| Core Identity |
| Developer | AppAspect Technologies Pvt. Ltd. | NAVER Z Corporation | Tamara Vardanyan | Thanh Hai Le | NEXILEAP PRIVATE LIMITED | Bitstrips | Lyrebird Studio |
| Category | Utilities | Social Networking | Utilities | Graphics & Design | Utilities | Utilities | Tools |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android | Android |
| Store Metrics |
| Rating | 3.5 / 5 | 4.8 / 5 | 4.7 / 5 | 5.0 / 5 | 4.7 / 5 | 4.0 / 5 | 4.8 / 5 |
| Ratings Count | 19 | 148,168 | 80,125 | 1 | 339,776 | 107,719 | 30,662 |
| Price | Free | Free | Free | $3.99 | Free | Free | Free |
| Release Date | Feb 6, 2019 | Apr 11, 2019 | Nov 24, 2018 | Mar 4, 2026 | Apr 28, 2016 | Oct 29, 2014 | Nov 2, 2023 |
| Last Updated | Nov 28, 2023 | Apr 27, 2026 | Dec 12, 2025 | Mar 11, 2026 | Apr 29, 2026 | Jan 12, 2026 | Apr 10, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | negative | - | positive | positive | mixed | - |
| Score | 25/100 | 25/100 | - | 65/100 | 78/100 | 52/100 | - |
| Praises | - Creative sticker creation tools provide a fun and engaging experience for casual users
| - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - | | - Extensive keyboard customization options allow users to personalize their typing experience with unique fonts and backgrounds
| - Personalized Expression
- Sticker Variety
| - |
| Complaints | - Aggressive advertising tactics force users to interact with external games to unlock features
- Technical failures prevent stickers from exporting or saving correctly to messaging platforms
| - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - | - WhatsApp Integration Issues
- Intrusive Advertisements
| - Aggressive monetization and pay-to-win mechanics limit access to premium fonts and keyboard themes for free users
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - |
| Requests | - Public content feed functionality needs to be fully implemented to enable creator discovery
| - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - | - | - Expanded free access to premium fonts and themes to reduce reliance on subscription models
| - | - |
| Strategic Intel |
| Strengths | - Polygon cutting tool enables high-fidelity sticker creation
- SelfieCam animation provides a differentiator for social sharing
| - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - | - Multi-platform support (WhatsApp, Telegram, iMessage)
- Advanced visual FX and batch editing presets
- Unique Print Layout Generator for physical decals
| - Generative AI tools drive high entertainment value
- Social platform integration sustains organic sharing
- DIY theme engine enables granular personalization
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - |
| Weaknesses | - 0.7★ Android-iOS rating gap indicates poor Android stability
- Aggressive ad-gating causes high churn
- Export failures block core utility
| - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - | - Frequent technical failures in WhatsApp export functionality
- Aggressive ad placements on the Android free tier
- Manual cutout tools require more effort than AI-based competitors
| - Premium tier at $14.99/month exceeds category median
- 1★ reviews frequently cite paywall barriers
- Privacy distrust stems from full-access permission requirements
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - |
| Pricing | freemium | freemium | free | freemium | subscription | free | free |
| Momentum | Maintenance | Active | Steady | Maintenance | Active | Maintenance | - |
| Update Cadence | 2 versions, 1 majors/6mo, ~782d avg | 4 versions, 1 majors/6mo, ~11d avg | 5 versions | 2 versions, 1 majors/6mo, ~51d avg | 5 versions, 1 majors/6mo, ~12d avg | 2 versions, ~11d avg | - |
