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PREVIEW: Planner for Instagram vs its rivals

Side-by-side comparison against PREVIEW: Planner for Instagram's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

PREVIEW: Planner for Instagram
This App
Planoly: Social Media Planner
Nemesis
Publer: Social Media Tools
Contender
Layout for Instagram・Inpreview
Contender
Later: Social Media Scheduler
Contender
UNUM — Layout & Feed Preview
Contender
Adobe Express: Create Anything
Peer
Buffer: Plan & Schedule Posts
Peer
Hookle: Social Media Manager
New Kid
Core Identity
DeveloperPreview App Pty LtdPlanogram, IncKalemi CodeOnelight Apps CY LtdLatergrammeUNUM, Inc.Adobe Inc.Buffer, Inc.Hookle Oy
CategoryPhoto & VideoPhoto & VideoSocial NetworkingPhoto & VideoPhoto & VideoGraphics & DesignGraphics & DesignSocial NetworkingBusiness
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOSiOSiOS, Android
Store Metrics
Rating4.7 / 54.7 / 54.8 / 54.8 / 54.5 / 54.5 / 54.8 / 54.7 / 54.8 / 5
Ratings Count44,18426,94120,1627,9382,44012,175360,65433,217316
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 31, 2016Aug 3, 2015Nov 16, 2022Mar 2, 2017May 11, 2014Jan 7, 2016Dec 17, 2015Dec 22, 2011Apr 9, 2018
Last UpdatedDec 24, 2025Apr 8, 2026Apr 1, 2026Apr 24, 2026Apr 14, 2026Mar 31, 2026Mar 26, 2026Mar 19, 2026Mar 3, 2026
Sentiment & Reviews
Sentimentmixed--negative-terriblenegative--
Score35/100--35/100-15/10038/100--
Praises
  • The core social media experience provides a reliable platform for creative expression and business growth
--
  • Core social media functionality provides a reliable platform for business and personal content sharing
-
  • Long-term users appreciate the historical utility of the visual grid planning tool
  • Background Removal & Resizing
  • AI & Creative Tools
--
Complaints
  • Automated account suspension systems trigger false positives and prevent users from accessing their profiles
--
  • Automated account suspension systems trigger false positives and lock users out without clear justification
-
  • Recent updates removed critical grid management features like manual photo swapping and hiding
  • Persistent synchronization failures between the application and social media accounts disrupt core planning
  • Performance & Lag
  • Buggy Updates & Stability
  • Poor iPad Optimization
--
Requests
  • Improved transparency and human oversight in the account suspension and appeal process
--
  • Transparent review of automated moderation policies to prevent unfair account suspensions
-
  • Users request the restoration of the previous interface and manual grid management tools
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Strategic Intel
Strengths
  • Unlimited grid space captures mass-market top-of-funnel
  • Drag-and-drop interface reduces creative friction
  • Cross-platform scheduling simplifies multi-channel workflows
--
  • No-login utility enables immediate, frictionless grid planning
  • Specialized Highlights Preview provides a unique workflow for story organization
-
  • Visual grid-planning utility drives daily habit formation through aesthetic consistency
  • Multi-user collaboration features enable B2B expansion into agency workflows
  • Proprietary Firefly AI integration
  • Robust Brand Kit management
  • Deep Adobe ecosystem and cross-platform sync
--
Weaknesses
  • Automated account-ban loops drive negative sentiment
  • Login authentication failures create churn
  • Aggressive ad placement disrupts user experience
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  • Aggressive ad frequency disrupts the viewing experience
  • Lack of human intervention in account recovery processes drives churn
-
  • High-frequency sync failures disrupt core planning workflow for professional users
  • Removal of manual grid-management tools creates significant friction in the primary user journey
  • Significant performance lag and slow load times
  • Technical instability in recent v30.0.0 update
  • Poor optimization for iPad users
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Pricingfreemiumfreemiumfreemiumfreemiumfreemiumsubscriptionfreemiumfreemiumfreemium
MomentumMaintenanceIntenseIntenseMaintenanceIntenseMaintenanceMaintenanceIntenseActive
Update Cadence5 versions, 4 majors/6mo, ~41d avg5 versions5 versions5 versions, ~22d avg5 versions3 versions, ~33d avg1 versions5 versions5 versions

Compare PREVIEW: Planner for Instagram head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by PREVIEW: Planner for Instagram, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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