Report updated May 7, 2026
Самокат: заказ и доставка еды
For urban residents in Russia seeking rapid, convenient grocery replenishment for daily household needs.
Самокат: заказ и доставка еды is a struggling food & drink app that is completely free. With a 4.4/5 rating from 575.8K reviews, it struggles with user retention. Users particularly appreciate frequent promotional discounts on frequently purchased items provide tangible value for regular users, though blocking access for users with active vpn connections triggers mass uninstalls and negative sentiment remains a common concern.
What is Самокат: заказ и доставка еды?
Samokat is a grocery delivery app for urban residents in Russia, providing rapid fulfillment via neighborhood darkstores on iOS and Android.
Users hire Samokat to eliminate the time cost of grocery shopping for daily household needs, relying on the 15-minute delivery promise.
Current Momentum
v3.232 · 1d ago
Active- Expanded regional delivery infrastructure.
- Updated technical support for regional expansion.
Active Nemesis
Gopuff - Grocery Delivery
By Gopuff
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Localized inventory management in neighborhood-based micro-fulfillment centers enables delivery times starting at 15 minutes.
In-house brand products undergo laboratory safety testing and internal quality control before listing in the catalog.
How much does it cost?
- Free delivery on all orders
Monetization relies on retail margins from grocery sales rather than subscription fees or delivery charges.
Who Built It?
RSA
Providing rapid, hyper-local grocery delivery to urban residents through a dedicated darkstore network. Streamlining internal operations with specialized educational tools for staff.
Portfolio
2
Apps
What other apps does RSA make?
Explore the full RSA report
Portfolio breakdown, audience, momentum, and every app published by RSA.
What do users think recently?
High confidence · Latest 100 of 135 total reviews analyzed · Based on 135 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate frequent promotional discounts on frequently purchased items provide tangible value for regular users, but report blocking access for users with active vpn connections triggers mass uninstalls and negative sentiment.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Самокат: заказ и доставка еды?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Samokat sits #100 Free in the US Food & Drink category, with a significant rating gap between iOS and Android platforms. The Android-dominant user base makes the current VPN-blocking policy a high-risk churn lever for the majority of the audience.
Rank progression
66 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Gopuff operates the same 'dark store' model as the target, focusing on hyper-local, rapid delivery of convenience goods.
Differentiators
- Operates a vertically integrated supply chain that controls inventory directly within local micro-fulfillment centers.
- Focuses on late-night delivery windows that capture impulse purchase demand outside of standard grocery hours.
- Utilizes a proprietary logistics engine to maintain sub-30-minute delivery promises across dense urban environments.
Head to head
The target must emphasize its superior daily-staple inventory to differentiate from Gopuff's convenience-first, impulse-driven model.
Contenders(3)
Uber Eats utilizes its existing ride-sharing user base to cross-sell grocery delivery services globally.
Differentiators
- Deep integration with the Uber ecosystem allows for unified payment and loyalty benefits across mobility services.
- Global logistics infrastructure supports rapid expansion into new grocery verticals without building local dark stores.
DoorDash leverages its massive delivery fleet to expand from restaurant delivery into rapid grocery and convenience fulfillment.
Differentiators
- Cross-category delivery engine allows users to bundle restaurant meals and grocery items in a single order.
- Maintains the largest driver network in the sector, enabling faster scaling into new geographic markets.
Instacart dominates the grocery delivery space with massive scale and a wide network of retail partnerships.
Differentiators
- Aggregates inventory from hundreds of local retail chains rather than relying solely on proprietary dark stores.
- Provides deep integration with loyalty programs of major national grocery retailers for seamless point redemption.
Same space(2)
Addresses the food delivery market through a unique sustainability-focused model that reduces retail food waste.
Differentiators
- Monetizes surplus inventory from restaurants and grocers, offering discounted 'surprise bags' to price-sensitive consumers.
- Builds brand equity through a strong environmental mission that resonates with younger, eco-conscious demographics.
Operates in the same food and grocery delivery category with a focus on premium local merchant partnerships.
Differentiators
- Curates a premium selection of local restaurants and boutique grocers rather than focusing on mass-market staples.
- Features a 'Plus' subscription model that prioritizes delivery speed and reduced service fees for frequent users.
New entrants(1)
An emerging retail-first app that is rapidly digitizing its physical convenience store footprint for mobile ordering.
Differentiators
- Integrates fuel rewards and mobile ordering for prepared foods, creating a unique hybrid retail-delivery experience.
- Leverages a massive physical footprint to act as a localized fulfillment hub for high-margin convenience items.
Compare Самокат: заказ и доставка еды against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Самокат: заказ и доставка еды
Strengths to defend, gaps to attack
Core Strengths
- Hyper-local darkstore network enables 15-minute delivery
- Private label safety-tested catalog improves unit economics
Critical Frictions
- VPN-blocking policy triggers mass churn
- 0.38★ Android-iOS rating gap indicates poor Android support
- Rising service fees erode customer trust
Growth Levers
- Expand snack and food variety to increase basket size
- Leverage content-driven engagement for seasonal cross-selling
Market Threats
- Gopuff's late-night delivery captures high-margin impulse demand
- Rising order thresholds limit accessibility for price-sensitive users
What are the next best moves?
Audit VPN-blocking policy because it is the #1 complaint theme → reduce churn velocity
VPN-blocking is the top complaint theme in sentiment analysis, directly causing mass uninstalls.
Trade-off: Pause the regional expansion sprint — user retention is more critical than new market acquisition.
Ship expanded snack category because users request more variety → increase average order value
Top user request is for broader snack and food variety to improve shopping utility.
Trade-off: Deprioritize the content-feed UI refresh — inventory expansion has a more direct impact on basket size.
A counter-intuitive read
The VPN-blocking policy is a strategic error that treats privacy-conscious users as a liability, effectively handing the loyal, high-frequency urban base to competitors who do not impose such access restrictions.
Feature Gaps vs Competitors
- Late-night delivery windows (available in Gopuff but missing here)
Key Takeaways
Samokat defends its market lead through rapid delivery, but the VPN-blocking policy is actively destroying its user base, so the PM must prioritize removing this access barrier to stabilize retention.
Where Is It Heading?
Declining
The market for rapid grocery delivery is consolidating, and Samokat's current focus on margin-extraction through fees is alienating its core user base. Unless the access policy is reversed, the app will continue to lose its competitive edge to rivals like Gopuff who prioritize user accessibility.
The VPN-blocking policy triggers mass uninstalls, which compounds the rating drag already visible on the Android platform.
Rising service fees and order thresholds drive churn among price-sensitive users, limiting the total addressable market.