Builder reduces implementation friction for enterprise clients
- Offline-first homepages secure consistent field-service retention
|
| Weaknesses | - Absence of native duplicate management tool
- Reliance on external apps for contact merging
- Low Android rating of 2.57
| - Indiscriminate merging logic causes irreversible data loss
- High annual subscription cost lacks perceived value
- Technical instability post-update prevents reliable access
| - | - | - Mandatory call-logging workflows create bottlenecks for high-volume users
- Unreliable Apple ecosystem sync triggers recurring friction
| - | - 0.99★ Android-iOS rating gap indicates platform-specific instability
- Persistent white-screen crashes during active use
- Mobile-desktop UI parity friction limits power-user efficiency
|
| Pricing | freemium | freemium | free | freemium | freemium | freemium | subscription |
| Momentum | Zombie | Maintenance | Intense | Intense | Active | Intense | Intense |
| Update Cadence | 5 versions | 5 versions, ~167d avg | 5 versions | 5 versions | 4 versions, 2 majors/6mo, ~9d avg | 5 versions | 5 versions, ~7d avg |
